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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Mixpanel

    Score8.3 out of 10
    N/AMixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…

    $0

    per month

    Numetric

    Score9 out of 10
    N/ANumetric is an easy-to-use BI tool for non-experts. It can handle data centralization, data cleaning, as well as analysis and publishing.N/A
    Pricing
    MixpanelNumetric
    Editions & Modules
    Free
    $0
    per month
    Growth
    $17
    per month
    Enterprise
    Contact sales
    No answers on this topic
    Offerings
    Pricing Offerings
    MixpanelNumetric
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsMixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!—
    More Pricing Information
    Community Pulse
    MixpanelNumetric
    Considered Both Products
    Mixpanel
    No answer on this topic
    Numetric
    No answer on this topic
    Key User Insights
    Would buy again
    86%
    Would buy again
    12 Answers
    No answers on this topic
    Delivers good value for the price
    91%
    Delivers good value for the price
    10 Answers
    No answers on this topic
    Happy with the feature set
    93%
    Happy with the feature set
    13 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    7 Answers
    No answers on this topic
    Implementation went as expected
    90%
    Implementation went as expected
    9 Answers
    No answers on this topic
    Features
    MixpanelNumetric
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Mixpanel and Numetric
    Feature
    Mixpanel
    -
    Ratings
    Numetric
    8.0
    1 Ratings
    2% below category average
    Pixel Perfect reports00 Ratings8.01 Ratings
    Customizable dashboards00 Ratings8.01 Ratings
    Report Formatting Templates00 Ratings8.01 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Mixpanel and Numetric
    Feature
    Mixpanel
    -
    Ratings
    Numetric
    9.3
    1 Ratings
    15% above category average
    Drill-down analysis00 Ratings10.01 Ratings
    Formatting capabilities00 Ratings8.01 Ratings
    Report sharing and collaboration00 Ratings10.01 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Mixpanel and Numetric
    Feature
    Mixpanel
    -
    Ratings
    Numetric
    10.0
    1 Ratings
    22% above category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings10.01 Ratings
    Location Analytics / Geographic Visualization00 Ratings10.01 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Mixpanel and Numetric
    Feature
    Mixpanel
    -
    Ratings
    Numetric
    10.0
    1 Ratings
    16% above category average
    Multi-User Support (named login)00 Ratings10.01 Ratings
    Best Alternatives
    MixpanelNumetric
    Small Businesses
    PostHog
    Score8.3 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Heap
    Score8.1 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    Gainsight PX
    Score7.6 out of 10
    Sisense
    Score6.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MixpanelNumetric
    Likelihood to Recommend
    9.0
    (50 ratings)
    9.0
    (1 ratings)
    Likelihood to Renew
    10.0
    (13 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    1.0
    (8 ratings)
    -
    (0 ratings)
    Online Training
    8.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.9
    (3 ratings)
    -
    (0 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    10.0
    (1 ratings)
    Data Sources
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    MixpanelNumetric
    Likelihood to Recommend
    Mixpanel
    As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.
    Incentivized
    Read full review
    Numetric
    It is very well suited to manipulate large quantities of data.
    Incentivized
    Read full review
    Pros
    Mixpanel
    • Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
    • The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
    • I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
    • The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.
    Incentivized
    Read full review
    Numetric
    • It gives me all of the available data for a particular roadway and allows me to define the filters I need to search for particular crash types on that roadway.
    • I like the map or satellite views of the maps. This is very helpful in being able to see the terrain when I have identified a particular crash of interest.
    • There is a graphic display for every type of crash data that is entered from the police report.
    Incentivized
    Read full review
    Cons
    Mixpanel
    • Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
    • A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
    Incentivized
    Read full review
    Numetric
    • I would like to print a PDF of the map showing the crash locations. Currently, I use the snipping tool to create an image of the map.
    Incentivized
    Read full review
    Likelihood to Renew
    Mixpanel
    It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
    Read full review
    Numetric
    No answers on this topic
    Usability
    Mixpanel
    Relativity easy to use. Once you get the hang of it, very easy to create dashboards for different use cases. I split my dashboards between customers or use cases
    Incentivized
    Read full review
    Numetric
    No answers on this topic
    Support Rating
    Mixpanel
    We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.
    Incentivized
    Read full review
    Numetric
    No answers on this topic
    Online Training
    Mixpanel
    Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
    Read full review
    Numetric
    No answers on this topic
    Implementation Rating
    Mixpanel
    Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
    Read full review
    Numetric
    No answers on this topic
    Alternatives Considered
    Mixpanel
    • There was not really any other competitors for this specific use case that had a chance
    • We used Google Analytics for some things but obviously, GA is anonymous data so not useful for product teams with users
    • Other solutions out there seemed to be too expensive and this was the most recommended
    • Heap seemed to be the best OTHER option but didn't take the time to evaluate
    Incentivized
    Read full review
    Numetric
    No answers on this topic
    Return on Investment
    Mixpanel
    • We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate.
    • We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far)
    • We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working.
    Incentivized
    Read full review
    Numetric
    No answers on this topic
    ScreenShots

    Mixpanel Screenshots

    Screenshot of Mixpanel's Insights report enables you to see how often users perform meaningful actions, monitor growth of key user cohorts, like power users, and slice and dice trends by any attribute.Screenshot of Mixpanel's powerful Flows report enables you to identify top user paths to see where people get stuck, and discover actions users take before, after, or between key events.Screenshot of Mixpanel's Retention report helps you understand how often users return and visualize feature stickiness. You can also slice and dice retention data to identify user groups that retain best and to find out what causes churn.