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Microsoft Viva Engage vs. Salesforce Marketing Cloud Social Studio (discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Microsoft Viva Engage

    Score8.6 out of 10
    N/AMicrosoft Viva Engage, formerly Yammer, is used for private communication within organizations or between organizational members and pre-designated groups.

    $24

    per year per user

    Salesforce Marketing Cloud Social Studio (discontinued)

    Score8.1 out of 10
    N/ARadian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product was retired in November of 2024.

    $1,000

    Per Org Per Month

    Pricing
    Microsoft Viva EngageSalesforce Marketing Cloud Social Studio (discontinued)
    Editions & Modules
    Microsoft Viva Employee Communications and Communities
    $24
    per year per user
    Microsoft Viva Suite
    $144
    per year per user
    Basic
    $1,000.00
    Per Org Per Month
    Pro
    $4,000.00
    Per Org Per Month
    Corporate
    $12,000.00
    Per Org Per Month
    Enterprise
    $40,000.00
    Per Org Per Month
    Offerings
    Pricing Offerings
    Microsoft Viva EngageSalesforce Marketing Cloud Social Studio (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsMicrosoft Viva Engage is also available in some Microsoft 365 packages.—
    More Pricing Information
    Community Pulse
    Microsoft Viva EngageSalesforce Marketing Cloud Social Studio (discontinued)
    Considered Both Products
    Microsoft
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    86%
    Would buy again
    19 Answers
    No answers on this topic
    Delivers good value for the price
    94%
    Delivers good value for the price
    17 Answers
    No answers on this topic
    Happy with the feature set
    95%
    Happy with the feature set
    21 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    10 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    13 Answers
    No answers on this topic
    Features
    Microsoft Viva EngageSalesforce Marketing Cloud Social Studio (discontinued)
    Project Management
    Comparison of Project Management features of Microsoft Viva Engage and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Microsoft Viva Engage
    8.7
    46 Ratings
    12% above category average
    Salesforce Marketing Cloud Social Studio (discontinued)
    -
    Ratings
    Task Management9.128 Ratings00 Ratings
    Gantt Charts8.815 Ratings00 Ratings
    Scheduling8.423 Ratings00 Ratings
    Workflow Automation8.723 Ratings00 Ratings
    Mobile Access8.843 Ratings00 Ratings
    Search8.343 Ratings00 Ratings
    Visual planning tools8.926 Ratings00 Ratings
    Communication
    Comparison of Communication features of Microsoft Viva Engage and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Microsoft Viva Engage
    8.6
    49 Ratings
    8% above category average
    Salesforce Marketing Cloud Social Studio (discontinued)
    -
    Ratings
    Chat9.444 Ratings00 Ratings
    Notifications8.349 Ratings00 Ratings
    Discussions9.748 Ratings00 Ratings
    Surveys9.638 Ratings00 Ratings
    Internal knowledgebase9.338 Ratings00 Ratings
    Integrates with GoToMeeting7.314 Ratings00 Ratings
    Integrates with Gmail and Google Hangouts6.713 Ratings00 Ratings
    Integrates with Outlook8.632 Ratings00 Ratings
    File Sharing & Management
    Comparison of File Sharing & Management features of Microsoft Viva Engage and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Microsoft Viva Engage
    9.1
    42 Ratings
    13% above category average
    Salesforce Marketing Cloud Social Studio (discontinued)
    -
    Ratings
    Versioning9.728 Ratings00 Ratings
    Video files9.436 Ratings00 Ratings
    Audio files9.434 Ratings00 Ratings
    Document collaboration9.235 Ratings00 Ratings
    Access control9.035 Ratings00 Ratings
    Advanced security features8.433 Ratings00 Ratings
    Integrates with Google Drive8.014 Ratings00 Ratings
    Device sync9.528 Ratings00 Ratings
    Listening/monitoring
    Comparison of Listening/monitoring features of Microsoft Viva Engage and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Microsoft Viva Engage
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.8
    11 Ratings
    14% above category average
    Boolean keyword searches00 Ratings8.010 Ratings
    Filtering out noise/spam00 Ratings8.010 Ratings
    Sentiment analysis00 Ratings9.09 Ratings
    Broad channel coverage00 Ratings10.011 Ratings
    Publishing
    Comparison of Publishing features of Microsoft Viva Engage and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Microsoft Viva Engage
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.0
    11 Ratings
    2% below category average
    Content planning and scheduling00 Ratings8.011 Ratings
    Audience targeting00 Ratings8.010 Ratings
    Content optimization00 Ratings8.09 Ratings
    Workflow management00 Ratings8.011 Ratings
    Engagement
    Comparison of Engagement features of Microsoft Viva Engage and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Microsoft Viva Engage
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    9.0
    10 Ratings
    10% above category average
    Automated routing and prioritization00 Ratings9.99 Ratings
    Customer interaction histories00 Ratings7.010 Ratings
    Bulk actions00 Ratings10.010 Ratings
    Marketing
