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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Mixpanel

    Score8.3 out of 10
    N/AMixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…

    $0

    per month

    Vbout

    Score9.9 out of 10
    N/AVbout is a marketing automation solution focused on agencies. Features include email marketing, lead scoring, social media management, and behavioral marketing.N/A
    Pricing
    MixpanelVbout
    Editions & Modules
    Free
    $0
    per month
    Growth
    $17
    per month
    Enterprise
    Contact sales
    No answers on this topic
    Offerings
    Pricing Offerings
    MixpanelVbout
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsMixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!—
    More Pricing Information
    Community Pulse
    MixpanelVbout
    Considered Both Products
    Mixpanel
    No answer on this topic
    Vbout.com
    No answer on this topic
    Key User Insights
    Would buy again
    86%
    Would buy again
    12 Answers
    No answers on this topic
    Delivers good value for the price
    91%
    Delivers good value for the price
    10 Answers
    No answers on this topic
    Happy with the feature set
    93%
    Happy with the feature set
    13 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    7 Answers
    No answers on this topic
    Implementation went as expected
    90%
    Implementation went as expected
    9 Answers
    No answers on this topic
    Features
    MixpanelVbout
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Mixpanel and Vbout
    Feature
    Mixpanel
    -
    Ratings
    Vbout
    8.6
    5 Ratings
    10% above category average
    WYSIWYG email editor00 Ratings8.35 Ratings
    Dynamic content00 Ratings8.35 Ratings
    Ability to test dynamic content00 Ratings8.35 Ratings
    Landing pages00 Ratings8.85 Ratings
    A/B testing00 Ratings10.04 Ratings
    Mobile optimization00 Ratings8.35 Ratings
    Email deliverability reporting00 Ratings7.45 Ratings
    List management00 Ratings8.35 Ratings
    Triggered drip sequences00 Ratings10.04 Ratings
    Lead Management
    Comparison of Lead Management features of Mixpanel and Vbout
    Feature
    Mixpanel
    -
    Ratings
    Vbout
    9.7
    4 Ratings
    20% above category average
    Lead nurturing automation00 Ratings10.04 Ratings
    Lead scoring and grading00 Ratings10.04 Ratings
    Data quality management00 Ratings9.33 Ratings
    Automated sales alerts and tasks00 Ratings9.43 Ratings
    Lead segmentation and distribution00 Ratings10.01 Ratings
    Campaign Management
    Comparison of Campaign Management features of Mixpanel and Vbout
    Feature
    Mixpanel
    -
    Ratings
    Vbout
    7.8
    5 Ratings
    3% above category average
    Calendaring00 Ratings7.75 Ratings
    Event/webinar marketing00 Ratings8.03 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Mixpanel and Vbout
    Feature
    Mixpanel
    -
    Ratings
    Vbout
    9.4
    4 Ratings
    22% above category average
    Social sharing and campaigns00 Ratings9.44 Ratings
    Social profile integration00 Ratings9.44 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Mixpanel and Vbout
    Feature
    Mixpanel
    -
    Ratings
    Vbout
    8.4
    5 Ratings
    11% above category average
    Dashboards00 Ratings7.75 Ratings
    Standard reports00 Ratings7.45 Ratings
    Custom reports00 Ratings10.04 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Mixpanel and Vbout
    Feature
    Mixpanel
    -
    Ratings
    Vbout
    9.3
    5 Ratings
    20% above category average
    API00 Ratings9.34 Ratings
    Role-based workflow & approvals00 Ratings9.32 Ratings
    Customizability00 Ratings9.33 Ratings
    Integration with Salesforce.com00 Ratings10.04 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings9.32 Ratings
    Integration with SugarCRM00 Ratings9.32 Ratings
    Third-party software integrations00 Ratings8.83 Ratings
    Best Alternatives
    MixpanelVbout
    Small Businesses
    PostHog
    Score8.3 out of 10
    Bloomreach
    Score9.2 out of 10
    Medium-sized Companies
    Heap
    Score8.1 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Gainsight PX
    Score7.6 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MixpanelVbout
    Likelihood to Recommend
    9.0
    (50 ratings)
    8.3
    (5 ratings)
    Likelihood to Renew
    10.0
    (13 ratings)
    10.0
    (1 ratings)
    Usability
    9.0
    (2 ratings)
    7.3
    (1 ratings)
    Support Rating
    1.0
    (8 ratings)
    -
    (0 ratings)
    Online Training
    8.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.9
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    MixpanelVbout
    Likelihood to Recommend
    Mixpanel
    As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.
    Incentivized
    Read full review
    Vbout.com
