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monday marketer (discontinued) vs. PFL Direct Mail Platform

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    monday marketer (discontinued)

    Score10 out of 10
    N/Amonday marketer was a solution for marketers and creatives to plan, execute and optimize enterprise marketing initiatives. The product is no longer available standalone, and its features are integrated into the core monday work management solution.N/A

    PFL Direct Mail Platform

    Score9 out of 10
    N/APFL helps businesses deliver authentic moments by creating impactful direct mail that is data-driven, bringing measurement, personalization, and predictability from digital to direct mail. PFL offers direct mail that is... Simplified: PFL simplifies direct mail execution by managing the entire process under one roof from strategy and production to delivery and measurement. Engaging: Supports engagement that results in action by paring digital tactics with memorable…

    $40,000

    per year

    Pricing
    monday marketer (discontinued)PFL Direct Mail Platform
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    monday marketer (discontinued)PFL Direct Mail Platform
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup fee$10,000
    Additional Details——
    More Pricing Information
    Community Pulse
    monday marketer (discontinued)PFL Direct Mail Platform
    Considered Both Products
    Discontinued Products
    No answer on this topic
    PFL
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    46 Answers
    88%
    Would buy again
    28 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    39 Answers
    93%
    Delivers good value for the price
    28 Answers
    Happy with the feature set
    98%
    Happy with the feature set
    45 Answers
    84%
    Happy with the feature set
    27 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    27 Answers
    81%
    Lived up to sales and marketing promises
    21 Answers
    Implementation went as expected
    97%
    Implementation went as expected
    32 Answers
    84%
    Implementation went as expected
    21 Answers
    Best Alternatives
    monday marketer (discontinued)PFL Direct Mail Platform
    Small Businesses
    Adobe Marketing Cloud
    Score9.3 out of 10
    No answers on this topic
    Medium-sized Companies
    Adobe Marketing Cloud
    Score9.3 out of 10
    Sendoso
    Score8.2 out of 10
    Enterprises
    Adobe Marketing Cloud
    Score9.3 out of 10
    Sendoso
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    monday marketer (discontinued)PFL Direct Mail Platform
    Likelihood to Recommend
    8.0
    (46 ratings)
    9.0
    (33 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.3
    (1 ratings)
    Usability
    9.7
    (13 ratings)
    7.3
    (1 ratings)
    Support Rating
    8.4
    (13 ratings)
    9.4
    (3 ratings)
    Product Scalability
    -
    (0 ratings)
    9.9
    (3 ratings)
    User Testimonials
    monday marketer (discontinued)PFL Direct Mail Platform
    Likelihood to Recommend
    Discontinued Products
    monday marketer is a great tool for managing everything from the idea stage, to the production of content, to organizing goals and campaigns, all the way to collaborating and sharing with stakeholders and leadership. We used to work on multiple tabs in a worksheet, and monday.com changed the game. We're more organized than ever, and we can easily share what works/what doesn't with other team members around the globe!
    Incentivized
    Read full review
    PFL
    The reason it's not a seven or above is purely because of the timing of a solution we had requested originally back in August 2023. It's now February 2024, and we're waiting for a wow-factor pitch deck. Previously, we only received a demo recording and an order form quote. These truthfully aren't helpful enough to convince and sway our senior leaders into spending the $35k+ investment into the PMC.
    Incentivized
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    Pros
    Discontinued Products
    • One can easily create a Project work breakdown structure that helps us to understand the current status of the project.
    • Easily assigning users, customization is par excellence, and different types of data attachments are the coolest feature.
    • Automation, forms, and customized notifications are wonderful features that make our work easy.
    Incentivized
    Read full review
    PFL
    • Personalization: It allows us to create highly personalized direct mail pieces tailored to individual recipients. For instance, we can include the recipient's name, relevant product recommendations, or even custom images that resonate with their preferences.
    • Multi-Channel Integration: The platform seamlessly integrates with our existing digital marketing tools and CRM systems. It enables us to orchestrate cohesive campaigns that combine email, social media, and direct mail to reach our target audience through multiple touchpoints.
    • Automated Workflows: PFL offers robust automation capabilities, streamlining the entire direct mail process. We can set triggers, such as website visits or email engagement, to automatically trigger the sending of personalized direct mail pieces, ensuring timely and relevant outreach.
    • Variable Data Printing: The platform simplifies variable data printing, enabling us to print custom content for each recipient efficiently. This is particularly useful for A/B testing different messaging or designs within a single campaign.
    Incentivized
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    Cons
    Discontinued Products
