Moz Link Explorer vs. UpCity

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Moz Link Explorer
Score 7.8 out of 10
N/A
Link Explorer from Moz is a link building utility, replacing the former Open Site Explorer. Moz describes Link Explorer as a highly accurate link tool that lets users check the backlink profile and Domain Authority of any site. Moz was acquired by iContact in June, 2021.
$99
per month
UpCity
Score 1.0 out of 10
N/A
UpCity is a search engine optimization software solution offered by UpCity.N/A
Pricing
Moz Link ExplorerUpCity
Editions & Modules
Moz Pro
$99
per month
Moz Link Explorer
Free
No answers on this topic
Offerings
Pricing Offerings
Moz Link ExplorerUpCity
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Moz Link ExplorerUpCity
SEO
Comparison of SEO features of Product A and Product B
Moz Link Explorer
8.1
8 Ratings
4% above category average
UpCity
3.8
3 Ratings
68% below category average
Keyword analysis8.35 Ratings1.02 Ratings
Backlink management9.07 Ratings1.02 Ratings
SERP ranking tracking8.36 Ratings8.01 Ratings
Page grader7.55 Ratings5.12 Ratings
Competitive analysis9.08 Ratings4.62 Ratings
Site audit / diagnostics8.56 Ratings1.03 Ratings
Site recommendations8.05 Ratings1.03 Ratings
Task management5.96 Ratings8.42 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Moz Link Explorer
7.4
7 Ratings
3% below category average
UpCity
1.0
3 Ratings
153% below category average
Local SEO8.36 Ratings1.03 Ratings
Social SEO7.55 Ratings1.03 Ratings
Mobile SEO7.55 Ratings1.03 Ratings
Global SEO6.54 Ratings1.03 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Moz Link Explorer
7.2
5 Ratings
16% below category average
UpCity
8.3
2 Ratings
1% below category average
Multi-domain support5.55 Ratings9.52 Ratings
Integration with web analytics tools9.04 Ratings7.01 Ratings
Best Alternatives
Moz Link ExplorerUpCity
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Moz Link ExplorerUpCity
Likelihood to Recommend
8.0
(9 ratings)
1.0
(3 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
3.0
(1 ratings)
Support Rating
7.6
(2 ratings)
1.0
(1 ratings)
User Testimonials
Moz Link ExplorerUpCity
Likelihood to Recommend
iContact
It is helpful if you are trying to understand where a site stands in terms of the links coming to it from different websites. It is less helpful in terms of providing specific actions or steps to take to get more links. However, it is a part of a larger Moz package so other areas provide information that can help there.
Read full review
UpCity
For our purposes, UpCity is well suited to our small business clients that are looking to improve their SEO. We have had a good partnership with UpCity to provide consulting and copywriting services for local search, social media and reputation management for our clients, and their software and reporting helps us show ROI to our clients.
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Pros
iContact
  • Moz Link Explorer has a straightforward and easy to use interface. It’s very simple to navigate and understand the data.
  • The anchor text tool gives you an idea of the most widely used anchor texts other websites use when linking to your site. It can raise a red flag when too many sites are linking to you using exact match keyword anchor texts.
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UpCity
  • Customized marketing checklist is incredible!
  • The way UpCity verifies items in your marketing checklist (like whether you have social accounts, you're on Google, etc,) helps my business, and others, save precious time having to manually verify them yourself.
  • I love the impact scores and estimated time shown on each task to give us a feel of how much we are doing each month and what value that time spent is.
  • The "about" and "how to" section on tasks makes it very clear how to accomplish each task.
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Cons
iContact
  • You need to subscribe to Moz Pro to get all features, which is pricey if you aren’t using the tool regularly.
  • I’ve found that competitor tools give larger lists of inbound links.
  • You’ll need some understanding of how SEO works to maximize the tool. Would non-SEO specialists understand the difference between domain authority and page authority, or the difference between follow back, and non-follow backlinks? Moz offers lots of training resources, but it takes time to learn what you need.
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UpCity
  • Unwillingness to help dissatisfied customers
  • Unwillingness to address issues
  • False advertising regarding the number of click throughs and leads
  • Rude customer service reps that don’t help with your issues
  • Expensive service
  • Little value for money
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Likelihood to Renew
iContact
No renewal is necessary with the free version!
Read full review
UpCity
No answers on this topic
Usability
iContact
No answers on this topic
UpCity
Usability is mediocre: They have a dashboard to track things but they have some antiquated system of ranking companies and don’t tell you what the logic is behind it. You also have no way to combat negative ratings or respond and try to correct them.
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Support Rating
iContact
I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
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UpCity
I received little help from customer service rep, Sarah. She told me I should speak to a manager to “reset my expectations”. Apparently, all the sales promises of more traffic and increase SEO were an issue with my expectations, and not the company failing to deliver.
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Alternatives Considered
iContact
Ahrefs is much more comprehensive than Open Site Explorer. If you are in need of a deep backlink analysis there are better options out there for your money. If you need a quick look at the state of a client's backlink profile than OSE is for you. It will give you the top metrics you are looking for and then some. I find OSE to be more user-friendly than competitors
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UpCity
We selected UpCity primarily because of the ongoing services they provide. The UpCity software is a simple platform that enables us to easily show progress and ROI to our clients.
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Return on Investment
iContact
  • This has allowed me to bring more traffic to our website.
  • This has increased our clients.
  • This has increased our Domain Authority over 10.
Read full review
UpCity
  • UpCity was costly for us because we were small. If we were a 10 person agency, the price would be right in line with what we need.
  • UpCity has taught us many processes we needed to continue helping our clients be successful.
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