What users are saying about
2 Ratings
20 Ratings
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Score 5.1 out of 100
2 Ratings
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Score 9.5 out of 100

Likelihood to Recommend

Moz Link Explorer

If you would like a high-level overview of how healthy your backlink profile is, Link Explorer is a simple, straightforward and easy to understand tool for that. You can easily get a sense of how many backlinks, and what types of backlinks your website has and what types of anchor texts are used to link to your website. You can keep track of new and lost links over time as well as group spammy links in a folder. Furthermore, you can compare your backlink profile with that of other websites such as a competitor’s domain.
Anonymous | TrustRadius Reviewer

Ubersuggest

Ubersuggest is a good tool to get basic insight into your website's position in Google and keywords. You can make big lists with suggestions around a specific keyword, questions, and comparison of keywords. When you first open the page, it's really easy to navigate and use, so it's perfect for beginners. And it's still powerful enough for advanced users. If you are a small company with only a handful of clients, that's okay. But if you are bigger, then there are better and more complete tools on the market if you want more functionality and more in-depth information, like better competition research, ad spying, etc.
Mike Koolwijk | TrustRadius Reviewer

Feature Rating Comparison

SEO

Moz Link Explorer
6.9
Ubersuggest
7.0
Keyword analysis
Moz Link Explorer
7.0
Ubersuggest
8.0
Backlink management
Moz Link Explorer
9.4
Ubersuggest
7.0
SERP ranking tracking
Moz Link Explorer
5.8
Ubersuggest
8.0
Page grader
Moz Link Explorer
6.0
Ubersuggest
6.0
Competitive analysis
Moz Link Explorer
7.6
Ubersuggest
8.0
Site audit / diagnostics
Moz Link Explorer
9.0
Ubersuggest
7.0
Site recommendations
Moz Link Explorer
5.0
Ubersuggest
6.0
Task management
Moz Link Explorer
5.2
Ubersuggest
6.0

SEO Channels

Moz Link Explorer
7.2
Ubersuggest
7.8
Local SEO
Moz Link Explorer
4.8
Ubersuggest
7.0
Social SEO
Moz Link Explorer
8.9
Ubersuggest
7.0
Mobile SEO
Moz Link Explorer
4.8
Ubersuggest
8.0
Global SEO
Moz Link Explorer
10.0
Ubersuggest
9.0

SEO Platform & Account Management

Moz Link Explorer
8.2
Ubersuggest
7.5
Multi-domain support
Moz Link Explorer
9.4
Ubersuggest
7.0
Integration with web analytics tools
Moz Link Explorer
7.0
Ubersuggest
8.0

Pros

Moz Link Explorer

  • It links in with Moz’s domain authority concept, which we use as our main metric of how well our SEO works.
  • It shows you which sites link to you, and ranks to them by domain authority. This helps us understand where our best inbound links come from, and to hopefully target those valuable partners for more links.
  • It shows you which keywords you rank for, your position on the search engine results pages for each keyword, and how difficult it is to rank for those keywords. We use this to spot where we rank on the second or third page for medium difficulty keywords. We’ll then write content to target those keywords.
Anonymous | TrustRadius Reviewer

Ubersuggest

  • Keyword research.
  • Competition ranking.
  • Company website content ideas.
Amy Borne | TrustRadius Reviewer

Cons

Moz Link Explorer

  • Lack of instant export of data. Adds to a queue rather than being instant.
  • Advanced reports are needed for larger websites and come at the cost of a subscription to Moz Pro.
Jeremy Waszak | TrustRadius Reviewer

Ubersuggest

  • Nothing really--it's complete as it is for the price.
  • Numbers are not always correct but this is basic with multiple tools.
  • They could add a page scan to see how well a page scores.
Mike Koolwijk | TrustRadius Reviewer

Likelihood to Renew

Moz Link Explorer

Moz Link Explorer 10.0
Based on 1 answer
No renewal is necessary with the free version!
Susan (MacKay) Sisler | TrustRadius Reviewer

Ubersuggest

No score
No answers yet
No answers on this topic

Usability

Moz Link Explorer

No score
No answers yet
No answers on this topic

Ubersuggest

Ubersuggest 9.0
Based on 1 answer
It's really easy to use. The interface is nice and tidy, and the learning curve is low. So it's a tool that's accessible for everyone. If not, there are plenty of guides in the tool itself or on the website. You can easily make lists and export data for use or to share, connect Google Drive, and go work with a team.
Mike Koolwijk | TrustRadius Reviewer

Support Rating

Moz Link Explorer

Moz Link Explorer 7.5
Based on 2 answers
I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
Scott Walker | TrustRadius Reviewer

Ubersuggest

Ubersuggest 9.0
Based on 2 answers
Easy to use, not as expensive as competition, runs fast.
Amy Borne | TrustRadius Reviewer

Alternatives Considered

Moz Link Explorer

I think Moz Link Explorer is a great add-on to the overall Moz tool, but compared to Ahrefs, it’s not as robust because Ahrefs' main focus is on the backlink profile. I like SEMRush’s function of being able to reach out to websites directly from the platform and track all of your progress in there.
Anonymous | TrustRadius Reviewer

Ubersuggest

It's on the cheaper side, so for starters on a budget, you can use the free version or the cheaper paid one. Other tools offer way more functions but can also be overwhelming that way. Ubersuggest is going with the times. If you are a beginner or small company, use Ubersuggest. If you are bigger and need WAY more information than the basic research go for tools like SEMRush and Ahrefs.
Mike Koolwijk | TrustRadius Reviewer

Return on Investment

Moz Link Explorer

  • Took hours of manual work and programatically did it in a few clicks
  • Gave a game plan for future SEO strategies
Scott Walker | TrustRadius Reviewer

Ubersuggest

  • We created content based on recommendations and it became an evergreen content.
Amy Borne | TrustRadius Reviewer

Pricing Details

Moz Link Explorer

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Ubersuggest

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Moz Link Explorer
4.5
Ubersuggest
9.5

Likelihood to Renew

Moz Link Explorer
10.0
Ubersuggest

Usability

Moz Link Explorer
Ubersuggest
9.0

Support Rating

Moz Link Explorer
7.5
Ubersuggest
9.0

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