Miro vs. Optimal Workshop

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Miro
Score 9.2 out of 10
N/A
Miro provides a visual workspace for innovation, where distributed teams can build the future together. Miro counts more than 90 million users, who improve product development, speed up time to market, and ensure that new products deliver on customer needs.
$10
per month per user
Optimal Workshop
Score 9.2 out of 10
N/A
Optimal Workshop, a company in New Zealand, offers their suite of user research tools on a subscription basis, including the Treejack information architecture tool, OptimalSort card sorting test, Chalkmark first-click testing, and other tools.
$191
per month per user
Pricing
MiroOptimal Workshop
Editions & Modules
1. Free - To discover what Miro can do. Always free
$0
2. Starter - Unlimited and private boards with essential features
$8
per month (billed annually) per user
3. Business - Scales collaboration with advanced features and security
$16
per month (billed annually) per user
4. Enterprise - For work across the entire organization, with support, security and control, to scale
contact sales
annual billing per user
Team
$191
per month per user
Individual
$208
per month per user
Offerings
Pricing Offerings
MiroOptimal Workshop
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsMonthly billing also available at $10 per month for the Starter plan, or $20 for the Business plan.These prices are based per user, per month billed annually. For 10 users or more, please contact us directly for a quote.
More Pricing Information
Community Pulse
MiroOptimal Workshop
Considered Both Products
Miro
Chose Miro
Miro definitely is more of an all-in-one space for my research analysis than other tools I've tried to use. Previously I would have parts of a research project spread out across word documents, excel sheets, PowerPoints and note taking programs but with Miro everything exists …
Chose Miro
Miro seems to have built enough of a base so I don't need to worry too much if anyone in professional context has never used it before. Optimal and Mural don't seem to have that base.
Chose Miro
OW is quite pricy in comparison to Miro and it doesn't provide nearly 1/3 of the value and ease of use that Miro does. Miro provides real-time collaboration tools which OW does not and serves more as a glorified notepad w/ some good tagging features.
Chose Miro
I've used Mural before in training as a guest user, and I've found that the user experience seems to be easier than with Miro. Looking at Klaxoon, I used it a few times as a guest user and I liked it, especially the feature of being able to follow the facilitator of the session …
Optimal Workshop

