Miro is a web-based Collaborative Whiteboard platform that provides teams with an infinite digital canvas for visual planning, diagramming, and workflow mapping. The platform integrates a spatial user interface with automated drawing tools and natural-language processing (NLP) to structure freeform ideas into defined project workflows and database schemas.
$10
per month per user
Optimal
Score8.5 out of 10
N/A
Optimal Workshop, a company in New Zealand, offers their suite of user research tools on a subscription basis, including the Treejack information architecture tool, OptimalSort card sorting test, Chalkmark first-click testing, and other tools.
$2,388
per year
Pricing
Miro
Optimal
Editions & Modules
1. Free - To discover what Miro can do. Always free
$0
2. Starter - Unlimited and private boards with essential features
$8
per month (billed annually) per user
3. Business - Scales collaboration with advanced features and security
$16
per month (billed annually) per user
4. Enterprise - For work across the entire organization, with support, security and control, to scale
contact sales
annual billing per user
Starter
$2388
per year
Enterprise
Custom
Offerings
Pricing Offerings
Miro
Optimal
Free Trial
Yes
No
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
Monthly billing also available at $10 per month for the Starter plan, or $20 for the Business plan.
Miro seems to have built enough of a base so I don't need to worry too much if anyone in professional context has never used it before. Optimal and Mural don't seem to have that base.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
User Researcher in Marketing at Sage (Marketing & Advertising, 5001-10,000 employees)
Chose Miro
Miro definitely is more of an all-in-one space for my research analysis than other tools I've tried to use. Previously I would have parts of a research project spread out across word documents, excel sheets, PowerPoints and note taking programs but with Miro everything exists …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
UX Designer in Product Management at Informa Markets (Construction, 10,001+ employees)
Chose Miro
OW is quite pricy in comparison to Miro and it doesn't provide nearly 1/3 of the value and ease of use that Miro does. Miro provides real-time collaboration tools which OW does not and serves more as a glorified notepad w/ some good tagging features.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Miro
I've used Mural before in training as a guest user, and I've found that the user experience seems to be easier than with Miro. Looking at Klaxoon, I used it a few times as a guest user and I liked it, especially the feature of being able to follow the facilitator of the session …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
We work on a lot of materials across different media. Sketches could be on real paper and later scanned, or on iPad and photoshops. Prototypes could be digital CAD models or 3D-printed models and later captured with cameras. Renderings be in another programs. So having Miro as whiteboard and being able to put all kind of materials (in forms of pictures or links) in one place and arrange them in a structural way is a huge productivity advantage for us.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Optimal Workshop is great for UX testing for those with a budget to do so. This may be a little on the expensive side for smaller businesses, but definitely not anything crazy expensive. The insights that you get out of these tests are invaluable and can be the difference between launching a site and succeeding/failing.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Tree Testing - it is a very simple and easy to use system, that provides the data needed from a tree test
Card sorting - provides a system for users to participate in navigation menu layouts. We looked into several options, but this seemed very intuitive for users.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Sometimes locating information on a bigger board is quite difficult as the information starts to look less sorted. So there can be a little bit of improvement in terms of bigger boards
Complex features are hard to navigate and implement without a proper hand. A little bit of intuitivity can help fix that, especially for beginners
In my opinion, a few more formatting tools for a legal workflow would really be a great add on
The recruitment panelists are not professional, nor do they take the tasks seriously. You are going to get a lot of bad data.
They are HQ'd outside the US and must have a small team because the customer service is the absolute WORST I've experienced in their industry.
They pride themselves on documentation, but when they fail to document something they blame the customer for the mistake.
There are way too many limitations with the tool after you launch, limited integrations, and poor survey questionnaire options. The tool itself is far too basic for most sites, especially B2B.
