What users are saying about
2 Ratings
20 Ratings
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Score 5.1 out of 100
2 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

Moz Link Explorer

If you would like a high-level overview of how healthy your backlink profile is, Link Explorer is a simple, straightforward and easy to understand tool for that. You can easily get a sense of how many backlinks, and what types of backlinks your website has and what types of anchor texts are used to link to your website. You can keep track of new and lost links over time as well as group spammy links in a folder. Furthermore, you can compare your backlink profile with that of other websites such as a competitor’s domain.
Anonymous | TrustRadius Reviewer

UpCity

For our purposes, UpCity is well suited to our small business clients that are looking to improve their SEO. We have had a good partnership with UpCity to provide consulting and copywriting services for local search, social media and reputation management for our clients, and their software and reporting helps us show ROI to our clients.
Chris Kelley | TrustRadius Reviewer

Feature Rating Comparison

SEO

Moz Link Explorer
6.9
UpCity
6.6
Keyword analysis
Moz Link Explorer
7.0
UpCity
9.0
Backlink management
Moz Link Explorer
9.4
UpCity
7.0
SERP ranking tracking
Moz Link Explorer
5.8
UpCity
8.0
Page grader
Moz Link Explorer
6.0
UpCity
5.1
Competitive analysis
Moz Link Explorer
7.6
UpCity
4.6
Site audit / diagnostics
Moz Link Explorer
9.0
UpCity
5.1
Site recommendations
Moz Link Explorer
5.0
UpCity
5.6
Task management
Moz Link Explorer
5.2
UpCity
8.4

SEO Channels

Moz Link Explorer
7.2
UpCity
8.4
Local SEO
Moz Link Explorer
4.8
UpCity
9.5
Social SEO
Moz Link Explorer
8.9
UpCity
7.1
Mobile SEO
Moz Link Explorer
4.8
UpCity
8.1
Global SEO
Moz Link Explorer
10.0
UpCity
8.9

SEO Platform & Account Management

Moz Link Explorer
8.2
UpCity
8.3
Multi-domain support
Moz Link Explorer
9.4
UpCity
9.5
Integration with web analytics tools
Moz Link Explorer
7.0
UpCity
7.0

Pros

Moz Link Explorer

  • It links in with Moz’s domain authority concept, which we use as our main metric of how well our SEO works.
  • It shows you which sites link to you, and ranks to them by domain authority. This helps us understand where our best inbound links come from, and to hopefully target those valuable partners for more links.
  • It shows you which keywords you rank for, your position on the search engine results pages for each keyword, and how difficult it is to rank for those keywords. We use this to spot where we rank on the second or third page for medium difficulty keywords. We’ll then write content to target those keywords.
Anonymous | TrustRadius Reviewer

UpCity

  • Customized marketing checklist is incredible!
  • The way UpCity verifies items in your marketing checklist (like whether you have social accounts, you're on Google, etc,) helps my business, and others, save precious time having to manually verify them yourself.
  • I love the impact scores and estimated time shown on each task to give us a feel of how much we are doing each month and what value that time spent is.
  • The "about" and "how to" section on tasks makes it very clear how to accomplish each task.
Caleb Kingston | TrustRadius Reviewer

Cons

Moz Link Explorer

  • Lack of instant export of data. Adds to a queue rather than being instant.
  • Advanced reports are needed for larger websites and come at the cost of a subscription to Moz Pro.
Jeremy Waszak | TrustRadius Reviewer

UpCity

  • Would like to see more detailed automated reporting especially regarding traffic data.
  • Would like to see more details around competitive analysis.
  • Would like the capability to see report card data for more than one keyword.
Chris Kelley | TrustRadius Reviewer

Likelihood to Renew

Moz Link Explorer

Moz Link Explorer 10.0
Based on 1 answer
No renewal is necessary with the free version!
Susan (MacKay) Sisler | TrustRadius Reviewer

UpCity

No score
No answers yet
No answers on this topic

Support Rating

Moz Link Explorer

Moz Link Explorer 7.5
Based on 2 answers
I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
Scott Walker | TrustRadius Reviewer

UpCity

No score
No answers yet
No answers on this topic

Alternatives Considered

Moz Link Explorer

I think Moz Link Explorer is a great add-on to the overall Moz tool, but compared to Ahrefs, it’s not as robust because Ahrefs' main focus is on the backlink profile. I like SEMRush’s function of being able to reach out to websites directly from the platform and track all of your progress in there.
Anonymous | TrustRadius Reviewer

UpCity

I actually like Ahrefs reporting much better for SEO. It doesn't have checklist system, though. Asana has a checklist system that is much easier to manage and integrates well with our other tools like Slack so we have moved to that for task tracking. The biggest strength UpCity had for us was the content that their checklists come with.
Caleb Kingston | TrustRadius Reviewer

Return on Investment

Moz Link Explorer

  • Took hours of manual work and programatically did it in a few clicks
  • Gave a game plan for future SEO strategies
Scott Walker | TrustRadius Reviewer

UpCity

  • UpCity has had a positive impact on our marketing agency by providing ongoing services such as research, analysis and copywriting.
  • UpCity software offers a simple platform for us to show ROI to our clients.
Chris Kelley | TrustRadius Reviewer

Pricing Details

Moz Link Explorer

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

UpCity

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Moz Link Explorer
4.5
UpCity
7.6

Likelihood to Renew

Moz Link Explorer
10.0
UpCity

Support Rating

Moz Link Explorer
7.5
UpCity

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