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Microsoft Viva Goals (discontinued) vs. VerticalResponse

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Microsoft Viva Goals (discontinued)

    Score8.7 out of 10
    N/AMicrosoft Viva Goals (formerly Ally, or Ally.io) was a Strategic Goal-Planning & Execution Management software. Ally.io became a Microsoft brand after the October 2021 acquisition, and is slated for retirement December 2025.

    $108

    per year per user

    VerticalResponse

    Score10 out of 10
    N/AVerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

    $9

    per month

    Pricing
    Microsoft Viva Goals (discontinued)VerticalResponse
    Editions & Modules
    Microsoft Viva - Learn Module
    $48
    per year per user
    Microsoft Viva - Insights Module
    $48
    per year per user
    Microsoft Viva - Topics Module
    $48
    per year per user
    Microsoft Viva Suite
    $108
    per year per user
    Basic
    $11.00
    per month
    Pro
    $16.00
    per month
    Pro Plus
    $196.00
    per month
    Offerings
    Pricing Offerings
    Microsoft Viva Goals (discontinued)VerticalResponse
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Microsoft Viva Goals (discontinued)VerticalResponse
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Microsoft Viva Goals (discontinued) and VerticalResponse
    Feature
    Microsoft Viva Goals (discontinued)
    -
    Ratings
    VerticalResponse
    9.9
    8 Ratings
    21% above category average
    WYSIWYG email editor00 Ratings10.07 Ratings
    Dynamic content00 Ratings10.05 Ratings
    Ability to test dynamic content00 Ratings10.04 Ratings
    Landing pages00 Ratings10.04 Ratings
    A/B testing00 Ratings10.05 Ratings
    Mobile optimization00 Ratings10.05 Ratings
    Email deliverability reporting00 Ratings10.08 Ratings
    List management00 Ratings10.08 Ratings
    Triggered drip sequences00 Ratings9.02 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Microsoft Viva Goals (discontinued) and VerticalResponse
    Feature
    Microsoft Viva Goals (discontinued)
    -
    Ratings
    VerticalResponse
    10.0
    9 Ratings
    27% above category average
    Dashboards00 Ratings10.09 Ratings
    Standard reports00 Ratings10.09 Ratings
    Custom reports00 Ratings10.06 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Microsoft Viva Goals (discontinued) and VerticalResponse
    Feature
    Microsoft Viva Goals (discontinued)
    -
    Ratings
    VerticalResponse
    10.0
    1 Ratings
    20% above category average
    URL Validation00 Ratings10.01 Ratings
    Link Tracking00 Ratings10.01 Ratings
    Image Validation00 Ratings10.01 Ratings
    Inbox Display00 Ratings10.01 Ratings
    Email Accessibility Tools00 Ratings10.01 Ratings
    Spelling and Grammar Check00 Ratings10.01 Ratings
    Spam Testing00 Ratings10.01 Ratings
    Email Previews00 Ratings10.01 Ratings
    Best Alternatives
    Microsoft Viva Goals (discontinued)VerticalResponse
    Small Businesses
    No answers on this topic
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    No answers on this topic
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    No answers on this topic
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Microsoft Viva Goals (discontinued)VerticalResponse
    Likelihood to Recommend
    8.0
    (4 ratings)
    10.0
    (28 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.6
    (19 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (5 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    8.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (4 ratings)
    User Testimonials
    Microsoft Viva Goals (discontinued)VerticalResponse
    Likelihood to Recommend
    Discontinued Products
    Well suited for
    • Companies that have experience of using the OKR methodology and have a clear understanding of what it is
    • Companies that are planning to expand/scale the OKR program
    • Companies that are looking to reduce the effort involved in running the OKR program
    Ill-suited for:
    • Companies that are using OKRs for the first time and do not have a clear understanding of the methodology
    Incentivized
    Read full review
    VerticalResponse
    For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Visualizing the hierarchy and relationship between objectives and key results. The nesting and double alignment functionality are especially helpful, as they can't easily be expressed on, say, a simple worksheet or Confluence page.
    • Reminding the team to make regular check-ins. What gets measured gets done. This prevents the common pitfall of setting goals and not revisiting them until the end of a project (when it is too late).
    • Integration with external sources for automated check-ins. Why do this manually when it can happen behind the scenes?
    Incentivized
    Read full review
    VerticalResponse
    • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
    • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
    • The dashboard is functional and easy to find when you need with a quick search.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Accelerate integrations and add more integrations.
    • Ally.io has room for improvement in providing benchmark in-depth analysis across industries, same-size companies, etc.
    • Ally.io can still improve upon some of its product features and communicating the releases. Videos have been extremely helpful.
    Incentivized
    Read full review
    VerticalResponse
    • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
    • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
    Read full review
    Likelihood to Renew
    Discontinued Products
    No answers on this topic
    VerticalResponse
    Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
    Read full review
    Usability
    Discontinued Products
    No answers on this topic
    VerticalResponse
    I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
    Incentivized
    Read full review
    Reliability and Availability
    Discontinued Products
    No answers on this topic
    VerticalResponse
    Never had an issue with uptime
    Read full review
    Performance
    Discontinued Products
    No answers on this topic
    VerticalResponse
    No issues
    Read full review
    Support Rating
    Discontinued Products
    No answers on this topic
    VerticalResponse
    At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
    Incentivized
    Read full review
    Online Training
    Discontinued Products
    No answers on this topic
    VerticalResponse
    Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
    Read full review
    Implementation Rating
    Discontinued Products
    No answers on this topic
    VerticalResponse
    Salesforce integration never worked right. We had to abandon.
    Read full review
    Alternatives Considered
    Discontinued Products
    Microsoft Viva comes with Teams. The Monday board is helpful too, but I just like Microsoft Viva better
    Incentivized
    Read full review
    VerticalResponse
    In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • Ally.io has had a positive impact so far in reducing the effort involved in managing the entire OKR program.
    • It also has brought with itself the opportunities to avail training and Q&A sessions with experts
    • Increased the overall engagement of the company with its objectives
    Incentivized
    Read full review
    VerticalResponse
    • We were able to blast out promotions our company was having to customers which created an increase in business.
    • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
    • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
    Incentivized
    Read full review
    ScreenShots