Moz Link Explorer vs Ubersuggest

Likelihood to Recommend

If you would like a high-level overview of how healthy your backlink profile is, Link Explorer is a simple, straightforward and easy to understand tool for that. You can easily get a sense of how many backlinks, and what types of backlinks your website has and what types of anchor texts are used to link to your website. You can keep track of new and lost links over time as well as group spammy links in a folder. Furthermore, you can compare your backlink profile with that of other websites such as a competitor’s domain.

Read full review

Verified User

Professional in Other

Marketing and Advertising Company, 201-500 employees

View all 6 answers on this topic

Ubersuggest is a good tool to get basic insight into your website's position in Google and keywords. You can make big lists with suggestions around a specific keyword, questions, and comparison of keywords. When you first open the page, it's really easy to navigate and use, so it's perfect for beginners. And it's still powerful enough for advanced users. If you are a small company with only a handful of clients, that's okay. But if you are bigger, then there are better and more complete tools on the market if you want more functionality and more in-depth information, like better competition research, ad spying, etc.

Read full review

Mike Koolwijk

SEO Specialist

Klantenfabriek.nlMarketing & Advertising, 1-10 employees

View all 2 answers on this topic

Feature Rating Comparison

Moz Link Explorer

Ubersuggest

Keyword analysis

Backlink management

SERP ranking tracking

Page grader

Competitive analysis

Site audit / diagnostics

Site recommendations

Task management

Moz Link Explorer

Ubersuggest

Local SEO

Social SEO

Mobile SEO

Global SEO

Moz Link Explorer

Ubersuggest

Multi-domain support

Integration with web analytics tools

Pros

It links in with Moz’s domain authority concept, which we use as our main metric of how well our SEO works.
It shows you which sites link to you, and ranks to them by domain authority. This helps us understand where our best inbound links come from, and to hopefully target those valuable partners for more links.
It shows you which keywords you rank for, your position on the search engine results pages for each keyword, and how difficult it is to rank for those keywords. We use this to spot where we rank on the second or third page for medium difficulty keywords. We’ll then write content to target those keywords.

Read full review

Verified User

Professional in Marketing

Information Technology and Services Company, 11-50 employees

View all 6 answers on this topic

Keyword research.
Competition ranking.
Company website content ideas.

Read full review

Amy Borne

Internet Marketing Manager

Focus TransportationTransportation/Trucking/Railroad, 11-50 employees

View all 2 answers on this topic

Cons

Lack of instant export of data. Adds to a queue rather than being instant.
Advanced reports are needed for larger websites and come at the cost of a subscription to Moz Pro.

Read full review

Jeremy Waszak

Senior SEO Manager

WpromoteMarketing and Advertising, 201-500 employees

View all 6 answers on this topic

Nothing really--it's complete as it is for the price.
Numbers are not always correct but this is basic with multiple tools.
They could add a page scan to see how well a page scores.

Read full review

Mike Koolwijk

SEO Specialist

Klantenfabriek.nlMarketing & Advertising, 1-10 employees

View all 2 answers on this topic

Likelihood to Renew

Moz Link Explorer 10.0

Based on 1 answer

No renewal is necessary with the free version!

Read full review

Susan (MacKay) Sisler

Technical Services Manager

The Search GuruInternet, 11-50 employees

View all 1 answers on this topic

No score

No answers yet

No answers on this topic

Usability

No score

No answers yet

No answers on this topic

Ubersuggest 9.0

Based on 1 answer

It's really easy to use. The interface is nice and tidy, and the learning curve is low. So it's a tool that's accessible for everyone. If not, there are plenty of guides in the tool itself or on the website. You can easily make lists and export data for use or to share, connect Google Drive, and go work with a team.

Read full review

Mike Koolwijk

SEO Specialist

Klantenfabriek.nlMarketing & Advertising, 1-10 employees

View all 1 answers on this topic

Support Rating

Moz Link Explorer 7.5

Based on 2 answers

I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.

Read full review

Scott Walker

Director of Digital Marketing

407 MarketingMarketing and Advertising, 1-10 employees

View all 2 answers on this topic

Ubersuggest 9.0

Based on 2 answers

Easy to use, not as expensive as competition, runs fast.

Read full review

Amy Borne

Internet Marketing Manager

Focus TransportationTransportation/Trucking/Railroad, 11-50 employees

View all 2 answers on this topic

Alternatives Considered

I think Moz Link Explorer is a great add-on to the overall Moz tool, but compared to Ahrefs, it’s not as robust because Ahrefs' main focus is on the backlink profile. I like SEMRush’s function of being able to reach out to websites directly from the platform and track all of your progress in there.

Read full review

Verified User

Professional in Other

Marketing and Advertising Company, 201-500 employees

View all 6 answers on this topic

It's on the cheaper side, so for starters on a budget, you can use the free version or the cheaper paid one. Other tools offer way more functions but can also be overwhelming that way. Ubersuggest is going with the times. If you are a beginner or small company, use Ubersuggest. If you are bigger and need WAY more information than the basic research go for tools like SEMRush and Ahrefs.

Read full review

Mike Koolwijk

SEO Specialist

Klantenfabriek.nlMarketing & Advertising, 1-10 employees

View all 2 answers on this topic

Return on Investment

Took hours of manual work and programatically did it in a few clicks
Gave a game plan for future SEO strategies

Read full review

Scott Walker

Director of Digital Marketing

407 MarketingMarketing and Advertising, 1-10 employees

View all 6 answers on this topic

We created content based on recommendations and it became an evergreen content.

Read full review

Amy Borne

Internet Marketing Manager

Focus TransportationTransportation/Trucking/Railroad, 11-50 employees

View all 2 answers on this topic

Pricing Details

General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

Moz Link Explorer

Ubersuggest

Moz Link Explorer

Ubersuggest

Moz Link Explorer

Ubersuggest

Moz Link Explorer

Ubersuggest

Likelihood to Recommend