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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Mouseflow

    Score7.7 out of 10
    N/AMouseflow is a behavior analytics tool used by more than 190.000 digital marketing, UX, Product, Startups and Enterprise clients to optimize their website experiences. With Mouseflow, the user can: Find out what happens between visitors' clicks through watching video recordings of their sessions. Build 6 types of heatmaps for pages automatically to understand what is getting their attention. Set up funnels to watch where and why visitors drop. Use form…

    $39

    per month

    Sensor Tower

    Score7.5 out of 10
    N/ASensor Tower is a source of mobile app, digital advertising, retail media, and audience insights for the largest brands and app publishers across the globe.N/A
    Pricing
    MouseflowSensor Tower
    Editions & Modules
    Starter
    $39
    per month
    Growth
    $129
    per month
    Business
    $259
    per month
    Pro
    $499
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    MouseflowSensor Tower
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsThere is a discount applied to the price if a customer commits to an annual payment plan.—
    More Pricing Information
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    MouseflowSensor Tower
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    User Ratings
    MouseflowSensor Tower
    Likelihood to Recommend
    9.0
    (6 ratings)
    8.4
    (6 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (1 ratings)
    Usability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.8
    (2 ratings)
    7.6
    (2 ratings)
    User Testimonials
    MouseflowSensor Tower
    Likelihood to Recommend
    Mouseflow
    Mouseflow is a great when you're working in a busy product development or conversion optimisation environment, and want to understand exactly how customers are interacting with your site or app so you can respond. It's a capable tool that offers some great insight at a fraction of the cost of competitors like SessionCam or ClickTale. It has occasional problems in captures that its competitors suffer from less often, but if you're looking for a general understanding of usage then this is a great tool. It doesn't have built-in integrations with all A/B testing tools, but it does have a built-in Google Tag Manager tag so its very easy to set up without assistance. If you've got the budget to select reliability over cost, then you may choose to opt for a more mature, enterprise offering. But if your budget is limited, or you're just looking to prove the value of session recording as a concept, then Mouseflow will more than do the job.
    Incentivized
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    Sensor Tower
    I think that App Annie will be handy for the companies that provide service in multiple countries - so they have to deal with local competitors research and track the performance of the app (by the position and by the reviews) in different stores. I think that for a one-country app, many of the features will be less relevant. At the same time, App Annie offers custom plans, so I see how the user experience can be different.
    Incentivized
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    Pros
    Mouseflow
    • Mouseflow does a great job creating wonderful Heat Maps. These allow you to really see how people are interacting with a page. Great data if you want to create better flow in your pages.
    • The User Session Recordings are also especially useful and when used in conjunction with the heat maps you can really get a feel and a look at how a page is working. This lets you see where people get stuck, elements that might be distracting, etc.
    • In the area of the heat maps Mouseflow can handle A/B testing which I think is priceless.
    • Another advantage to Mouseflow is that unlike many of these types of tools Mouseflow integrates with most Web platforms, well beyond WordPress.
    Incentivized
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    Sensor Tower
    • Very easy to use and understand. The dashboard is quite complete.
    • The free version is quite complete.
    • They send daily and weekly emails with statistics on your apps so you can understand key facts to improve its standing.
    Incentivized
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    Cons
    Mouseflow
    • Free version could have more features.
    • Should be optimized for a better view on mobile devices.
    • Although it provides a complete list of data, it is not able to capture certain sessions.
    Read full review
    Sensor Tower
    • App Annie is extremely limited if you are on the free plan. While you can garner some golden nuggets from the free plan, it's extremely difficult to make needle moving decisions based on the free data. It would be great if App Annie would disclose pricing on their website, plus have a non-free/enterprise plan were you could pick and choose features they offer.
    • After nearly considering a paid plan with App Annie, I decided not to purchase because of the broken trust that stemmed from their sales team. I often got cold-calls from their reps - even when I never contacted them for a sales member to call me. I was bombarded for about 2 weeks straight with phone calls and hard-core sales emails with just asking to talk, no questions or personalization. This cold, unwanted and unwelcome outreach solidified my decision not to purchase.
