CleverTap vs. MoEngage

It is quite suited for all the SMS, emails, and other in-game campaigns, but wherein the delivery rate I personally feel it is less, and it has [a] limitation on 5 pins for the day for 1 user, it should be unlimited.

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This is particularly well built for a scaled dynamic business like an edtech where you need to constantly push someone to complete their course and how MoEngage does this well is because they have their suite of AI to help you with retention and lifecycle campaigns

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• Leanplum handles user data & segmentation very well. There are many different system & custom fields you can segment on. The field type & segment local operator support is really advanced, allowing you to slice your lists or data any way you want.
• Out of the box, Leanplum provides many types of analysis to understand how events affect customer interaction with your product. If you fully integrate with the SDK and send detailed interaction & product purchase events, Leanplum can give you great user & financial insights.
• Leanplum's campaign setup process is intuitive and powerful. Setting up the segments and schedule is very easy. The A/B testing capabilities are also very powerful and the split test analysis view is very helpful.

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• Multi-channel campaign management
• User journey
• Analytics
• Data Insights

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• Occasionally the UI can take a while to load after login, I need to refresh every now and then. It might be due to the amount of information - not sure.
• The search area of the User screen can be a bit confusing, it took some getting used to at first. The area that I wanted to click (Look up User...) is grayed out, maybe two different buttons on this screen would be more clear rather than a toggle.

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• More complex use cases cannot be catered
• MoEngage has bugs that hinder operations
• Service level is quite bad when escalating issues
• Scalability is not the best when taking on high growth usage

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Considering the inability to scale and the bad service level provided by MoEngage not sure if the organization will continue with the renew

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There is still area of improvement in UI since it's cluncky and there is a noticable lag as well

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For their expertise and timely resolution to our issues.

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It's good and mostly on-time support. But they have a lot of demand, hence at times, they take some time to get back to us. Overall, they know their game and most of the people we spoke with knew their domain very well.

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Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources. CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ ̶d̶o̶w̶n̶s̶i̶d̶e̶ ̶i̶s̶ ̶t̶h̶a̶t̶ ̶C̶l̶e̶v̶e̶r̶t̶a̶p̶ ̶d̶o̶e̶s̶ ̶n̶o̶t̶ ̶h̶a̶v̶e̶ ̶a̶t̶t̶r̶i̶b̶u̶t̶i̶o̶n̶ ̶t̶o̶o̶l̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶L̶o̶c̶a̶l̶y̶t̶i̶c̶s̶ ̶d̶o̶e̶s̶. One other major advantage of Clevertap is its customer service. They are always standing by to promptly respond to any question you might have regarding its usability or its development. This kind of careful attention is really appreciated.

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These have nearly the same features, an almost 90% overlap. Pricing- and support-wise MoEngage is better. Also, it's good for both app and web, whereas CleverTap is mostly mobile-centric and WebEngage is web-centric.

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• We are able to message our customers and let them know of an upcoming event in one of our applications and the data has shown that improves our numbers quite a bit more than just hoping the user will find the specific event that has been released.
• The ability to taylor messaging to high end purchasers of "In App" content raises the amount of purchases by a user group that has proven in the past they will consistently purchase in game content when notified of it going on sale.
• Internal Testing of Leanplum is a important part of using Leanplum as we had a situation where our application went out with Leanplum recently added to the software and something was causing the application to crash as soon as it was opened. Effectively stopping anyone from using our application. Leanplum was immediately turned off on this application after it was apparent it was affecting all users.

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• Enables the team to focus on more events that could generate better results
• Schedule with APIs allows more scalable operations
• The bugs tend to block the overall operations from going well

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