Likelihood to Recommend It is helpful if you are trying to understand where a site stands in terms of the links coming to it from different websites. It is less helpful in terms of providing specific actions or steps to take to get more links. However, it is a part of a larger Moz package so other areas provide information that can help there.
Read full review For our purposes, UpCity is well suited to our small business clients that are looking to improve their SEO. We have had a good partnership with UpCity to provide consulting and copywriting services for local search, social media and reputation management for our clients, and their software and reporting helps us show ROI to our clients.
Read full review Pros Moz Link Explorer has a straightforward and easy to use interface. It’s very simple to navigate and understand the data. The anchor text tool gives you an idea of the most widely used anchor texts other websites use when linking to your site. It can raise a red flag when too many sites are linking to you using exact match keyword anchor texts. Read full review Customized marketing checklist is incredible! The way UpCity verifies items in your marketing checklist (like whether you have social accounts, you're on Google, etc,) helps my business, and others, save precious time having to manually verify them yourself. I love the impact scores and estimated time shown on each task to give us a feel of how much we are doing each month and what value that time spent is. The "about" and "how to" section on tasks makes it very clear how to accomplish each task. Read full review Cons You need to subscribe to Moz Pro to get all features, which is pricey if you aren’t using the tool regularly. I’ve found that competitor tools give larger lists of inbound links. You’ll need some understanding of how SEO works to maximize the tool. Would non-SEO specialists understand the difference between domain authority and page authority, or the difference between follow back, and non-follow backlinks? Moz offers lots of training resources, but it takes time to learn what you need. Read full review Unwillingness to help dissatisfied customers Unwillingness to address issues False advertising regarding the number of click throughs and leads Rude customer service reps that don’t help with your issues Expensive service Little value for money Read full review Likelihood to Renew No renewal is necessary with the free version!
Read full review Usability Usability is mediocre: They have a dashboard to track things but they have some antiquated system of ranking companies and don’t tell you what the logic is behind it. You also have no way to combat negative ratings or respond and try to correct them.
Read full review Support Rating I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
Read full review I received little help from customer service rep, Sarah. She told me I should speak to a manager to “reset my expectations”. Apparently, all the sales promises of more traffic and increase SEO were an issue with my expectations, and not the company failing to deliver.
Read full review Alternatives Considered Ahrefs is much more comprehensive than Open Site Explorer. If you are in need of a deep backlink analysis there are better options out there for your money. If you need a quick look at the state of a client's backlink profile than OSE is for you. It will give you the top metrics you are looking for and then some. I find OSE to be more user-friendly than competitors
Read full review We selected UpCity primarily because of the ongoing services they provide. The UpCity software is a simple platform that enables us to easily show progress and ROI to our clients.
Read full review Return on Investment This has allowed me to bring more traffic to our website. This has increased our clients. This has increased our Domain Authority over 10. Read full review UpCity was costly for us because we were small. If we were a 10 person agency, the price would be right in line with what we need. UpCity has taught us many processes we needed to continue helping our clients be successful. Read full review ScreenShots