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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Mixpanel

    Score8.3 out of 10
    N/AMixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…

    $0

    per month

    Snow Atlas

    Score8 out of 10
    N/ASnow Atlas is a cloud-native platform built from the ground up to provide Technology Intelligence for today’s hybrid enterprises. Based on a microservices architecture and standardized APIs, Snow Atlas provides a unified foundation for Snow’s IT asset management, SaaS management and FinOps solutions. It can be used to display all of the technology in an enterprise's IT stack, or to find opportunities to enhance, optimize and efficiently manage technology assets and share data with…N/A
    Pricing
    MixpanelSnow Atlas
    Editions & Modules
    Free
    $0
    per month
    Growth
    $17
    per month
    Enterprise
    Contact sales
    No answers on this topic
    Offerings
    Pricing Offerings
    MixpanelSnow Atlas
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsMixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!—
    More Pricing Information
    Community Pulse
    MixpanelSnow Atlas
    Considered Both Products
    Mixpanel
    No answer on this topic
    Flexera
    No answer on this topic
    Key User Insights
    Would buy again
    86%
    Would buy again
    12 Answers
    No answers on this topic
    Delivers good value for the price
    91%
    Delivers good value for the price
    10 Answers
    No answers on this topic
    Happy with the feature set
    93%
    Happy with the feature set
    13 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    7 Answers
    No answers on this topic
    Implementation went as expected
    90%
    Implementation went as expected
    9 Answers
    No answers on this topic
    Features
    MixpanelSnow Atlas
    IT Asset Management
    Comparison of IT Asset Management features of Mixpanel and Snow Atlas
    Feature
    Mixpanel
    -
    Ratings
    Snow Atlas
    7.3
    4 Ratings
    6% below category average
    Software and hardware inventory tracking00 Ratings8.24 Ratings
    License management00 Ratings7.54 Ratings
    Asset lifecycle monitoring00 Ratings7.23 Ratings
    Contract management00 Ratings6.93 Ratings
    Asset relationship management00 Ratings6.72 Ratings
    Best Alternatives
    MixpanelSnow Atlas
    Small Businesses
    PostHog
    Score8.3 out of 10
    No answers on this topic
    Medium-sized Companies
    Heap
    Score8.1 out of 10
    KACE Asset Management Appliance
    Score8.9 out of 10
    Enterprises
    Gainsight PX
    Score7.6 out of 10
    KACE Systems Management Appliance
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MixpanelSnow Atlas
    Likelihood to Recommend
    9.0
    (50 ratings)
    7.7
    (4 ratings)
    Likelihood to Renew
    10.0
    (13 ratings)
    9.0
    (2 ratings)
    Usability
    9.0
    (2 ratings)
    8.0
    (4 ratings)
    Support Rating
    1.0
    (8 ratings)
    6.4
    (1 ratings)
    Online Training
    8.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.9
    (3 ratings)
    6.4
    (1 ratings)
    User Testimonials
    MixpanelSnow Atlas
    Likelihood to Recommend
    Mixpanel
    As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.
    Incentivized
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    Flexera
    Assessing Compliance Assessing Renewal requirements
    Incentivized
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    Pros
    Mixpanel
    • Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
    • The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
    • I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
    • The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.
    Incentivized
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    Flexera
    • Visibility of traditional desktop and web based applications
    • Reminders when agreements and annual renewals are coming up in the next 90, 60, 30 days
    • Helps us identify similar application types, where they are being used, so we can better understand the capabilities they provide businesses
    • Provide usage trends over time to inform renewals and compliance
    • Reclaim software that is note in active use
    Read full review
    Cons
    Mixpanel
    • Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
    • A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
    Incentivized
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    Flexera
    • SaaS connectors are not always kept up to date usually when Publishers make changes to their Portal API's. Appears to be little active monitoring on Flexera/Snow Atlas' side unless a customer reports an issue with the data being returned. Fixes are normally implemented as as quickly as possible, depending on whether it is considered a Bug Fix or a Feature Enhancement.
    • Users - Snow on SAM - No ability to add or bulk import manually. Completely reliant on AD Discovery or Entra ID Discovery
    • Users - SaaS module - No ability for bulk update of Users for things line 'Online only' or 'Qualified' user accounts. This is an issue in larger companies where you have thousands of SaaS Users being reported through connectors like Microsoft E365.
