Mixpanel vs. Picreel

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mixpanel
Score 8.3 out of 10
N/A
Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…
$0
per month
Picreel
Score 8.9 out of 10
N/A
Automated marketing technology that provides an opportunity to extract value from abandoning visitors. Picreel is a solution that aims to make it easy to add exit Popups, website Overlays, onsite messages , nano bars & surveys to a website. It is based on automated customer capture technology called exit intent. Picreel is a marketing tool that helps in increasing site…N/A
Pricing
MixpanelPicreel
Editions & Modules
Free
$0
per month
Growth
$17
per month
Enterprise
Contact sales
No answers on this topic
Offerings
Pricing Offerings
MixpanelPicreel
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsMixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!
More Pricing Information
User Ratings
MixpanelPicreel
Likelihood to Recommend
8.0
(50 ratings)
8.9
(6 ratings)
Likelihood to Renew
10.0
(13 ratings)
-
(0 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
1.1
(15 ratings)
-
(0 ratings)
Online Training
8.0
(2 ratings)
-
(0 ratings)
Implementation Rating
8.9
(6 ratings)
-
(0 ratings)
User Testimonials
MixpanelPicreel
Likelihood to Recommend
Mixpanel
As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.
Read full review
Picreel
Onboarding and success managers are available only in some plans. I hope they offer a successful manager on every plan in the future.
Read full review
Pros
Mixpanel
  • Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
  • The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
  • I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
  • The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.
Read full review
Picreel
  • The A/B testing feature is a godsend.
  • It has helped me determine what popup designs and copy work better to get results.
  • The huge number of templates sorted in various categories helps create amazing popups quickly.
Read full review
Cons
Mixpanel
  • Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
  • A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
Read full review
Picreel
  • A/B testing is good but the analytics and comparison feature when we A/B test the popups to check the campaign results need improvements.
  • As an e-commerce owner, leads are everything for our marketers to run campaigns and boost conversions. Picreel proved to be a great lead generation tool as we targeted website visitors with interactive pop ups at the right time. This helped us in reducing cart abandonment rates and we also witnessed an increase in our newsletter subscribers.
Read full review
Likelihood to Renew
Mixpanel
It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
Read full review
Picreel
No answers on this topic
Usability
Mixpanel
great, slick and clean interface
Read full review
Picreel
No answers on this topic
Support Rating
Mixpanel
We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.
Read full review
Picreel
No answers on this topic
Online Training
Mixpanel
Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
Read full review
Picreel
No answers on this topic
Implementation Rating
Mixpanel
Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
Read full review
Picreel
No answers on this topic
Alternatives Considered
Mixpanel
Although the likes of Google Analytics and Adobe Analytics are very powerful, but Mixpanel provides certain features and the ease of use which is making it east for adoption especially amongst product mangers, marketing managers, growth hackers apart from hard core data analysts. Features like correlation make it further easier to identify what causes which metrics to move.
Read full review
Picreel
Picreel is working fine for me as it is but could include the scope for a more detailed self-help guide or FAQ section. This would reduce my need to contact the customer service panel for issues that are slightly more complex.
Read full review
Return on Investment
Mixpanel
  • Great visibility on product usage for both tech and non-technical team members
  • Free version lasted me a long time and was great for testing it out
  • Business plan was worth the spend based on the value the entire team got from the reports
Read full review
Picreel
  • A positive is it helps me to boost my conversion rate on the website.
  • Needs to improve in dashboard
Read full review