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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Microsoft Dynamics 365 Marketing

    Score8.7 out of 10
    N/AMicrosoft Dynamics 365 Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, sales collaboration, social marketing, and marketing analytics. Microsoft acquired MarketingPilot, an SMB-focused marketing automation product, in 2012. MarketingPilot IMM (integrated marketing…

    $1,200

    per month

    Piwik PRO

    Score8.6 out of 10
    N/APiwik PRO Analytics Suite is an advanced platform providing a suite of modules centered around analytics that connects with other parts of the client’s tech stack. Piwik PRO Analytics Suite unifies marketing insights, provides a comprehensive view of performance, and facilitates data-driven actions to achieve better results. It offers multiple flexible hosting options and ensures compliance with strict data protection laws, including the GDPR, CCPA, PIPEDA, and…

    $36

    per month

    Pricing
    Microsoft Dynamics 365 MarketingPiwik PRO
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Microsoft Dynamics 365 MarketingPiwik PRO
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    Microsoft Dynamics 365 MarketingPiwik PRO
    Considered Both Products
    Microsoft
    No answer on this topic
    Piwik PRO
    No answer on this topic
    Key User Insights
    Would buy again
    86%
    Would buy again
    6 Answers
    100%
    Would buy again
    7 Answers
    Delivers good value for the price
    83%
    Delivers good value for the price
    5 Answers
    100%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    86%
    Happy with the feature set
    6 Answers
    100%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    5 Answers
    100%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    83%
    Implementation went as expected
    5 Answers
    100%
    Implementation went as expected
    7 Answers
    Best Alternatives
    Microsoft Dynamics 365 MarketingPiwik PRO
    Small Businesses
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    Matomo Analytics
    Score9 out of 10
    Medium-sized Companies
    No answers on this topic
    Lead Forensics
    Score9 out of 10
    Enterprises
    No answers on this topic
    Chartbeat
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Microsoft Dynamics 365 MarketingPiwik PRO
    Likelihood to Recommend
    8.7
    (8 ratings)
    8.2
    (7 ratings)
    Likelihood to Renew
    1.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    8.7
    (5 ratings)
    -
    (0 ratings)
    Support Rating
    6.0
    (3 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Microsoft Dynamics 365 MarketingPiwik PRO
    Likelihood to Recommend
    Microsoft
    Having used both Salesforce and Microsoft Marketing, the integration is much tighter and the automation and workflow is much tighter using PowerAutomate. Reporting on tasks is better in Salesforce, but the ability to fully and quickly integrate into the Microsoft Azure stack is well worth the hassle of quickly generating reports.
    Incentivized
    Read full review
    Piwik PRO
    Piwik Pro Core is especially perfect for smaller businesses that want to have an alternative to Google's ecosystem. You can do a lot of the great stuff you can do with GA UA and GA4. But it still needs some tweaking. Especially for some bigger companies who have a lot of events, it would be great to have some smaller payment steps, as of right now it can be quite steep for some companies to pay the bill if you go above 500.000 events per month. Nevertheless, I believe this is one of the better options available when data ownership and privacy come to mind.
    Read full review
    Pros
    Microsoft
    • Builds dynamic audiences using real-time CRM and behavioral data without manual list maintenance.
    • Triggers communications based on actions such as purchase, visit date, or post-visit timing.
    • Manages high-volume transactional and lifecycle emails with consistent governance and compliance.
    Incentivized
    Read full review
    Piwik PRO
    • Manage all campaigns and increase large volumes of data.
    • It has an excellent activity panel through which you can have complete visibility of each activity you carry out.
    • It's great to track all interactions between users and track all conversions.
    Incentivized
    Read full review
    Cons
    Microsoft
    • Currently marketing is more contact centric, should add the flexibility of doing segmentation as well as customer journey on leads without associating with contact
    • Pricing is based on number of contact, even if you are not marketing all of them.
    • Cannot reuse the existing marketing lists created in CRM for marketing as seamlessly as in ClickDimensions, even though both uses the same Dataverse
    Incentivized
    Read full review
    Piwik PRO
    • Filtering: ip ranges, hostnames, regex. These are a few things that aren't possible like we are used to.
    • Tag Manager: not all tags/triggers are possible yet to what we are used to.
    • Are more progressive payment model: more little steps to buy a plan.
    • Custom dimensions: they weren't available but are now. But they aren't that user friendly yet as I'm used to.
    Read full review
    Likelihood to Renew
    Microsoft
    I wouldn't even think of renewing our use of Marketing 365. It's worthless
    Read full review
    Piwik PRO
    No answers on this topic
    Usability
    Microsoft
    Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.
    Incentivized
    Read full review
    Piwik PRO
    No answers on this topic
    Support Rating
    Microsoft
    Like all Microsoft corporation products, Microsoft Dynamics 365 Marketing comes with the extremely high-quality customer support that Microsoft corporation has become well known for. Whether it is the availability of twenty-four/seven customer support or the highly-trained, very friendly customer support personnel, Microsoft Dynamics 365 Marketing has the support you are looking for.
    Incentivized
    Read full review
    Piwik PRO
    We had to contact the support several times in the beginning and they really took their time to explain the different functions in detail. So in terms of support I can definitely recommend Piwik PRO.
    Incentivized
    Read full review
    Alternatives Considered
    Microsoft
    While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.
    Incentivized
    Read full review
    Piwik PRO
    Piwik Pro's support for multiple sites saved me a lot of time. To view reports from numerous client sites, I'll have to access a single dashboard. Its digest reports save time and are simple enough for non-technical executives to understand. It gives us access to information about individual users that Google doesn't allow us to see as a whole. It will allow users to express their desires more clearly. As a result, this one is significantly more useful compared to other tools.
    Incentivized
    Read full review
    Return on Investment
    Microsoft
    • It took a few months to get things in order and I believe I could’ve gotten started sooner, but I had to learn about it first
    Incentivized
    Read full review
    Piwik PRO
    • We have obtained a good impact both economically and in data integration.
    • It has allowed us to collect and analyze all the data of our clients, and to create groups that allow us to divide potential clients and make personalized messages.
    • We use the Enterprise plan because it provides us with the necessary tools and unlimited features.
    Incentivized
    Read full review
    ScreenShots

    Piwik PRO Screenshots

    Screenshot of the Piwik PRO customer data platformScreenshot of a core reportScreenshot of the dashboardScreenshot of a funnel reportScreenshot of a user flow reportScreenshot of the tag manager