    To Automate your social media presence by bulk scheduling content. Create multiple drip email marketing campaigns to support different marketing promotion initiatives. Visualize your marketing funnel. Learn what is your best referral traffic source per each initiative (for example, I learned that Quora was bringing us highly qualified leads). Create lead scores and start qualifying your prospects. Create multiple landing pages to promote your product to different audiences.
    Incentivized
    Read full review
    Pros
    Mixpanel
    • Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
    • The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
    • I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
    • The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.
    Incentivized
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    Vbout.com
    • On email marketing, it has petty good recommendation for sending methods.
    • The landing pages can be fully customized with code editor and works with Bootstrap frameworks.
    • The automation comes in handy since it works on all Vbout tools.
    • We can also install the Tracking Code on external websites to utilize Vbout tools.
    • Awesome support team!
    Incentivized
    Read full review
    Cons
    Mixpanel
    • Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
    • A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
    Incentivized
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    Vbout.com
    • Since their team is so focused on being the best, they occasionally have small feature appearance issues
    Incentivized
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    Likelihood to Renew
    Mixpanel
    It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
    Read full review
    Vbout.com
    The better relation quality / features / pricing in the market
    Incentivized
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    Usability
    Mixpanel
    Relativity easy to use. Once you get the hang of it, very easy to create dashboards for different use cases. I split my dashboards between customers or use cases
    Incentivized
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    Vbout.com
    Great experience so far. Vbout has low learning curve. It's a user-friendly product with comprehensive knowledge base. Even if we meet a blocker, their team is ready to help us solve the issue. Their keep the dashboard straightforward that contains all tools, so we can access each one of them right away.
    Incentivized
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    Support Rating
    Mixpanel
    We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.
    Incentivized
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    Vbout.com
    No answers on this topic
    Online Training
    Mixpanel
    Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
    Read full review
    Vbout.com
    No answers on this topic
    Implementation Rating
    Mixpanel
    Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
    Read full review
    Vbout.com
    No answers on this topic
    Alternatives Considered
    Mixpanel
    • There was not really any other competitors for this specific use case that had a chance
    • We used Google Analytics for some things but obviously, GA is anonymous data so not useful for product teams with users
    • Other solutions out there seemed to be too expensive and this was the most recommended
    • Heap seemed to be the best OTHER option but didn't take the time to evaluate
    Incentivized
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    Vbout.com
    Vbout offers a very robust overall solution, with a more basic solution, and a much lower price point than the Constant Contact Lead Gen & CRM solution.
    Incentivized
    Read full review
    Return on Investment
    Mixpanel
    • We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate.
    • We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far)
    • We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working.
    Incentivized
    Read full review
    Vbout.com
    • The platform has saved us a lot of money
    • It's highly functional and allows us to do a lot more than Marketo
    • It's easy to manage, and it saves us a lot of time on a regular basis.
    Incentivized
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    ScreenShots

    Mixpanel Screenshots

    Screenshot of Mixpanel's Insights report enables you to see how often users perform meaningful actions, monitor growth of key user cohorts, like power users, and slice and dice trends by any attribute.Screenshot of Mixpanel's powerful Flows report enables you to identify top user paths to see where people get stuck, and discover actions users take before, after, or between key events.Screenshot of Mixpanel's Retention report helps you understand how often users return and visualize feature stickiness. You can also slice and dice retention data to identify user groups that retain best and to find out what causes churn.