Miro saves my day. I would spend at least 4x more time on documenting my projects and work without this tool. It support my day to day role and helps me be successful while saving my capacity. It is not only very easy to start working on it without additional training required, but also adapts to any use case that I might need to implement
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
What elevates usability for me is how easily the software keeps everyone on the same page during the live session. When a team member is explaining a complex diagram, I can simply click on their avatar to instantly track their cursor and see the exact same perspective they are looking at, which is awesome.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
I would rate Optimal Workshop's overall usability 9 out of 10 due to several key factors. Firstly, the platform has a user-friendly interface makes navigation straightforward, even for first-time users. The tools and features are well-organized, ensuring users can quickly find what they need without unnecessary complexity. Secondly, the platform is highly intuitive, meaning users can easily understand how to perform tasks without extensive guidance. This is supported by clear and concise instructions throughout the application, reducing the learning curve significantly.
Additionally, the learnability of Optimal Workshop is exceptional. New users can become proficient in a short amount of time, thanks to its well-thought-out design and helpful onboarding materials. Even more advanced features are presented in a way that feels approachable and manageable. Finally, the platform supports a seamless workflow, allowing users to focus on their research or tasks rather than struggling with the software. These qualities collectively make Optimal Workshop a reliable and efficient tool for many projects, justifying its high usability rating.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I have not encountered events where Miro is not available. It is quite nice and reliable to be fair, even on my freemium version (startup) I don't have reliability issues. It does have sometimes where the screen refresh or "freezes" or "consumes a lot of data" and we have to rewind windows and the likes, this instances are very less
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I took the loading quickly to be related to availability which I commented on before, so ditto with those comment on load time here. Although to reemphasize, Miro doesn't crash or just refuse to load like some other programs. The weak point of Miro for me is integration of files like Word, Excel, or PowerPoint (especially the later two). When you embed these, it gets slow, and complicated to bring them up while you're in the application.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
We have never reached out to or contacted support because Miro's platform has been incredibly intuitive and user-friendly. The comprehensive resources available, such as tutorials, documentation, and community forums, have provided all the guidance we needed. The seamless integration with our existing tools and the reliability of the platform have ensured that we rarely encounter issues that require external assistance. This self-sufficiency has allowed us to focus more on our projects and collaboration without interruptions. Overall, our experience with Miro has been smooth and efficient, eliminating the need for additional support
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We’ve never had to use much of their support services since the platform is very easy to use, we have however needed to transfer ownership between team members due to people leaving or other circumstances. Under those situations, the support offered to us has been been very quick and efficient and we never had to nudge them much to get the job done.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
There was a series of webinars which Miro hosted with our organization that went over the basics, then progressively became more advanced with additional sections. The instructors were knowledgeable, and provided examples throughout the sessions, as well as answered peoples' questions. There was ample time and experience on the calls to cover a range of topics. The instructors were also very friendly and sociable, as well as honest. Of course Miro isn't a "God-tool" that does absolutely everything, but the instructors were aware and emphasized the strengths where Miro had them and sincerely accepted feedback.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Easy to learn, Miro has a series of videos on YouTube that effectively taught this program to my team members and me. The program is drag-and-drop and works excellently. People pick up on how to use it efficiently, and it's great for organizing ideas more freely. This product is more challenging for some older audiences who are not accustomed to using a touchpad, but for most, it was very easy to use.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
I like that Miro is something that anyone from any department can pick up, use and understand. You do not need specific domain knowledge. Miro has clean UI so running complex exercises becomes easier and can be easily shared across tools/platforms. Managing large number of participants on Miro is easier. FigJam on the other side is simpler and suits the needs of quick and simple brainstorm
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
For the price as it is very convenient for first-time beginners, its intuitiveness both for the one who is designing the activities and for those who have to interact with them. The fact that it collects and gathers the data into insights of the overall responses collected by all users.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Maybe is possible now so... Could be useful to manage in some way source code for the projects? not to edit so when we make solutions with different components in MIro, maybe each component could redirect to the source code of this component
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info