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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Mixpanel

    Score8.3 out of 10
    N/AMixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…

    $0

    per month

    UserGems

    Score6.9 out of 10
    N/AUserGems is a pipeline generation platform for go-to-market teams. Its AI agents automatically surface high-intent buyers, prioritize them, and deploy personalized outbound and ABM to drive more pipeline at scale.N/A
    Pricing
    MixpanelUserGems
    Editions & Modules
    Free
    $0
    per month
    Growth
    $17
    per month
    Enterprise
    Contact sales
    No answers on this topic
    Offerings
    Pricing Offerings
    MixpanelUserGems
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsMixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!—
    More Pricing Information
    Community Pulse
    MixpanelUserGems
    Considered Both Products
    Mixpanel
    No answer on this topic
    UserGems
    No answer on this topic
    Key User Insights
    Would buy again
    86%
    Would buy again
    12 Answers
    No answers on this topic
    Delivers good value for the price
    91%
    Delivers good value for the price
    10 Answers
    No answers on this topic
    Happy with the feature set
    93%
    Happy with the feature set
    13 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    7 Answers
    No answers on this topic
    Implementation went as expected
    90%
    Implementation went as expected
    9 Answers
    No answers on this topic
    Features
    MixpanelUserGems
    Engagement
    Comparison of Engagement features of Mixpanel and UserGems
    Feature
    Mixpanel
    -
    Ratings
    UserGems
    5.8
    1 Ratings
    23% below category average
    Automated routing and prioritization00 Ratings6.01 Ratings
    Customer interaction histories00 Ratings6.01 Ratings
    Syndicated content00 Ratings6.01 Ratings
    Personalization00 Ratings6.01 Ratings
    Engagement data tracking00 Ratings5.01 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Mixpanel and UserGems
    Feature
    Mixpanel
    -
    Ratings
    UserGems
    5.0
    1 Ratings
    36% below category average
    Ad campaign creation00 Ratings5.01 Ratings
    Display advertising00 Ratings5.01 Ratings
    Contextual advertising00 Ratings5.01 Ratings
    Social advertising00 Ratings5.01 Ratings
    Ad reporting and analytics00 Ratings5.01 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Mixpanel and UserGems
    Feature
    Mixpanel
    -
    Ratings
    UserGems
    5.0
    1 Ratings
    35% below category average
    Standard visitor segmentation00 Ratings6.01 Ratings
    Behavioral visitor segmentation00 Ratings6.01 Ratings
    ABM sales intelligence00 Ratings3.01 Ratings
    Intent Data
    Comparison of Intent Data features of Mixpanel and UserGems
    Feature
    Mixpanel
    -
    Ratings
    UserGems
    5.0
    1 Ratings
    32% below category average
    3rd party intent signals00 Ratings6.01 Ratings
    Downstream intent signals00 Ratings6.01 Ratings
    Account identification00 Ratings3.01 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Mixpanel and UserGems
    Feature
    Mixpanel
    -
    Ratings
    UserGems
    6.0
    1 Ratings
    22% below category average
    Automated workflow & orchestration00 Ratings6.01 Ratings
    Best Alternatives
    MixpanelUserGems
    Small Businesses
    PostHog
    Score8.3 out of 10
    Terminus ABM Platform
    Score8 out of 10
    Medium-sized Companies
    Heap
    Score8.1 out of 10
    Terminus ABM Platform
    Score8 out of 10
    Enterprises
    Gainsight PX
    Score7.6 out of 10
    6sense
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MixpanelUserGems
    Likelihood to Recommend
    9.0
    (50 ratings)
    7.0
    (2 ratings)
    Likelihood to Renew
    10.0
    (13 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (2 ratings)
    7.0
    (1 ratings)
    Support Rating
    1.0
    (8 ratings)
    -
    (0 ratings)
    Online Training
    8.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.9
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    MixpanelUserGems
    Likelihood to Recommend
    Mixpanel
    As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.
    Incentivized
    Read full review
    UserGems
    - win back campaigns - low hanging fruit outreach, where the prospect is already familiar with our product - connecting us to leads who are directly within our ICP and based on a recent new hire or promotion, are likely to be in the market for a product like ours
    Incentivized
    Read full review
    Pros
    Mixpanel
    • Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
    • The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
    • I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
    • The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.
    Incentivized
    Read full review
    UserGems
    No answers on this topic
    Cons
    Mixpanel
    • Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
    • A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
    Incentivized
    Read full review
    UserGems
    No answers on this topic
    Likelihood to Renew
    Mixpanel
    It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
    Read full review
    UserGems
    No answers on this topic
    Usability
    Mixpanel
    Relativity easy to use. Once you get the hang of it, very easy to create dashboards for different use cases. I split my dashboards between customers or use cases
    Incentivized
    Read full review
    UserGems
    Because it's well automated, it's very easy to use for our scope. However, because it's so automated, at times I feel like I'm not getting the full picture. I also feel like there should be more training for admin in their actual platform. Even though they help us set up the automations, more training on using the platform might empower us to better understand how to get more out of the platform.
    Incentivized
    Read full review
    Support Rating
    Mixpanel
    We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.
    Incentivized
    Read full review
    UserGems
    No answers on this topic
    Online Training
    Mixpanel
    Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
    Read full review
    UserGems
    No answers on this topic
    Implementation Rating
    Mixpanel
    Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
    Read full review
    UserGems
    No answers on this topic
    Alternatives Considered
    Mixpanel
    • There was not really any other competitors for this specific use case that had a chance
    • We used Google Analytics for some things but obviously, GA is anonymous data so not useful for product teams with users
    • Other solutions out there seemed to be too expensive and this was the most recommended
    • Heap seemed to be the best OTHER option but didn't take the time to evaluate
    Incentivized
    Read full review
    UserGems
    UserGems gives us the most relevant data specifically as it comes to job changes
    Incentivized
    Read full review
    Return on Investment
    Mixpanel
    • We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate.
    • We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far)
    • We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working.
    Incentivized
    Read full review
    UserGems
    • has given us a better segment of leads to priortize. This specifically helps me be able to better guide my team on where to spend their time
    • the UserGems workflows are efficient and can be automated, which is ideal for my team's efficiences
    Incentivized
    Read full review
    ScreenShots

    Mixpanel Screenshots

    Screenshot of Mixpanel's Insights report enables you to see how often users perform meaningful actions, monitor growth of key user cohorts, like power users, and slice and dice trends by any attribute.Screenshot of Mixpanel's powerful Flows report enables you to identify top user paths to see where people get stuck, and discover actions users take before, after, or between key events.Screenshot of Mixpanel's Retention report helps you understand how often users return and visualize feature stickiness. You can also slice and dice retention data to identify user groups that retain best and to find out what causes churn.