SEOptimer vs. Moz Link Explorer vs. SEOGadget for Excel

Monitor Backlinks is perfect for any small business that has a website. Every website gets hit with spammy backlinks, and being able to identify and remove them is critical to online success, and in preventing the Google penalty. In addition, it helps SEOs locate good backlinks they might not know about, which can then be posted on social networks and social bookmarking sites to generate more referral traffic. I would not recommend Monitor Backlinks for a business that does not have a website, or for a business that only has a blog.

Incentivized

It is helpful if you are trying to understand where a site stands in terms of the links coming to it from different websites. It is less helpful in terms of providing specific actions or steps to take to get more links. However, it is a part of a larger Moz package so other areas provide information that can help there.

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SEOGadget is ideal when using vendors like Moz and Majestic for analysis of your backlinks. It is not the tool to use if you need to gain more backlinks or want to increase your backlink. It can help you edit your backlink profile and understand where the links come from. It is probably ideal for in-house teams studying larger sites with lots of links and trying to understand their link partners, or an agency/freelancer that needs to import data from multiple sources to help clients with link profiles. It is not the tool to target new link opportunities, but with some ingenuity you could probably use it for this if you an access your competitor data. It's also good for anchor analysis which is something few teams really look into.

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• Backlink building
• On page seo
• Recommendations of topics for SEO based articles based on the keywords

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• Moz Link Explorer has a straightforward and easy to use interface. It’s very simple to navigate and understand the data.
• The anchor text tool gives you an idea of the most widely used anchor texts other websites use when linking to your site. It can raise a red flag when too many sites are linking to you using exact match keyword anchor texts.

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• Authentication is simple and requires no real in-depth knowledge
• Importing of data into Excel saves time and saves us an extra step which is really important
• Working with the data we need to see is much easier and faster
• Collects multiple sources and saves time logging in
• Data analysis is simple and straight forward

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• The tool is very detailed, I did not think of any particular feature that could be needed but if I do, I will report back.

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• You need to subscribe to Moz Pro to get all features, which is pricey if you aren’t using the tool regularly.
• I’ve found that competitor tools give larger lists of inbound links.
• You’ll need some understanding of how SEO works to maximize the tool. Would non-SEO specialists understand the difference between domain authority and page authority, or the difference between follow back, and non-follow backlinks? Moz offers lots of training resources, but it takes time to learn what you need.

Incentivized

• More flexibility in creating tables would be easier, as not all tables were able to be created this might be user error in some cases
• More data imports would be nice this could be more of a one-and-done package, right now it only imports links
• Added functionality to analyze data would be nice

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No renewal is necessary with the free version!

They were fast, eager to help me out on my project and very knowledgeable on how to user their product and helping me to get up and running. This gave me the confidence to purchase the product and execute my projects knowing that I could ask for help whenever needed.

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I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.

Incentivized

Does not give the deep dive analysis that these other tools give but sometimes that's too overwhelming for a potential client. We use this tool to whet the appetite of a new potential client. This is a great tool to give them a White Labeled report that outlines the larger issues that will need to be addressed to improve a website.

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Ahrefs is much more comprehensive than Open Site Explorer. If you are in need of a deep backlink analysis there are better options out there for your money. If you need a quick look at the state of a client's backlink profile than OSE is for you. It will give you the top metrics you are looking for and then some. I find OSE to be more user-friendly than competitors

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This includes more data and makes backlink analysis easier because you don't have to build sheets and tables from scratch. While it doesn't directly compare (it uses some of these services) it is better suited for the custom analysis of data and that is a big help when you do a lot of data manipulation. It's easier and more streamlined than Knime, and Knime does not allow you to import directly from Moz or Majestic so a step is saved here. It can't do as much as Knime but most of the things you want to do it can do, and you can do them faster.

Incentivized

• Our website's domain authority increased about four months after we started using Monitor Backlinks. I identified a long list of potentially spammy links and submitting a disavow link request to Google, and they were disavowed after about two months.
• It would be too difficult to put a number on the ROI, but Monitor Backlinks has definitely helped make a positive impact on our SERP. Being able to quickly pinpoint bad links and disavow them helps improve our domain authority, page authority, and trust scores.

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• This has allowed me to bring more traffic to our website.
• This has increased our clients.
• This has increased our Domain Authority over 10.

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• It is hard to quantify this realistically but it does save time and that is big
• Importing data is a time suck, so the only real advantage here is the ability to do two or three imports instantly without downloading and visiting three sites, this could be expanded for even more ROI
• We haven't had any negative impacts as this is mainly a time saver

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