What users are saying about
20 Ratings
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Score 5.1 out of 100
6 Ratings
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Score 9 out of 100

Likelihood to Recommend

Moz Link Explorer

If you would like a high-level overview of how healthy your backlink profile is, Link Explorer is a simple, straightforward and easy to understand tool for that. You can easily get a sense of how many backlinks, and what types of backlinks your website has and what types of anchor texts are used to link to your website. You can keep track of new and lost links over time as well as group spammy links in a folder. Furthermore, you can compare your backlink profile with that of other websites such as a competitor’s domain.
Anonymous | TrustRadius Reviewer

AuthorityLabs

It's best used for small to mid-sized businesses that need to track a modest number of keyword phrases - perhaps 100 to 500 - across multiple search engines, in a limited number of geographies, against three or fewer competitors. It's less useful for large enterprises or small businesses that need multiple SEO functions handled by a single tool.
Tom Pick | TrustRadius Reviewer

Feature Rating Comparison

SEO

Moz Link Explorer
6.9
AuthorityLabs
7.3
Keyword analysis
Moz Link Explorer
7.0
AuthorityLabs
9.0
Backlink management
Moz Link Explorer
9.4
AuthorityLabs
SERP ranking tracking
Moz Link Explorer
5.9
AuthorityLabs
10.0
Page grader
Moz Link Explorer
6.0
AuthorityLabs
6.0
Competitive analysis
Moz Link Explorer
7.6
AuthorityLabs
9.0
Site audit / diagnostics
Moz Link Explorer
9.0
AuthorityLabs
5.0
Site recommendations
Moz Link Explorer
5.1
AuthorityLabs
5.0
Task management
Moz Link Explorer
5.2
AuthorityLabs
7.0

SEO Channels

Moz Link Explorer
7.2
AuthorityLabs
7.5
Local SEO
Moz Link Explorer
4.9
AuthorityLabs
10.0
Social SEO
Moz Link Explorer
8.9
AuthorityLabs
6.0
Mobile SEO
Moz Link Explorer
4.9
AuthorityLabs
9.0
Global SEO
Moz Link Explorer
10.0
AuthorityLabs
5.0

SEO Platform & Account Management

Moz Link Explorer
8.2
AuthorityLabs
6.5
Multi-domain support
Moz Link Explorer
9.4
AuthorityLabs
10.0
Integration with web analytics tools
Moz Link Explorer
7.0
AuthorityLabs
3.0

Pros

Moz Link Explorer

  • It links in with Moz’s domain authority concept, which we use as our main metric of how well our SEO works.
  • It shows you which sites link to you, and ranks to them by domain authority. This helps us understand where our best inbound links come from, and to hopefully target those valuable partners for more links.
  • It shows you which keywords you rank for, your position on the search engine results pages for each keyword, and how difficult it is to rank for those keywords. We use this to spot where we rank on the second or third page for medium difficulty keywords. We’ll then write content to target those keywords.
Anonymous | TrustRadius Reviewer

AuthorityLabs

  • Keyword tracking (large volumes)
  • Keyword insights
  • Competitor Keyword tracking
Brett Doucette, ABC, MBA | TrustRadius Reviewer

Cons

Moz Link Explorer

  • Lack of instant export of data. Adds to a queue rather than being instant.
  • Advanced reports are needed for larger websites and come at the cost of a subscription to Moz Pro.
Jeremy Waszak | TrustRadius Reviewer

AuthorityLabs

  • The interface is very rudimentary, it is not an interface that we would be comfortable adding clients the ability to access.
  • All results must be pulled into other programs for inclusion in monitoring reports.
  • Adding separate keyword targets for mobile and non-mobile is cumbersome and results must be tracked separately.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Moz Link Explorer

Moz Link Explorer 10.0
Based on 1 answer
No renewal is necessary with the free version!
Susan (MacKay) Sisler | TrustRadius Reviewer

AuthorityLabs

No score
No answers yet
No answers on this topic

Support Rating

Moz Link Explorer

Moz Link Explorer 7.5
Based on 2 answers
I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
Scott Walker | TrustRadius Reviewer

AuthorityLabs

AuthorityLabs 10.0
Based on 2 answers
This is an area where AuthorityLabs really shines. It's one of the few Martech or SEO tools vendors about whom I can honestly say I've never had a complaint about their customer support. The team there consistently responds to any questions I've had or issues I've encountered quickly, helpfully, and in a way that feels personal.
Tom Pick | TrustRadius Reviewer

Alternatives Considered

Moz Link Explorer

I think Moz Link Explorer is a great add-on to the overall Moz tool, but compared to Ahrefs, it’s not as robust because Ahrefs' main focus is on the backlink profile. I like SEMRush’s function of being able to reach out to websites directly from the platform and track all of your progress in there.
Anonymous | TrustRadius Reviewer

AuthorityLabs

Very comparative as far as price [goes]. Some of the competitors have different features but you get trade-offs depending on who you are comfortable using.
Brett Doucette, ABC, MBA | TrustRadius Reviewer

Return on Investment

Moz Link Explorer

  • Took hours of manual work and programatically did it in a few clicks
  • Gave a game plan for future SEO strategies
Scott Walker | TrustRadius Reviewer

AuthorityLabs

  • We did not any process in terms of reporting on ROI in regards to SEO, but we only paid a very small monthly charge so it was a no-brainer to use it. It definitely helped our business.
Billy Barker | TrustRadius Reviewer

Pricing Details

Moz Link Explorer

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

AuthorityLabs

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Moz Link Explorer
4.5
AuthorityLabs
9.0

Likelihood to Renew

Moz Link Explorer
10.0
AuthorityLabs

Support Rating

Moz Link Explorer
7.5
AuthorityLabs
10.0

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