    • Importing Excel docs can sometimes be a struggle
    • Notifications are not consolidated. So if a teammate makes a new board and assigns me to a bunch of items, I get an individual notification of every single one
    • I like sub-items, but they aren’t always necessary so making them unremovable isn’t great
    Incentivized
    Read full review
    PFL
    • There is no built-in functionality to automate direct mail; this has to be created through triggers in Salesforce.
    • The sales cloud integration didn't give us the syncing or reporting we thought would be available.
    • We would like to see more support from team members in the post-onboarding process.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    No answers on this topic
    PFL
    I will continue to use the platform as long as my employer provides access, but I do not have purchasing power myself.
    Incentivized
    Read full review
    Usability
    Discontinued Products
    It is an easy platform to learn for new members joining the team. The useability of monday.com makes it easier to onboard stakeholders and team members, to make project management easier for everyone. Automation also makes common tasks easier by eliminating the need to focus on doing repetitive things over and over and over again.
    Incentivized
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    PFL
    The UI is friendly, clear, and accessible, and I access it directly through the interface (Salesforce) that I perform my function in every day. It is intuitive to navigate, and I am able to find most functionalities I need without the need to consult an admin and/or support teams.
    Incentivized
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    Support Rating
    Discontinued Products
    Honestly, I haven't called monday's support, because, the few times that some help was needed, the area coordinator is in charge of looking for solutions.
    But, if I have a reference from her, praising the support received, because in a few minutes or at most hours, everything is normal. It's amazing how fast and effective they are.
    Incentivized
    Read full review
    PFL
    Only thing holding me back from a perfect 10 would be the timelines for involving the technical team on occasion. There have been a few times where the PFL technical support team has been booked up for days or more than a week out which can delay our project timelines. This doesn't happen often, let me be clear. But when it does, it's usually at the worst time for our campaigns.
    Incentivized
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    Alternatives Considered
    Discontinued Products
    Monday marketer allows a much greater level of detail and functionality than Trello. You are able to automate tasks, create dashboards, have different workspaces, sync with Google Calendar, and much more. You can do far more using monday marketer than I have ever experienced with another project management tool. Basecamp is a good tool for communicating with clients, but monday marketer is much better for internal project management.
    Incentivized
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    PFL
    JourneyMail is one I have evaluated. It did not seem as full featured as PFL Direct Mail Platform, nor did it integrate with the rest of the Salesforce products like PFL Direct Mail Platform (journeymail ONLY integrates to marketing cloud). My customers tend to be cross-cloud and own multiple products and want solutions that can integrate across their stack easily.
    Incentivized
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    Scalability
    Discontinued Products
    No answers on this topic
    PFL
    It does take a while to launch or re-launch a campaign, which can make it difficult to pivot quickly. However, if you're integrated with Marketo, then PFL is as scalable as your database and marketing strategy! The sky is the limit in terms of creativity. Post launch, the program is hands-off apart from report monitoring and potential optimization tweaks.
    Incentivized
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    Return on Investment
    Discontinued Products
    • It has saved our team a lot of time. It allows our Creatives to quickly see what projects should be on their priority list, as well as where the other elements of each project are at.
    • The update feature allows our team to have focused communication regarding different tasks. It's easy to tag in team members and ask questions, provide links to finished assets, etc.
    • Before I joined the team, they were debating whether this software was the right choice and thinking about switching. When I joined the team, I really owned monday.com and got to learn the software. I figured out ways to make my team's boards more efficient and useful, which has in turn greatly increased the employee adoption of this software. There are now best practices and processes in place regarding this platform which has made it easier for everyone - we all want to keep monday.com now!
    Incentivized
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    PFL
    • We've sometimes struggled to maintain a positive ROI due to some issues with packages not arriving, arriving broken, or including the wrong items.
    Incentivized
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    ScreenShots

    PFL Direct Mail Platform Screenshots

    Screenshot of Custom kits available for useScreenshot of Entering the sender addressScreenshot of Personalization at scale with custom messaging and signaturesScreenshot of Product selection with product details, template data, and advanced options