    Comparison of Marketing features of Microsoft Viva Engage and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Microsoft Viva Engage
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.5
    10 Ratings
    9% above category average
    Lead generation00 Ratings9.09 Ratings
    Content marketing00 Ratings9.010 Ratings
    Paid media management00 Ratings8.08 Ratings
    Campaigns and promotions00 Ratings8.09 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Microsoft Viva Engage and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Microsoft Viva Engage
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.3
    11 Ratings
    0% below category average
    Twitter00 Ratings8.011 Ratings
    Facebook00 Ratings8.011 Ratings
    LinkedIn00 Ratings10.08 Ratings
    Google+00 Ratings6.86 Ratings
    Instagram00 Ratings9.08 Ratings
    Pinterest00 Ratings6.54 Ratings
    YouTube00 Ratings10.07 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Microsoft Viva Engage and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Microsoft Viva Engage
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.3
    10 Ratings
    7% above category average
    Campaign success analytics00 Ratings8.010 Ratings
    Real-time tracking00 Ratings9.010 Ratings
    Competitor analysis00 Ratings8.08 Ratings
    Account management
    Comparison of Account management features of Microsoft Viva Engage and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Microsoft Viva Engage
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.5
    10 Ratings
    7% above category average
    Role-based user permissions & privileges00 Ratings8.09 Ratings
    Mobile access00 Ratings9.010 Ratings
    Best Alternatives
    Microsoft Viva EngageSalesforce Marketing Cloud Social Studio (discontinued)
    Small Businesses
    Flock
    Score9.5 out of 10
    Sendible
    Score7.1 out of 10
    Medium-sized Companies
    Troop Messenger
    Score9.8 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Cisco Business Edition 7000 (discontinued)
    Score9 out of 10
    Sprinklr Social
    Score8.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Microsoft Viva EngageSalesforce Marketing Cloud Social Studio (discontinued)
    Likelihood to Recommend
    8.9
    (59 ratings)
    10.0
    (52 ratings)
    Likelihood to Renew
    9.0
    (11 ratings)
    8.8
    (38 ratings)
    Usability
    8.9
    (9 ratings)
    8.0
    (10 ratings)
    Availability
    8.0
    (1 ratings)
    9.6
    (5 ratings)
    Performance
    9.0
    (1 ratings)
    8.4
    (5 ratings)
    Support Rating
    7.0
    (12 ratings)
    9.0
    (8 ratings)
    In-Person Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Online Training
    7.0
    (2 ratings)
    7.6
    (6 ratings)
    Implementation Rating
    8.0
    (1 ratings)
    9.8
    (6 ratings)
    User Testimonials
    Microsoft Viva EngageSalesforce Marketing Cloud Social Studio (discontinued)
    Likelihood to Recommend
    Microsoft
    Yammer is great when you have a company culture that encourages friendly collaboration and communication. It can be a great supplement (but certainly not a substitute) for bonding and sharing ideas and thoughts. Certain channels can be really successful, too, like a channel where people can post dog pictures or something fun like that!
    Incentivized
    Read full review
    Discontinued Products
    If you're tasked with publishing content to social on behalf of your organization then this tool is certainly worth considering. You have quick and easy capability to schedule across multiple platforms with drag-and-drop simplicity. It ties into Salesforce's real strength of its CRM platform so you can quickly tie social activity and leads to those already in your database. And it does a good job at monitoring and analyzing brand and competitor content across multiple media types. Having said that, if you're into deep-dive and full functionality SaaS tools then this might not be for you as it covers three areas adequately, but not in enough detail or strength to make it a star performer
    Incentivized
    Read full review
    Pros
    Microsoft
    • Providing a platform for social news in the company where "bottom up" topics can percolate freely across department
    • Social networking across the company where folks can divide their work into topics instead of teams
    • Basic collaboration within a group including document sharing with ability to pin documents to a team
    Incentivized
    Read full review
    Discontinued Products
    • The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
    • Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
    • Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
    • The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
    • A keyword can be edited quickly to tailor the needs and the results were quick.
    Incentivized
    Read full review
    Cons
    Microsoft
    • Although the social enterprise network works very well, there is room for some slight improvement - such as the ability to attract users. By being part of the Microsoft Office Suite, it is offered as an "add-on" and many overlook it and see it as unnecessary at first. It would be smart for Microsoft to sell it as its own product so it could gather more popularity as a "social network".
    • Giving an option to filter results could be better as well as giving an option to turn off the "recent activity" bar on the home page.
    Incentivized
    Read full review
