Item: Zoho Social
Rating: 8
Author: Lexmilian de Mello

Use Cases and Deployment Scope

Zoho Social gives me the opportunity to schedule my social media posts to bring inspiration to many individuals residing in the Philippines. I only use the basic features of it, like scheduling, but I am confident I am capable at its more advanced features for when the day finally comes.

This app has a more professional feel to it than competing online software. It may be at times a bit frustrating to manually move the scheduling tool towards the last post scheduled but at the same time this keeps one attentive that s/he should not schedule too far ahead of time.

One of the standout features of Zoho Social is its ability to manage multiple social media accounts from a single dashboard. Users can schedule posts, monitor brand mentions and respond to comments and messages across Facebook, Twitter, LinkedIn, Instagram, and more! This centralized approach saves time and eliminates the need for multiple logins+tabs.

Another feature of Zoho Social is its powerful analytics capabilities. Users can track engagement metrics like likes, comments + shares, as well as measure the success of campaigns and track competitor activity. These insights enable businesses to make data-driven decisions and optimize their media strategy.

Pros and Cons

Scheduling
Metrics
Engagement
Monitoring

Sponsorship by Users in Return for Free Service (i.e., advertising)
Calendar Optimization Tools
ChatGPT Integration

Return on Investment

It proves to be a drain on finances for small non-profit based organizations.
It saves time by centralizing many features in one software.

Alternatives Considered

Hootsuite, Buffer, Sprout Social, Agorapulse and HubSpot Academy

Zoho Social is a great social media management tool that allows businesses, and individuals, to manage multiple social media accounts, schedule posts, track analytics, and engage with followers. It competes well with other social media management tools such as Hootsuite, Buffer, Sprout Social, Agora Pulse, and Hubspot. Zoho Social stands out for its integration capabilities with other Zoho applications and affordability for small to medium-sized businesses. Each tool has its own strengths and weaknesses, and businesses should evaluate them based on their specific needs and goals. The biggest fallacy for Zoho is its restriction on scheduling tools on the free plan who have social and personal needs. I believe this can be circumvented by Zoho periodically making an advertisement to one's feed.

Key Insights

Do you think Zoho Social delivers good value for the price?

Not sure

Are you happy with Zoho Social's feature set?

Yes

Did Zoho Social live up to sales and marketing promises?

Yes

Did implementation of Zoho Social go as expected?

Yes

Would you buy Zoho Social again?

Yes

Other Software Used

Microsoft 365

Usability

It can be confusing at first to find the segment within Zoho's utility to do the specific thing one wants because for a newbie it can seem like too many features are present.

Support Rating

They are reachable and helpful.

Likelihood to Recommend

One potential drawback of Zoho Social is its pricing structure, which may be prohibitive for smaller businesses and individuals. However, the platform does offer a 15-day free trial, which can be useful for testing out its features and determining if it's the right fit.

Overall, Zoho Social is a powerful social media management tool that can help businesses and marketers streamline their social media workflow and make data-driven decisions. Its robust features and integration capabilities make it a top contender in the social media management space.

Zoho for Small Scale User(s)

Overall Satisfaction with Zoho Social