MoEngage vs. SimpleTexting

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MoEngage
Score 8.8 out of 10
N/A
MoEngage is an insights-led customer engagement platform, that empowers marketers and product owners with AI-driven insights and the ability to instantly turn those insights into cross-channel experiences.N/A
SimpleTexting
Score 8.5 out of 10
N/A
SimpleTexting is an SMS marketing and text messaging service from the company of the same name headquartered in Miami Beach.
$29
per month
Pricing
MoEngageSimpleTexting
Editions & Modules
No answers on this topic
500 credits
$29
per month
1,000 credits
$49
per month
2,000 credits
$79
per month
3,000 credits
$109
per month
7,500 credits
$229
per month
15,000 credits
$399
per month
25,000 credits
$549
per month
50,000 credits
$899
per month
Offerings
Pricing Offerings
MoEngageSimpleTexting
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup Fee$1,000 No setup fee
Additional Details
More Pricing Information
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User Ratings
MoEngageSimpleTexting
Likelihood to Recommend
8.8
(2 ratings)
9.2
(21 ratings)
Likelihood to Renew
2.0
(1 ratings)
-
(0 ratings)
Support Rating
8.0
(1 ratings)
10.0
(7 ratings)
User Testimonials
MoEngageSimpleTexting
Likelihood to Recommend
MoEngage
MoEngage is well suited for all tech-enabled businesses, as then one can integrate all the possible events or relevant metrics, push them on MoEngage, and then make meaningful insights out of that, and--most importantly--use those for improving their customer engagement. It's probably not suited for offline-only businesses, stores, etc.
Read full review
SimpleTexting
SimpleTexting has been wonderful for the purposes for which we signed up. We wanted an easy-to-use platform that allowed 2-way texting, assigned a phone number, had the ability to collect phone numbers/contact easily (whether through an import or a user sign-up, spoiler SimpleTexting has both), etc. It has provided all of that and more easily, without a contract. And the platform is so easy to use for our team. One of the only issues we're having is wanting to expand our use of SimpleTexting, and using multiple options for texting (i.e., shortcode, toll-free, landline/business enabling) has been difficult on one account.
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Pros
MoEngage
  • Basic use cases of Push Notifcation and Email enablement
  • Scheduling certain events with an API, as we have more APIs it's become very useful
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SimpleTexting
  • SimpleTexting provides excellent value based on their messaging packages but also by allowing its customers to utilize multiple keywords. This is helpful for our organization because we utilize this software across many different departments.
  • SimpleTexting analytics and reporting is a key strength of the software. The numbers they report weigh heavily on what we determine as a success of un-successful communication campaign.
  • SImpleTexting has excellent customer service available at the click of a button. Their team has always been available and offered solutions when we have had questions or run into a problem.
Read full review
Cons
MoEngage
  • Attribution
  • Onboarding could be faster
Read full review
SimpleTexting
  • A lot of glitches and bugs, with promised fixes that keep dragging on for some time.
  • Mobile notifications are very buggy. You have to keep force-closing the app and re-opening it multiple times to get the notifications to refresh.
  • Constant toggling of 'Unread' and 'All' on mobile or desktop to get the notifications to clear and show up as opened, otherwise it will imply it's not read.
  • Also, sometimes new notifications don't show up.
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Likelihood to Renew
MoEngage
Considering the inability to scale and the bad service level provided by MoEngage not sure if the organization will continue with the renew
Read full review
SimpleTexting
No answers on this topic
Support Rating
MoEngage
It's good and mostly on-time support. But they have a lot of demand, hence at times, they take some time to get back to us. Overall, they know their game and most of the people we spoke with knew their domain very well.
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SimpleTexting
With SimpleTexting updating little things here and there almost daily. We reach out to their support team constantly. They have one of the best response rates I have ever experienced! Normally it takes less than a minute to speak to a real person, but even if they are busy they have an answer bot send you articles to see if you can solve the issue yourself first! One of the best support teams ever
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Alternatives Considered
MoEngage
Haven't evaluated other tools because back then there is urgent need and expected that they could provide on of the best quality service but in fact when being pushed for the scale for the growth of the company, it seems that MoEngage team is not able to cope up with the speed.
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SimpleTexting
SimpleTexting is just simple. From the pricing to the interface, it stacks up against the competition by just being as powerful and simple as possible. No extra distractions or confusion. For our company, we wanted texting software that we could easily upsell and integrate into our overall marketing campaigns and SimpleTexting did just that.
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Return on Investment
MoEngage
  • It has increased our customer retention.
  • Improved average revenue per user through cross-sell campaigns
  • It has helped us make faster decisions through real-time analytics.
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SimpleTexting
  • Because we are able to reach more people through subscribing, our number of donations has increased and the number of volunteers has increased. We have gone from an average of 5 volunteers an even to 25-30. Our donations increased by 25%.
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ScreenShots

MoEngage Screenshots

Screenshot of Insights and action on the same screen - Once user data is analyzed, a new campaign can be started without going to a new tab/page.Screenshot of Predictive Segmentation based on RFM Analysis - In addition to user-defined segments, MoEngage comes with predictive segments based on RFM ( Recency, Frequency and Monetary) Analysis. This splits users into segments like 'Potential Loyalists' and 'About to Sleep', so relevant campaigns can be run to convert them.

SimpleTexting Screenshots

Screenshot of Send messages to groupsScreenshot of Have 1-on-1 conversationsScreenshot of Text-to-join keywordsScreenshot of Useful, built-in apps