    Discontinued Products
    • Instagram Social Listening - it currently does not offer much social listening in terms of Instagram.
    • Instagram Owned - It currently stops pulling once an update is "old" by their standards, even if it receives recent comments. They can force pull, but you have to work with their tech team to do so.
    Incentivized
    Read full review
    Likelihood to Renew
    Microsoft
    Microsoft is dedicated to continual improvement on Yammer. They realize the value that Yammer brings to the table with their clients. In the short time that we have had Yammer implemented, we are just now beginning to see the strong impact it has on becoming more effective and efficient around collaboration.
    Read full review
    Discontinued Products
    I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
    Read full review
    Usability
    Microsoft
    Overall easy to use and intuitive, although limited in the possibility to personalize layout and look & feel of a site. Some functionalities are not easy to use, like document editing, but some others are quick and effective (posts and tagging above all). Performance and responsiveness of the Yammer site is typically acceptable, in my experience.
    Read full review
    Discontinued Products
    • Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.
    Read full review
    Reliability and Availability
    Microsoft
    Very available
    Read full review
    Discontinued Products
    The platform is rarely down
    Read full review
    Performance
    Microsoft
    It's a simple product but it does provide value.
    Read full review
    Discontinued Products
    No issues with performance.
    Read full review
    Support Rating
    Microsoft
    We have never had to use the support for Yammer. The tool works well and we have not come across any bugs. User Interface is simple and easy to use, similar to other forum type products, thereby removing the need for any extensive training. Team members are invited in and immediately are able to start using the tool.
    Incentivized
    Read full review
    Discontinued Products
    As mentioned previously, it can be hard to get through to people who can help you. On occasion when I have spoken to customer service/tech support, they all seem nice and try to be helpful, however instead of admitting the system cannot do certain things, they will persist it saying that it can, which results in many wasted hours overall.
    Read full review
    Online Training
    Microsoft
    The training that Microsoft provides is very generic training for Yammer. I like the fact the training is short and easy to understand
    Read full review
    Discontinued Products
    • We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
    Read full review
    Implementation Rating
    Microsoft
    We organically implemented the product
    Read full review
    Discontinued Products
    Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
    Read full review
    Alternatives Considered
    Microsoft
    Our team briefly used Salesforce.com's Chatter product before switching over to Yammer in 2012. While Chatter is essentially the same product as Yammer, it left much to be desired. Chatter's design was (and remains) clunky and difficult to navigate. Yammer is a simple, easy-to-use product that offers similar functionality as Salesforce's Chatter.
    Incentivized
    Read full review
    Discontinued Products
    Compared to Radian6, I found Meltwater Buzz, Simply Measured, and Sprout Social to be much more user friendly. Meltwater Buzz and Radian6 are very similar products with many of the same functionalities but Buzz presents your analytics in a way that is much easier to understand. I did a two week trial with Sprout Social and absolutely loved the product but our company needed the capability to connect to Salesforce, which is available on R6 and Buzz. Simply Measured is my all time favorite but I have only used the free version so I am not completely sure how it stacks up to Radian6
    Read full review
    Return on Investment
    Microsoft
    • My company is pleased with the positive impact Yammer has created departmentally and on an individual basis with work flow efficiency.
    • Adversely, most old and new employees are more familiar with SharePoint, causing the company to pay for training for all current and incoming employees.
    • As Yammer becomes more widely used, the need for training may diminish, which is where we will see our return on investment, as the product clearly provides a more effective form of file sharing and communication between employees and their department.
    Incentivized
    Read full review
    Discontinued Products
    • Monitoring social brand awareness is not something you can consider to have a meaninful impact in your business ROI short term, however it's a must for taking care of long term relationships and customer intimacy.
    • Radian6 connects with other analytical tools like webtrends, Google Analytics, etc..however it's not directly linked to a revenue driven platform, you can´t see the immediate ROI generated in the tool.
    • If you bet for social relationships you should consider this tool, no question on that. Social Commerce might be of course impacted postively by the proper use of this tool.
    Incentivized
    Read full review
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