Moz Link Explorer vs. AuthorityLabs, by Traject

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Moz Link Explorer
Score 7.8 out of 10
N/A
Link Explorer from Moz is a link building utility, replacing the former Open Site Explorer. Moz describes Link Explorer as a highly accurate link tool that lets users check the backlink profile and Domain Authority of any site. Moz was acquired by iContact in June, 2021.
$99
per month
AuthorityLabs
Score 10.0 out of 10
N/A
AuthorityLabs is an SEO tool providing keyword analysis, from Traject.N/A
Pricing
Moz Link ExplorerAuthorityLabs, by Traject
Editions & Modules
Moz Pro
$99
per month
Moz Link Explorer
Free
No answers on this topic
Offerings
Pricing Offerings
Moz Link ExplorerAuthorityLabs
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Features
Moz Link ExplorerAuthorityLabs, by Traject
SEO
Comparison of SEO features of Product A and Product B
Moz Link Explorer
8.1
8 Ratings
4% above category average
AuthorityLabs, by Traject
7.3
4 Ratings
6% below category average
Keyword analysis8.35 Ratings9.04 Ratings
Backlink management9.07 Ratings00 Ratings
SERP ranking tracking8.36 Ratings10.04 Ratings
Page grader7.55 Ratings6.01 Ratings
Competitive analysis9.08 Ratings9.03 Ratings
Site audit / diagnostics8.56 Ratings5.01 Ratings
Site recommendations8.05 Ratings5.02 Ratings
Task management5.96 Ratings7.01 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Moz Link Explorer
7.4
7 Ratings
3% below category average
AuthorityLabs, by Traject
7.5
3 Ratings
1% below category average
Local SEO8.36 Ratings10.03 Ratings
Social SEO7.55 Ratings6.01 Ratings
Mobile SEO7.55 Ratings9.03 Ratings
Global SEO6.54 Ratings5.03 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Moz Link Explorer
7.2
5 Ratings
16% below category average
AuthorityLabs, by Traject
6.5
4 Ratings
26% below category average
Multi-domain support5.55 Ratings10.04 Ratings
Integration with web analytics tools9.04 Ratings3.02 Ratings
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Moz Link ExplorerAuthorityLabs, by Traject
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Score 9.9 out of 10
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Score 9.9 out of 10
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Score 8.3 out of 10
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Score 8.3 out of 10
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Score 8.7 out of 10
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Score 8.7 out of 10
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User Ratings
Moz Link ExplorerAuthorityLabs, by Traject
Likelihood to Recommend
8.0
(9 ratings)
9.0
(4 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
Support Rating
7.6
(2 ratings)
10.0
(1 ratings)
User Testimonials
Moz Link ExplorerAuthorityLabs, by Traject
Likelihood to Recommend
iContact
It is helpful if you are trying to understand where a site stands in terms of the links coming to it from different websites. It is less helpful in terms of providing specific actions or steps to take to get more links. However, it is a part of a larger Moz package so other areas provide information that can help there.
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Traject
It's best used for small to mid-sized businesses that need to track a modest number of keyword phrases - perhaps 100 to 500 - across multiple search engines, in a limited number of geographies, against three or fewer competitors. It's less useful for large enterprises or small businesses that need multiple SEO functions handled by a single tool.
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Pros
iContact
  • Moz Link Explorer has a straightforward and easy to use interface. It’s very simple to navigate and understand the data.
  • The anchor text tool gives you an idea of the most widely used anchor texts other websites use when linking to your site. It can raise a red flag when too many sites are linking to you using exact match keyword anchor texts.
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Traject
  • Keyword tracking (large volumes)
  • Keyword insights
  • Competitor Keyword tracking
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Cons
iContact
  • You need to subscribe to Moz Pro to get all features, which is pricey if you aren’t using the tool regularly.
  • I’ve found that competitor tools give larger lists of inbound links.
  • You’ll need some understanding of how SEO works to maximize the tool. Would non-SEO specialists understand the difference between domain authority and page authority, or the difference between follow back, and non-follow backlinks? Moz offers lots of training resources, but it takes time to learn what you need.
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Traject
  • The interface is very rudimentary, it is not an interface that we would be comfortable adding clients the ability to access.
  • All results must be pulled into other programs for inclusion in monitoring reports.
  • Adding separate keyword targets for mobile and non-mobile is cumbersome and results must be tracked separately.
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Likelihood to Renew
iContact
No renewal is necessary with the free version!
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Traject
No answers on this topic
Support Rating
iContact
I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
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Traject
This is an area where AuthorityLabs really shines. It's one of the few Martech or SEO tools vendors about whom I can honestly say I've never had a complaint about their customer support. The team there consistently responds to any questions I've had or issues I've encountered quickly, helpfully, and in a way that feels personal.
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Alternatives Considered
iContact
Ahrefs is much more comprehensive than Open Site Explorer. If you are in need of a deep backlink analysis there are better options out there for your money. If you need a quick look at the state of a client's backlink profile than OSE is for you. It will give you the top metrics you are looking for and then some. I find OSE to be more user-friendly than competitors
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Traject
Very comparative as far as price [goes]. Some of the competitors have different features but you get trade-offs depending on who you are comfortable using.
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Return on Investment
iContact
  • This has allowed me to bring more traffic to our website.
  • This has increased our clients.
  • This has increased our Domain Authority over 10.
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Traject
  • We did not any process in terms of reporting on ROI in regards to SEO, but we only paid a very small monthly charge so it was a no-brainer to use it. It definitely helped our business.
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