    Incentivized
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    Likelihood to Renew
    Mouseflow
    No answers on this topic
    Sensor Tower
    Well the fact that the freemium features are all that I need right now, I will most definitely continue to use it on a daily basis. I might upgrade to the pro version in the future if I need more data than what I am getting now. But for now it works great for what I need.
    Incentivized
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    Usability
    Mouseflow
    Mouseflow is pretty easy to use. You need to be a core technical person to implement it on your site. Mouseflow provided us a tracking code that need to be installed on the website, and if do not have the knowledge of how to work on the backend of the website, you will not be able to install it. Here you will need the help of a technical person who has a good knowledge of your website platform to install the code on the website. There are also videos available giving insight on how to use the Mouseflow platform. I personally haven't faced any problem while using Mouseflow. Just login to this tool and a dashboard will open in front of you.
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    Sensor Tower
    No answers on this topic
    Support Rating
    Mouseflow
    This is an area where Mouseflow is quite strong. Not only is the support good but they also have some very good training on the use of the product. There is a nicely laid out section of videos that not only cover the use of the tools functions but also how to use the data that Mouseflow produces. They are doing well in the support area.
    Incentivized
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    Sensor Tower
    I have not had to contact support a lot of times. The few times I did, I got correct and lengthy responses, but they took some time to answer. Their product is very complete, so unless you have a specific question, you will probably not need to contact support at any time.
    Incentivized
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    Alternatives Considered
    Mouseflow
    Mouseflow is a supplement to Google Analytics and improves on some Analytics functions. Mouseflow adds qualitative data to the quantitative data that Analytics provides to help marketers better understand their website visitors
    Incentivized
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    Sensor Tower
    We use Google 360 and are able to do a much deeper dive into the activity we see on our apps. I think App Annie is a great starting point product, but for more in depth analytics, something like a Google 360 or Adobe might be better.
    Incentivized
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    Return on Investment
    Mouseflow
    • MouseFlow makes a positive impact on our future marketing decisions. We recently had a change in formula for a product and added a variety of ways for people to read about the changes via our website. Mouseflow allowed us to see which method was effective in communicating our message. We were able to replicate the style on other digital platforms.
    • Mouseflow allows us to save time we would normally spend in developing a website. For example, before building a new website I will spend a couple of weeks analyzing user data via mouseflow. I can clearly see what features are not currently working and where we are loosing people in the current process. This cuts down website revisions by about 10%
    Incentivized
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    Sensor Tower
    • App Annie has had neither a positive nor negative impact on our ROI or business objectives. Our team currently uses their free, very limited plan for data discrepancy with our main ASO tool. Otherwise, we have connected our apps and let the data flow in. We go in the account about once every 2-3 months.
    • With App Annie's data we have solidified that our other paid ASO tool we use has accurate data and that we will continue to pay for that tool. So in that regards, App Annie's provided us with a confirmation in our competitor ASO tool purchase decision.
    Incentivized
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    ScreenShots

    Mouseflow Screenshots

    Screenshot of Session replay
Shows how visitors interact with a site to find out where they struggle.Screenshot of Live Heatmaps
Live Heatmaps work as an overlay on a live website, offering complete support for all dynamic elements – essentially showing the Mouseflow data on top of the site as it looks and works when it is visited live. This includes dynamic elements: SPA's (Single Page Applications) Drop Down Menus.Screenshot of Geo Heatmaps
Build a Heatmap for visitors' locations. The map lights up as filters are applied to understand what the biggest markets are.Screenshot of Click Heatmaps
Optimize a website by understand what drives clicks on it. All heatmaps are built automatically as soon as recording begins.Screenshot of Form analytics
Discover what field in a form is costing customers and replay their sessions to see what distracted them from completing their purchaseScreenshot of Conversion funnels
Optimize check out funnels and drive more conversions.