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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Mixpanel

    Score8.3 out of 10
    N/AMixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…

    $0

    per month

    Node.io (discontinued)

    Score9 out of 10
    N/ANode.io was a sales intelligence platform, providing access to correlative insights and "cloned" ideal customers built upon Node's database of companies and individuals, acted upon by AI. Node.io was acquired by SugarCRM August 2020, to bolster the company's CX capabilities and predictive insights. Node.io is no longer available standalone.N/A
    Pricing
    MixpanelNode.io (discontinued)
    Editions & Modules
    Free
    $0
    per month
    Growth
    $17
    per month
    Enterprise
    Contact sales
    No answers on this topic
    Offerings
    Pricing Offerings
    MixpanelNode.io (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsMixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!—
    More Pricing Information
    Community Pulse
    MixpanelNode.io (discontinued)
    Considered Both Products
    Mixpanel
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    86%
    Would buy again
    12 Answers
    No answers on this topic
    Delivers good value for the price
    91%
    Delivers good value for the price
    10 Answers
    No answers on this topic
    Happy with the feature set
    93%
    Happy with the feature set
    13 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    7 Answers
    No answers on this topic
    Implementation went as expected
    90%
    Implementation went as expected
    9 Answers
    No answers on this topic
    Features
    MixpanelNode.io (discontinued)
    Prospecting
    Comparison of Prospecting features of Mixpanel and Node.io (discontinued)
    Feature
    Mixpanel
    -
    Ratings
    Node.io (discontinued)
    8.2
    1 Ratings
    6% above category average
    Advanced search00 Ratings8.01 Ratings
    Identification of new leads00 Ratings9.01 Ratings
    List quality00 Ratings6.01 Ratings
    List upload/download00 Ratings6.01 Ratings
    Ideal customer targeting00 Ratings10.01 Ratings
    Load time/data access00 Ratings10.01 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Mixpanel and Node.io (discontinued)
    Feature
    Mixpanel
    -
    Ratings
    Node.io (discontinued)
    9.0
    1 Ratings
    15% above category average
    Contact information00 Ratings8.01 Ratings
    Company information00 Ratings10.01 Ratings
    Industry information00 Ratings9.01 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Mixpanel and Node.io (discontinued)
    Feature
    Mixpanel
    -
    Ratings
    Node.io (discontinued)
    7.7
    1 Ratings
    3% above category average
    Lead qualification process00 Ratings7.01 Ratings
    Smart lists and recommendations00 Ratings10.01 Ratings
    Salesforce integration00 Ratings10.01 Ratings
    Alerts and reminders00 Ratings8.01 Ratings
    Data hygiene00 Ratings5.01 Ratings
    Tags00 Ratings9.01 Ratings
    Filters and segmentation00 Ratings5.01 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Mixpanel and Node.io (discontinued)
    Feature
    Mixpanel
    -
    Ratings
    Node.io (discontinued)
    10.0
    1 Ratings
    29% above category average
    Sales email templates00 Ratings10.01 Ratings
    Append emails to records00 Ratings10.01 Ratings
    Best Alternatives
    MixpanelNode.io (discontinued)
    Small Businesses
    PostHog
    Score8.3 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Heap
    Score8.1 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    Gainsight PX
    Score7.6 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MixpanelNode.io (discontinued)
    Likelihood to Recommend
    9.0
    (50 ratings)
    9.0
    (2 ratings)
    Likelihood to Renew
    10.0
    (13 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    1.0
    (8 ratings)
    -
    (0 ratings)
    Online Training
    8.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.9
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    MixpanelNode.io (discontinued)
    Likelihood to Recommend
    Mixpanel
    As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.
    Incentivized
    Read full review
    Discontinued Products
    Earlier this week, we had a mishap where a client's birth certificate went missing while being transferred between departments. This could have been disastrous for both our employees and the client, but Sugar allowed for quick detective work that let us track the document's passage between specific employees, and the item was located and returned!
    Incentivized
    Read full review
    Pros
    Mixpanel
    • Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
    • The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
    • I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
    • The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.
    Incentivized
    Read full review
    Discontinued Products
    • Customer profile and sales analyst features provide relevant information for sales calls.
    • Node allows me to bring more vendors and more contacts in, allowing me to expand lists and connect with more accurate contacts.
    • Node's collaborative nature is very appreciated when they keep on asking for feedback for improvement.
    Incentivized
    Read full review
    Cons
    Mixpanel
    • Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
    • A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
    Incentivized
    Read full review
    Discontinued Products
    • More focus on the display of scanned documents
    • Easier recall and presentation of scanned documents
    • Lag times between entering an Action and seeing it appear
    Incentivized
    Read full review
    Likelihood to Renew
    Mixpanel
    It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
    Read full review
    Discontinued Products
    No answers on this topic
    Usability
    Mixpanel
    Relativity easy to use. Once you get the hang of it, very easy to create dashboards for different use cases. I split my dashboards between customers or use cases
    Incentivized
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    Discontinued Products
    No answers on this topic
    Support Rating
    Mixpanel
    We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Online Training
    Mixpanel
    Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
    Read full review
    Discontinued Products
    No answers on this topic
    Implementation Rating
    Mixpanel
    Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
    Read full review
    Discontinued Products
    No answers on this topic
    Alternatives Considered
    Mixpanel
    • There was not really any other competitors for this specific use case that had a chance
    • We used Google Analytics for some things but obviously, GA is anonymous data so not useful for product teams with users
    • Other solutions out there seemed to be too expensive and this was the most recommended
    • Heap seemed to be the best OTHER option but didn't take the time to evaluate
    Incentivized
    Read full review
    Discontinued Products
    Node excels when it comes to lead intelligence like account-level and market insights. Its lead management module gives better segmentation and account identification. It is a good choice for mid-size companies (50-1000 employees) and their quality of support is very satisfactory. Its searchable data gives accurate results and its ease of integration with Salesforce is an added advantage over its competitors.
    Incentivized
    Read full review
    Return on Investment
    Mixpanel
    • We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate.
    • We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far)
    • We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working.
    Incentivized
    Read full review
    Discontinued Products
    • Our company has increased profits 20% from last year after implementing Sugar
    • Our transfer to largely remote work has been hugely simplified by Sugar
    • Despite an industry-wide "pandemic slump", the ease of use brought by Sugar has allowed us to remain a major player in tax assistance even as other companies have struggled
    Incentivized
    Read full review
    ScreenShots

    Mixpanel Screenshots

    Screenshot of Mixpanel's Insights report enables you to see how often users perform meaningful actions, monitor growth of key user cohorts, like power users, and slice and dice trends by any attribute.Screenshot of Mixpanel's powerful Flows report enables you to identify top user paths to see where people get stuck, and discover actions users take before, after, or between key events.Screenshot of Mixpanel's Retention report helps you understand how often users return and visualize feature stickiness. You can also slice and dice retention data to identify user groups that retain best and to find out what causes churn.