Moz Link Explorer vs Ubersuggest

Likelihood to Recommend

If you would like a high-level overview of how healthy your backlink profile is, Link Explorer is a simple, straightforward and easy to understand tool for that. You can easily get a sense of how many backlinks, and what types of backlinks your website has and what types of anchor texts are used to link to your website. You can keep track of new and lost links over time as well as group spammy links in a folder. Furthermore, you can compare your backlink profile with that of other websites such as a competitor’s domain.

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Verified User

Professional in Other

Marketing and Advertising Company, 201-500 employees

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Well, it's affordable for business owners and anyone interested in a good step-up to boost their website performance, also great for agencies. It lacks the commercialism of Moz and SEM Rush with automated reports but you could snapshot charts and create your own.

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Darren Winter, MA

Company Director

Duco Digital LTDMarketing & Advertising, 1-10 employees

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Feature Rating Comparison

Moz Link Explorer

Ubersuggest

Keyword analysis

Backlink management

SERP ranking tracking

Page grader

Competitive analysis

Site audit / diagnostics

Site recommendations

Task management

Moz Link Explorer

Ubersuggest

Local SEO

Social SEO

Mobile SEO

Global SEO

Moz Link Explorer

Ubersuggest

Multi-domain support

Integration with web analytics tools

Pros

It links in with Moz’s domain authority concept, which we use as our main metric of how well our SEO works.
It shows you which sites link to you, and ranks to them by domain authority. This helps us understand where our best inbound links come from, and to hopefully target those valuable partners for more links.
It shows you which keywords you rank for, your position on the search engine results pages for each keyword, and how difficult it is to rank for those keywords. We use this to spot where we rank on the second or third page for medium difficulty keywords. We’ll then write content to target those keywords.

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Verified User

Professional in Marketing

Information Technology and Services Company, 11-50 employees

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Nice clean and clear layout, that's easy to use
All the functions you need for basic SEO research
Prices for 1-3 websites are nice and on the lower end vs other tools

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Mike Koolwijk

SEO Specialist

Klantenfabriek.nlMarketing & Advertising, 1-10 employees

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Cons

Lack of instant export of data. Adds to a queue rather than being instant.
Advanced reports are needed for larger websites and come at the cost of a subscription to Moz Pro.

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Jeremy Waszak

Senior SEO Manager

WpromoteMarketing and Advertising, 201-500 employees

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Actualization DR and backlinks
Une signification comme le TF et le CF de majestic would be nice
More advice to better our site quickly

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charly brazier

Agent de Maitrise

Intercom-bluetoothWriting & Editing, 1-10 employees

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Likelihood to Renew

Moz Link Explorer 10.0

Based on 1 answer

No renewal is necessary with the free version!

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Susan (MacKay) Sisler

Technical Services Manager

The Search GuruInternet, 11-50 employees

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No score

No answers yet

No answers on this topic

Usability

No score

No answers yet

No answers on this topic

Ubersuggest 9.0

Based on 1 answer

It's really easy to use. The interface is nice and tidy, and the learning curve is low. So it's a tool that's accessible for everyone. If not, there are plenty of guides in the tool itself or on the website. You can easily make lists and export data for use or to share, connect Google Drive, and go work with a team.

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Mike Koolwijk

SEO Specialist

Klantenfabriek.nlMarketing & Advertising, 1-10 employees

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Support Rating

Moz Link Explorer 7.6

Based on 4 answers

I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.

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Scott Walker

Director of Digital Marketing

407 MarketingMarketing and Advertising, 1-10 employees

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Ubersuggest 8.6

Based on 2 answers

Easy to use, not as expensive as competition, runs fast.

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Amy Borne

Internet Marketing Manager

Focus TransportationTransportation/Trucking/Railroad, 11-50 employees

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Alternatives Considered

I think Moz Link Explorer is a great add-on to the overall Moz tool, but compared to Ahrefs, it’s not as robust because Ahrefs' main focus is on the backlink profile. I like SEMRush’s function of being able to reach out to websites directly from the platform and track all of your progress in there.

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Verified User

Professional in Other

Marketing and Advertising Company, 201-500 employees

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Ubersuggest is much easier to use, not overly complex and much more affordable. You can get results in less than 10 minutes without much work, whereas with competitors you need to really study how to use them first.

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Darren Winter, MA

Company Director

Duco Digital LTDMarketing & Advertising, 1-10 employees

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Return on Investment

Took hours of manual work and programatically did it in a few clicks
Gave a game plan for future SEO strategies

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Scott Walker

Director of Digital Marketing

407 MarketingMarketing and Advertising, 1-10 employees

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Nothing to report

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charly brazier

Agent de Maitrise

Intercom-bluetoothWriting & Editing, 1-10 employees

View all 4 answers on this topic

Pricing Details

General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Starting Price

$0

Moz Link Explorer Editions & Modules

Edition

Moz Link Explorer	Free
Moz Pro	$99²

none
per month

Additional Pricing Details

—

General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Starting Price

—

Ubersuggest Editions & Modules

—

Additional Pricing Details

—

Rating Summary

Moz Link Explorer

Ubersuggest

Moz Link Explorer

Ubersuggest

Moz Link Explorer

Ubersuggest

Moz Link Explorer

Ubersuggest

Likelihood to Recommend