Mixpanel vs. Oracle Discoverer (discontinued)

As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.

Incentivized

Discoverer is well suited as a reporting tool where data integration doesn't play a major role. Discoverer suits very well situations where a user has to run a query every day. Discoverer reports can be scheduled and the user can just view the data instead of running the query manually. Also, Discoverer takes away the pain of managing the database credentials. Discoverer is not well suited to situations where the whole enterprise wants to view the same dashboard. Discoverer is more of a departmental BI tool. Discoverer doesn't offer many options to integrate data unless one has to create and handle integration using PL/SQL.

Incentivized

• Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
• The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
• I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
• The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.

Incentivized

• SQL friendly which allows for fast adoption for those users who know how to write in SQL. This makes integration with other programs much easier.
• Accessing data is very fast even with larger data sets.
• The layout is clean and organized similar to a spreadsheet which allows for easier viewing and analyzing of the data.

Incentivized

• Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
• A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.

Incentivized

• There is always room for more scalability and optimization of performance.
• Oracle BI changes a lot from version to version. A smoother transition into a new version would be very helpful.
• Oracle BI's reporting tool is a little hard to use at first. The UI/UX of the tool can use improvement.

Incentivized

It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.

Relativity easy to use. Once you get the hang of it, very easy to create dashboards for different use cases. I split my dashboards between customers or use cases

Incentivized

We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.

Incentivized

Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.

Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.

• There was not really any other competitors for this specific use case that had a chance
• We used Google Analytics for some things but obviously, GA is anonymous data so not useful for product teams with users
• Other solutions out there seemed to be too expensive and this was the most recommended
• Heap seemed to be the best OTHER option but didn't take the time to evaluate

Incentivized

Discoverer was already in place when I joined the company so I was not involved in the selection process. However, I have been involved in the review of Discoverer as compared to alternatives including Business Objects, OBIEE, and SSRS. On a cost benefit analysis Discoverer always came out on top. Changing to another tool never provided enough additional functionality to overcome the cost of conversion and ongoing maintenance.

Incentivized

• We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate.
• We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far)
• We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working.

Incentivized

• We have used Discoverer to respond to state sales and use tax audits and saved the company more than the cost of the product. Discoverer has thus assisted in our objective of managing costs.
• Discoverer is used to provide reports for EEOC reporting assisting our goal of complying with all government requirements.

Incentivized