    • SaaS module Dashboard does not allow for filtering of insights to a specific Publisher.
    • Not all Back end SMACC functionality form Snow License Manager have been exposed to the front-end access, as Snow Atlas does not allow customer Administrators access to the back end or SQL databases.
    • If you are migrating from on-prem Snow License Manager to Atlas, migration tools have not been created by Snow and will require a Project to handle your migration. Without Migration tools, we had to use a Managed Service Partner who had to manually create a lot of their own scripts to retrieve data that cannot be downloaded via reports and imported into Atlas. Any attachments documentation on Agreement or License Records has to be manually re-attached/uploaded to the relevant Agreement/License records in Atlas as the migration was performed.
    Incentivized
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    Likelihood to Renew
    Mixpanel
    It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
    Read full review
    Flexera
    Provides the much needed visibility to contain spend and rationalise software
    Read full review
    Usability
    Mixpanel
    Relativity easy to use. Once you get the hang of it, very easy to create dashboards for different use cases. I split my dashboards between customers or use cases
    Incentivized
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    Flexera
    Atlas is easy to navigate, it looks reasonably similar to the on prem version we were using previously
    Incentivized
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    Support Rating
    Mixpanel
    We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.
    Incentivized
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    Flexera
    Front line support staff done always understand the issue you are explaining or the need to escalate to back end/higher up areas for resolutions and can often require use of the Escalate function or emailing to your Account/Customer Success Manager. That said, once an issue properly is understood, it is handled well.
    Incentivized
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    Online Training
    Mixpanel
    Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
    Read full review
    Flexera
    No answers on this topic
    Implementation Rating
    Mixpanel
    Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
    Read full review
    Flexera
    We should have spun up a Project to manage the implementation. Snow indicated to us the ease in which Snow Atlas could be implemented, however this did not factor in that we were migrating from their on-prem product Snow License Manager hosted through a Managed Servicer Partner. For a clean installation, your implementation can be quick and likely not require a Project. If you are migrating from another products or are a company that can have lots of stakeholders, fingers in the pie, hurdles/business processes that need to be adhered to, definitely use a Project to perform your implementation.
    Incentivized
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    Alternatives Considered
    Mixpanel
    • There was not really any other competitors for this specific use case that had a chance
    • We used Google Analytics for some things but obviously, GA is anonymous data so not useful for product teams with users
    • Other solutions out there seemed to be too expensive and this was the most recommended
    • Heap seemed to be the best OTHER option but didn't take the time to evaluate
    Incentivized
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    Flexera
    This is my 1st software license tool that I've used.
    Incentivized
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    Return on Investment
    Mixpanel
    • We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate.
    • We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far)
    • We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working.
    Incentivized
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    Flexera
    • Made it a lot easier to determine annual Microsoft renewal numbers and only renew what we needed reducing costs
    • Helps us identify potential software that can be rationalised reducing costs
    • Helps us identify unapproved software and people aware of the the risks
    Read full review
    ScreenShots

    Mixpanel Screenshots

    Screenshot of Mixpanel's Insights report enables you to see how often users perform meaningful actions, monitor growth of key user cohorts, like power users, and slice and dice trends by any attribute.Screenshot of Mixpanel's powerful Flows report enables you to identify top user paths to see where people get stuck, and discover actions users take before, after, or between key events.Screenshot of Mixpanel's Retention report helps you understand how often users return and visualize feature stickiness. You can also slice and dice retention data to identify user groups that retain best and to find out what causes churn.