No answer on this topic

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User Ratings
MiroOptimal Workshop
Likelihood to Recommend
9.1
(5958 ratings)
9.0
(11 ratings)
Likelihood to Renew
9.4
(183 ratings)
-
(0 ratings)
Usability
8.7
(303 ratings)
8.0
(2 ratings)
Availability
9.4
(19 ratings)
-
(0 ratings)
Performance
8.8
(18 ratings)
-
(0 ratings)
Support Rating
7.8
(60 ratings)
8.9
(3 ratings)
In-Person Training
1.0
(1 ratings)
-
(0 ratings)
Online Training
8.9
(6 ratings)
-
(0 ratings)
Implementation Rating
8.9
(3668 ratings)
-
(0 ratings)
Configurability
8.4
(13 ratings)
-
(0 ratings)
Ease of integration
8.1
(4012 ratings)
-
(0 ratings)
Product Scalability
8.5
(18 ratings)
-
(0 ratings)
Vendor post-sale
8.5
(6 ratings)
-
(0 ratings)
Vendor pre-sale
6.8
(7 ratings)
-
(0 ratings)
User Testimonials
MiroOptimal Workshop
Likelihood to Recommend
Miro
Miro is well suited to group planning sessions - consultations and workshops, where there are open or lead conversations - this has required a board operator to input data - but allows groups to see their ideas and thoughts populate overviews... the AI summation of data is also really useful would like to see it being more suitable for more formal meetings, capturing data and surmising key points ( like some Zoom ai functionality)
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Optimal Workshop
Optimal Workshop is great for UX testing for those with a budget to do so. This may be a little on the expensive side for smaller businesses, but definitely not anything crazy expensive. The insights that you get out of these tests are invaluable and can be the difference between launching a site and succeeding/failing.
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Pros
Miro
  • Collaboration - Dozens of individuals actively collaborating on the same item in real time
  • Visual - A number of easy to follow visuals and organizational tools
  • Plugins / Tools - Things like timer, dot voting, flow chart tools and dozens of other features are incredibly helpful
Read full review
Optimal Workshop
  • Tree Testing - it is a very simple and easy to use system, that provides the data needed from a tree test
  • Card sorting - provides a system for users to participate in navigation menu layouts. We looked into several options, but this seemed very intuitive for users.
Read full review
Cons
Miro
  • When using the find functionality to locate an item in a Miro board, I do not like that it keeps my previous searched term. Other programs, like Excel, do this but they have it so that you can easily overwrite the previously-searched term.
  • It would be helpful if you could search by a particular frame, instead of the entire board. For our quarterly backlog review, we often have items that carry over, so there are duplicates on the board. Being able to search by a frame would make this easier.
  • Understanding who can access a board is not always clear to me.
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Optimal Workshop
  • The recruitment panelists are not professional, nor do they take the tasks seriously. You are going to get a lot of bad data.
  • They are HQ'd outside the US and must have a small team because the customer service is the absolute WORST I've experienced in their industry.
  • They pride themselves on documentation, but when they fail to document something they blame the customer for the mistake.
  • There are way too many limitations with the tool after you launch, limited integrations, and poor survey questionnaire options. The tool itself is far too basic for most sites, especially B2B.
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Likelihood to Renew
Miro
I have advocate for the renew of Miro quite few times, however, it is not under my control as the decision is made in another team with their own budget. I would buy for my own entrepreneur projects (1-2 members) as I do know the value and work there 100%. So, I would pay out of my own pocket to get the value. However, If I wouldn't know the value it provides, it would be hard to decide with the current freemium features
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Optimal Workshop
No answers on this topic
Usability
Miro
Although it is very easy and intuitive, I believe that functions such as attaching images, photos, and QR codes could be further explored. In addition, drawing, painting, and coloring things have reduced functions. On the other hand, I like to "lock" the Miro so that other members do not accidentally bump into it and edit it. This makes the rating go up.
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Optimal Workshop
I would rate Optimal Workshop's overall usability 9 out of 10 due to several key factors. Firstly, the platform has a user-friendly interface makes navigation straightforward, even for first-time users. The tools and features are well-organized, ensuring users can quickly find what they need without unnecessary complexity. Secondly, the platform is highly intuitive, meaning users can easily understand how to perform tasks without extensive guidance. This is supported by clear and concise instructions throughout the application, reducing the learning curve significantly.
Additionally, the learnability of Optimal Workshop is exceptional. New users can become proficient in a short amount of time, thanks to its well-thought-out design and helpful onboarding materials. Even more advanced features are presented in a way that feels approachable and manageable. Finally, the platform supports a seamless workflow, allowing users to focus on their research or tasks rather than struggling with the software. These qualities collectively make Optimal Workshop a reliable and efficient tool for many projects, justifying its high usability rating.
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Reliability and Availability
Miro
I only give a 9/10 because of the speed at which it loads. I have never experienced issues with Miro logging me out early, or some other technical issue causing the program to crash, or even it just loading in perpetuity without ever actually coming up (unlike other programs such as SFDC). It take a minute for all of my boards to come up after I click on it in my favorites, but besides that, it's all good.
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Optimal Workshop
No answers on this topic
Performance
Miro
Sometimes it gets quite slow and there is a correlation between this and the size of the board. Hence we are trying to segment the boards based on product stages or projects so that the size doesn't go big. When you go from discovery to delivery on a simple board, it will get large and difficult to load, even crash or go white screen
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Optimal Workshop
No answers on this topic
Support Rating
Miro
We have never reached out to or contacted support because Miro's platform has been incredibly intuitive and user-friendly. The comprehensive resources available, such as tutorials, documentation, and community forums, have provided all the guidance we needed. The seamless integration with our existing tools and the reliability of the platform have ensured that we rarely encounter issues that require external assistance. This self-sufficiency has allowed us to focus more on our projects and collaboration without interruptions. Overall, our experience with Miro has been smooth and efficient, eliminating the need for additional support
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Optimal Workshop
We’ve never had to use much of their support services since the platform is very easy to use, we have however needed to transfer ownership between team members due to people leaving or other circumstances. Under those situations, the support offered to us has been been very quick and efficient and we never had to nudge them much to get the job done.
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Online Training
Miro
There was a series of webinars which Miro hosted with our organization that went over the basics, then progressively became more advanced with additional sections. The instructors were knowledgeable, and provided examples throughout the sessions, as well as answered peoples' questions. There was ample time and experience on the calls to cover a range of topics. The instructors were also very friendly and sociable, as well as honest. Of course Miro isn't a "God-tool" that does absolutely everything, but the instructors were aware and emphasized the strengths where Miro had them and sincerely accepted feedback.
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Optimal Workshop
No answers on this topic
Implementation Rating
Miro
Easy to learn, Miro has a series of videos on YouTube that effectively taught this program to my team members and me. The program is drag-and-drop and works excellently. People pick up on how to use it efficiently, and it's great for organizing ideas more freely. This product is more challenging for some older audiences who are not accustomed to using a touchpad, but for most, it was very easy to use.
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Optimal Workshop
No answers on this topic
Alternatives Considered
Miro
We assessed these tools to gain a better understanding because they are excellent and have certain unique features. But in the end, we chose Miro since it offers all the features that ClickUp, Stormboard, and Conceptboard do. Additionally, it has a special feature that lets you access all of the tools and features in one place
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Optimal Workshop
For the price as it is very convenient for first-time beginners, its intuitiveness both for the one who is designing the activities and for those who have to interact with them. The fact that it collects and gathers the data into insights of the overall responses collected by all users.
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Scalability
Miro
Maybe is possible now so... Could be useful to manage in some way source code for the projects? not to edit so when we make solutions with different components in MIro, maybe each component could redirect to the source code of this component
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Optimal Workshop
No answers on this topic
Return on Investment
Miro
  • Faster Project Kickoffs and Alignment - we no longer need to create multiple documents and meetings.
  • Knowledge centralization - when starting new initiatives, everyone has an instinct and habit to use Miro vs other tools.
  • Consolidated 2–3 Tools into One (Cost Savings).
Read full review
Optimal Workshop
  • Optimal Workshop has had a positive impact on investigating information architecture on several websites.
  • Optimal Workshop has helped investigated the labeling on several websites.
  • Optimal Workshop has also support in the investigation of UX in navigations.
Read full review
ScreenShots

Miro Screenshots

Screenshot of Miro's design sprint templates, used to solve big challenges, create new products or improve existing ones.Screenshot of the Sprint Planning features in Miro, that assists Development Teams in creating a transparent understanding of what can be built and how. Users can run sprints and turn a team into creative and active participants. Today, many organizations use Agile tools to manage software development and other non-IT projects.Screenshot of the PI Planning Template that brings teams toward one vision of what stories to develop. Used to manage a backlog, increase productivity, and build the foundation for a successful PI Planning event. Miro’s PI Planning Template helps to get an overview of any PI Planning event, with step-by-step frames to guide the process.Screenshot of diagrams, concept maps, and system mapping templates used to communicate complex flows and create a shared understanding. Users can check off all the essential steps of the diagramming process and gain a complete overview of operations with Miro's diagramming templates collection.