Likelihood to Recommend Zoho Social is well suited for content creators, social media marketers, business owners and anyone who is customer facing in the business. It's great to stay on top of how each platform is doing analytics wise, and have an in depth view of each platform's engagement. It's also well suited for beginners or people who have some experience in understanding the analytics part of social media marketing.
Read full review Pros MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers. Read full review Content sharing to all our social media accounts at one place Warning about platform specific issues, also giving choice not to include problematic platforms Showing statistics of our shares as a table so that we can understand about the impact of our specific posts. Read full review Cons MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase. Read full review I wanted to use the ability to have Zoho queue the posts, but I wanted to choose the start time of the first post for a few days in the future and I did not find an easy way to set that. I wish there were a box with a cheat sheet of the sizes that each social media platform allows for it's video and pictures in the dialogue box for posting so I can be sure to choose appropriate content. I do think it's a bit expensive, especially for my needs, but I like the ease of use. I will continue to do what I can to get this service discounted until I can no longer afford it. Read full review Likelihood to Renew Reliability and flexibility (MutualMind's willingness to jointly produce new functionality)
Read full review Zoho Social is the BEST! I have found the perfect solution to social media marketing! It is extremely affordable and I highly recommend it! Create a post once and post it to 5 or more social media platforms! LOVE IT!! :)
Read full review Usability As a company that's only 3 years old, MutualMind's toolset is quite usable but it could use some tweaks in the user interface, which they are constantly working on.
Read full review A bit of repetition from previous screens but ultimately I wrote down what success looked like for me if I was to choose a social media tool, and how that would positively impact my business. From assessing all the tools out there, I also had a matrix of what tool offered what functionality. Once I had both reports prepared, I had a top 3 which matched the needs I had from a tool, and, for me, Zoho Social stood out head and shoulders above the competition
Read full review Reliability and Availability During a recent upgrade period, MutualMind had a small window of unavailability. I am confident they have addressed the root cause and do not foresee any future issues.
Read full review We've never had a problem with availability
Read full review Performance The product's performance has improved greatly in the last year and we anticipate seeing additional improvements in coming months based no planned infrastructure changes.
Read full review Excellent performance for what it does. No problem downloading pages on the desktop or mobile. It integrates well with other Zoho products. Outside of Zoho? Forget it.
Read full review Support Rating MutualMind has always been quick to address any issues or questions we have.
Read full review I rate the customer support as outstanding. The assistance provided by the support team has been consistently prompt, knowledgeable, and attentive to our needs. Whenever we've encountered issues or had questions, they have swiftly addressed them, guiding us through solutions and ensuring a smooth experience. Their dedication to resolving concerns reflects their commitment to customer satisfaction, and I am thoroughly impressed with the level of support we have received.
Read full review Implementation Rating Not really...MutualMind was very professional and helped with all stages of our setup and implementation.
Read full review You can use Zoho Social out of the box so there weren't any implementation issues.
Read full review Alternatives Considered As mentioned before, Radian6 and Sysomos Heartbeat.
Read full review Zoho Social is a great social media management tool that allows businesses, and individuals, to manage multiple social media accounts, schedule posts, track analytics, and engage with followers. It competes well with other social media management tools such as
Hootsuite , Buffer,
Sprout Social , Agora Pulse, and Hubspot. Zoho Social stands out for its integration capabilities with other Zoho applications and affordability for small to medium-sized businesses. Each tool has its own strengths and weaknesses, and businesses should evaluate them based on their specific needs and goals. The biggest fallacy for Zoho is its restriction on scheduling tools on the free plan who have social and personal needs. I believe this can be circumvented by Zoho periodically making an advertisement to one's feed.
Read full review Scalability We're a small organization so we haven't needed to deploy across multiple departments or sites.
Read full review Return on Investment By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers. Read full review Zoho Social allows me to "see" my messaging planning weeks into the future. I can create themes for a week or month and easily see how it performs. Having all my social accounts in one place saves me time. It is too early for any ROI from Zoho but the amount of content I am putting out has increased by at least 400%. Read full review ScreenShots —