Item: Zoho Social
Rating: 10
Author: Murat YAKIN

Use Cases and Deployment Scope

We are mainly using Zoho Social for social marketing of our upcoming game Create Your Own Universe. It is very efficient for us that Zoho Social manages our shares at one place and gives us feedback about the views, interactions, and shares of the posts during the post-release process. It is also a nice feature that the app warns us against platform specific requirements before sending the post so that we can better organize the videos, photos we share in order for them to look the same in all platforms. This helps us standardize our shares.

Pros and Cons

Content sharing to all our social media accounts at one place
Warning about platform specific issues, also giving choice not to include problematic platforms
Showing statistics of our shares as a table so that we can understand about the impact of our specific posts.

A directs integration to instagram would be very nice but this is basically not about Zoho, more about facebook team
A simple video/content converter that will fix the format for twitter automatically, maybe...

Return on Investment

We can quickly share posts and return back to work. Since we are also the team developing our game, this is a definite big contribution to our ROI.

Alternatives Considered

Zapier, SocialPilot and Loomly

Zoho Social is more practical. It has the features we need. We just want to share content on our social media accounts and view the post-share stats. The integration process is easy, the sharing process is easy, and these are the key features we need at the moment. Also, we can manage our team and responsibilities by Zoho Social's permission system quite efficiently.

Key Insights

Do you think Zoho Social delivers good value for the price?

Yes

Are you happy with Zoho Social's feature set?

Yes

Did Zoho Social live up to sales and marketing promises?

Yes

Did implementation of Zoho Social go as expected?

Yes

Would you buy Zoho Social again?

Yes

Other Software Used

SocialPilot, Loomly, Vista Social

Usability

It logs you in directly to the screen you need to use, and our use reason of this software is to share posts on our social media accounts at one place. It also warns you about platform specific issues as you prepare your post. Its integration interfaces are great, easy to use, and have clear and helpful instructions.

Support Rating

We never contacted to support.

Likelihood to Recommend

We have a few videos to share on our social media accounts: Linked in, facebook, instagram, twitter, youtube, another personal youtube account, and tiktok. First of the videos will be shared now, but the second one should be shared 3 hours later, and the third one 6 hours later. Also, with some text, on each share... You give this job to a personnel and thrust they will be fast enough to login those accounts and share the content almost at the same time, with no mistakes on the texts we use, and you thing you are done, right? It doesn't work that way in real life situations. However, you can share the same text and video to every platform momentarily by clicking a button by Zoho Social. you can also schedule posts to be shared later at a certain time and date. Now, you can concentrate to develop the character and details of your campaign. And, also, now, you have a personnel who can be useful at some other work.

Zoho Social is what we needed for social media marketting

Overall Satisfaction with Zoho Social