Mintel vs. SurveyMonkey

If you are new to an consumer-facing industry and want to get the lay of the land, this would be a great product for you. It could help you understand consumer wants and motivators, and would be helpful for keeping up with an industry, and for developing your own stance within that industry. If you're an agency, supporting a brand, Mintel is helpful when trying to develop brand strategies (branding, which claims are best to highlight, consumer profiling, etc).

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SurveyMonkey is well suited for external, professional, client-facing forms and complex question types. I've tried generating forms on HubSpot, and it's not nearly as intuitive or clean-looking, and not all question types are supported (e.g. Likert scales). For quick, internal forms that don't need to be as pretty or professional, I find that Google Forms is the quickest and easiest to pull together, especially since it has a single, universal respondent link. If I wanted to embed a link in a mass email, SurveyMonkey doesn't allow multiple respondents to use the same link on my plan.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• beautiful graphs and visualizations that can easily be taken and put into your reports.
• a wide variety of topics and industries covered
• Mintel customer service reps are extremely responsive and are always willing to help you dig deeper into a topic if needed
• data accessibility -- you can download a pdf report, raw data, or just read articles

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Keeps identifiable information anonymous.
• Being able to close the survey at a set time without having to remember to do so.
• Takes the guess work out of response collecting.
• Makes it easy to categorize responses within the same survey. Being able to add tags to open-ended questions makes it easy for us to identify patterns in responses.
• An array of survey options and questions.
• An all around great product that meets multiple needs.
• Can have multiple collectors for the same survey to included manual input.

• it would be nice if Mintel got even more specialized with some of their industry/product groups. For example, we wanted to do research on what was happening in the consumer orthodontia space, but the best we could do is get info on consumer feelings around oral healthcare products like toothpaste, mouthwash, etc.
• If they offered a B2B version of this tool, that would be game changing.
• Affordability. Individual reports are quite expensive, but getting an annual subscription is probably also prohibitive for smaller businesses

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• I would like to have more customizable options for branding it to our hospital colors. Some survey options allow you to enter html color codes. SurveyMonkey allows you to change colors and you have to pick from selected options.
• Embedding the surveys into a webpage, like WordPress is not as seamless as other services.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Compared to other competitors in the market (including a few I've used internally), if you're looking for a survey application, this one does the job and it's quite inexpensive too. Considering the fact that it comes with a handy mobile application too (on iOS and Android), you also get flexibility thrown in the deal too.

It does everything a survey software should do, and it does it very well. I can't speak for how well it would work for a business that was surveying tens of thousands of people - but for a small business of 50 employees with a couple of thousand clients, it does everything it needs to do.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

still to many limitations for more complex surveys --skips, filtered questions, etc.

I've never had to contact the SurveyMonkey customer care team directly, but they have a pretty good library of help articles on their website. Everything from designing and executing your survey to account and billing questions. I never had a need for further support from Survey Monkey.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Implementation not required.

SurveyMonkey is easier to customize and provides much more in depth analytics. SurveyMonkey also provides better templates providing us with a better presentation to our employees. SurveyMonkey also comes with a more trustworthy platform that ensures confidentiality, which is incredibly important to our employees and means we're getting more reliable results from the surveys.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Mintel industry data has been the backbone of our agency's blog, email and marketing eblasts, which helps position us as a thought-leader.
• I can't say that Mintel stats single-handedly won some new business pitches for us, but adding Mintel stats to a pitch (especially one that we might be somewhat new to), has certainly strengthened our pitch and made us look like confident experts.
• when we've supported a client with a new product launch, we've used Mintel to develop an actionable plan about brand positioning, which claims to highlight and how their product will fit in the competitor landscape.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• The speed at which we can develop, program, execute and generate actual usable results provides significant value, particularly when we need fresh numbers to illustrate a point.
• The fact that we can execute a research project so quickly means that new research is always a primary option when we're developing campaigns. That's a huge value proposition.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info