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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Mixpanel

    Score8.3 out of 10
    N/AMixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…

    $0

    per month

    Zendesk Explore

    Score8.1 out of 10
    N/AZendesk offers Explore, a business intelligence and customer analytics tool which integrates with the Zendesk suite featuring ticket analytics, custom fields, dashboards, and other features. Zendesk is migrating customers of the BIME analytics product, which is approaching end of support, to Zendesk Explore in 2019.N/A
    Pricing
    MixpanelZendesk Explore
    Editions & Modules
    Free
    $0
    per month
    Growth
    $17
    per month
    Enterprise
    Contact sales
    No answers on this topic
    Offerings
    Pricing Offerings
    MixpanelZendesk Explore
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsMixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!—
    More Pricing Information
    Community Pulse
    MixpanelZendesk Explore
    Considered Both Products
    Mixpanel
    No answer on this topic
    Zendesk
    No answer on this topic
    Key User Insights
    Would buy again
    86%
    Would buy again
    12 Answers
    100%
    Would buy again
    7 Answers
    Delivers good value for the price
    91%
    Delivers good value for the price
    10 Answers
    100%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    93%
    Happy with the feature set
    13 Answers
    100%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    7 Answers
    No answers on this topic
    Implementation went as expected
    90%
    Implementation went as expected
    9 Answers
    100%
    Implementation went as expected
    6 Answers
    Features
    MixpanelZendesk Explore
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Mixpanel and Zendesk Explore
    Feature
    Mixpanel
    -
    Ratings
    Zendesk Explore
    9.0
    10 Ratings
    10% above category average
    Pixel Perfect reports00 Ratings8.06 Ratings
    Customizable dashboards00 Ratings9.010 Ratings
    Report Formatting Templates00 Ratings9.97 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Mixpanel and Zendesk Explore
    Feature
    Mixpanel
    -
    Ratings
    Zendesk Explore
    6.7
    10 Ratings
    18% below category average
    Drill-down analysis00 Ratings10.010 Ratings
    Formatting capabilities00 Ratings5.110 Ratings
    Integration with R or other statistical packages00 Ratings4.85 Ratings
    Report sharing and collaboration00 Ratings7.110 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Mixpanel and Zendesk Explore
    Feature
    Mixpanel
    -
    Ratings
    Zendesk Explore
    7.8
    10 Ratings
    5% below category average
    Publish to Web00 Ratings6.96 Ratings
    Publish to PDF00 Ratings6.08 Ratings
    Report Versioning00 Ratings9.03 Ratings
    Report Delivery Scheduling00 Ratings8.97 Ratings
    Delivery to Remote Servers00 Ratings8.04 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Mixpanel and Zendesk Explore
    Feature
    Mixpanel
    -
    Ratings
    Zendesk Explore
    7.1
    7 Ratings
    12% below category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings6.66 Ratings
    Location Analytics / Geographic Visualization00 Ratings7.16 Ratings
    Predictive Analytics00 Ratings5.55 Ratings
    Pattern Recognition and Data Mining00 Ratings9.43 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Mixpanel and Zendesk Explore
    Feature
    Mixpanel
    -
    Ratings
    Zendesk Explore
    7.3
    10 Ratings
    15% below category average
    Multi-User Support (named login)00 Ratings8.09 Ratings
    Role-Based Security Model00 Ratings8.010 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings6.08 Ratings
    Report-Level Access Control00 Ratings8.64 Ratings
    Single Sign-On (SSO)00 Ratings6.18 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Mixpanel and Zendesk Explore
    Feature
    Mixpanel
    -
    Ratings
    Zendesk Explore
    7.8
    7 Ratings
    1% above category average
    Responsive Design for Web Access00 Ratings6.15 Ratings
    Mobile Application00 Ratings8.32 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings9.06 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Mixpanel and Zendesk Explore
    Feature
    Mixpanel
    -
    Ratings
    Zendesk Explore
    4.9
    5 Ratings
    45% below category average
    REST API00 Ratings3.15 Ratings
    Javascript API00 Ratings5.04 Ratings
    iFrames00 Ratings6.04 Ratings
    Java API00 Ratings5.04 Ratings
    Themeable User Interface (UI)00 Ratings7.04 Ratings
    Customizable Platform (Open Source)00 Ratings3.13 Ratings
    Best Alternatives
    MixpanelZendesk Explore
    Small Businesses
    PostHog
    Score8.3 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Heap
    Score8.1 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    Gainsight PX
    Score7.6 out of 10
    Jaspersoft Community Edition
    Score7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MixpanelZendesk Explore
    Likelihood to Recommend
    9.0
    (50 ratings)
    10.0
    (10 ratings)
    Likelihood to Renew
    10.0
    (13 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (2 ratings)
    8.0
    (3 ratings)
    Support Rating
    1.0
    (8 ratings)
    10.0
    (2 ratings)
    Online Training
    8.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.9
    (3 ratings)
    -
    (0 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    8.2
    (3 ratings)
    Data Sources
    -
    (0 ratings)
    7.3
    (3 ratings)
    User Testimonials
    MixpanelZendesk Explore
    Likelihood to Recommend
    Mixpanel
    As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.
    Incentivized
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    Zendesk
    Zendesk Explore is well suited for tracking ticket flow, agent performance, and customer satisfaction providing valuable insights into response and resolution time, workload and support quality. Particularly useful for monitoring ticket handling for different teams. Helps ensure accountability by tracking how long tickets remain assigned before being reassigned to another group. Drill down capability helps identify support bottlenecks. However, it is less appropriate for real time monitoring as it lacks real time data updates making it unsuitable for instant decision making.
    Incentivized
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    Pros
    Mixpanel
    • Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
    • The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
    • I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
    • The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.
    Incentivized
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    Zendesk
    • Zendesk Explore is easy to use.
    • Zendesk Explore allows users to create custom metrics.
    • Zendesk Explore allows users to create custom attributes.
    • Zendesk Explore is easy to learn.
    • Compared to other analytics function of other Ticket Management System, Zendesk Explore is probably the best as of now.
    Incentivized
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    Cons
    Mixpanel
    • Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
    • A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
    Incentivized
    Read full review
    Zendesk
    • Some aspects of Zendesk, in general, are not super intuitive. The same goes for Zendesk Explore. And, while you can google answers and hope you find something helpful, there isn't a great way to learn to get the full potential out of the product unless you want to pay for someone from your team to take a class (which costs several hundred dollars).
    • To piggyback off the last point, if you would prefer to get help from a Zendesk expert, you'll find that there is almost no customer support available to you. For a company that aims to help other companies help their customers, this has always struck me as odd. Again, Google is your friend and beyond that, you're mostly out of luck.
    Incentivized
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    Likelihood to Renew
    Mixpanel
    It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
    Read full review
    Zendesk
    No answers on this topic
    Usability
    Mixpanel
    Relativity easy to use. Once you get the hang of it, very easy to create dashboards for different use cases. I split my dashboards between customers or use cases
    Incentivized
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    Zendesk
    I rate Zendesk Explore 8 out of 10 for it's overall usability because it offers powerful reporting and analytics with an easy to navigate interface and intuitive dashboards. It helps improve customer satisfaction by providing valuable insights into ticket handling, agent performance and customer satisfaction. Though the complex query builder can be challenging for non technical users.
    Incentivized
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    Support Rating
    Mixpanel
    We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.
    Incentivized
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    Zendesk
    Support for all of Zendesk has exceeding my expectations. This company will always get a 10 out of 10 in my book. Any question you have they make sure you have the answer plus a step-by-step guide on how to do each step so you are set up for success!
    Incentivized
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    Online Training
    Mixpanel
    Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
    Read full review
    Zendesk
    No answers on this topic
    Implementation Rating
    Mixpanel
    Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
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    Zendesk
    No answers on this topic
    Alternatives Considered
    Mixpanel
    • There was not really any other competitors for this specific use case that had a chance
    • We used Google Analytics for some things but obviously, GA is anonymous data so not useful for product teams with users
    • Other solutions out there seemed to be too expensive and this was the most recommended
    • Heap seemed to be the best OTHER option but didn't take the time to evaluate
    Incentivized
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    Zendesk
    I selected Zendesk Explore only to provide an easy and quick access for my managers and supervisors regading metrics and volume trends. Is not the most flexible nor complete data visualization tool, but works well for day-to-day follow ups. You need to use another tool if you want to see long-term patterns (e.g. month over month volume trends) and you need another platform if you want your interaction metrics to interact with other important factors of the business
    Read full review
    Return on Investment
    Mixpanel
    • We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate.
    • We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far)
    • We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working.
    Incentivized
    Read full review
    Zendesk
    • Money saved due to proper staffing.
    • Happier Staff- proper staffing ensures no one is overworked.
    • Ability to quickly pinpoint where issues are and why.
    Incentivized
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    ScreenShots

    Mixpanel Screenshots

    Screenshot of Mixpanel's Insights report enables you to see how often users perform meaningful actions, monitor growth of key user cohorts, like power users, and slice and dice trends by any attribute.Screenshot of Mixpanel's powerful Flows report enables you to identify top user paths to see where people get stuck, and discover actions users take before, after, or between key events.Screenshot of Mixpanel's Retention report helps you understand how often users return and visualize feature stickiness. You can also slice and dice retention data to identify user groups that retain best and to find out what causes churn.