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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Nectar

    Score8.6 out of 10
    N/ANectar is a cloud-based employee recognition platform. It features monetary and social recognition that can be provided in a peer-to-peer and a manager-to-peer manner.N/A

    VerticalResponse

    Score10 out of 10
    N/AVerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

    $9

    per month

    Pricing
    NectarVerticalResponse
    Editions & Modules
    Nectar Recognize
    Contact Sales
    Nectar Engage™ + Nectar Recognize
    Contact Sales
    Nectar Comms + Nectar Recognize
    Contact Sales
    Culture Suite (Nectar Recognize + Nectar Engage™ + Nectar Comms)
    Contact Sales
    Basic
    $11.00
    per month
    Pro
    $16.00
    per month
    Pro Plus
    $196.00
    per month
    Offerings
    Pricing Offerings
    NectarVerticalResponse
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsVolume discounts are available for companies with 500+ employees—
    More Pricing Information
    Features
    NectarVerticalResponse
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Nectar and VerticalResponse
    Feature
    Nectar
    -
    Ratings
    VerticalResponse
    9.9
    8 Ratings
    21% above category average
    WYSIWYG email editor00 Ratings10.07 Ratings
    Dynamic content00 Ratings10.05 Ratings
    Ability to test dynamic content00 Ratings10.04 Ratings
    Landing pages00 Ratings10.04 Ratings
    A/B testing00 Ratings10.05 Ratings
    Mobile optimization00 Ratings10.05 Ratings
    Email deliverability reporting00 Ratings10.08 Ratings
    List management00 Ratings10.08 Ratings
    Triggered drip sequences00 Ratings9.02 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Nectar and VerticalResponse
    Feature
    Nectar
    -
    Ratings
    VerticalResponse
    10.0
    9 Ratings
    27% above category average
    Dashboards00 Ratings10.09 Ratings
    Standard reports00 Ratings10.09 Ratings
    Custom reports00 Ratings10.06 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Nectar and VerticalResponse
    Feature
    Nectar
    -
    Ratings
    VerticalResponse
    10.0
    1 Ratings
    20% above category average
    URL Validation00 Ratings10.01 Ratings
    Link Tracking00 Ratings10.01 Ratings
    Image Validation00 Ratings10.01 Ratings
    Inbox Display00 Ratings10.01 Ratings
    Email Accessibility Tools00 Ratings10.01 Ratings
    Spelling and Grammar Check00 Ratings10.01 Ratings
    Spam Testing00 Ratings10.01 Ratings
    Email Previews00 Ratings10.01 Ratings
    Best Alternatives
    NectarVerticalResponse
    Small Businesses
    No answers on this topic
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Bonusly
    Score9.6 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Achievers
    Score9.8 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    NectarVerticalResponse
    Likelihood to Recommend
    9.0
    (2 ratings)
    10.0
    (28 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.6
    (19 ratings)
    Usability
    9.0
    (1 ratings)
    9.0
    (5 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    8.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (4 ratings)
    User Testimonials
    NectarVerticalResponse
    Likelihood to Recommend
    Nectar HR
    Nectar is great if you are looking to add ways to recognize individuals, grow culture, and get people to connect. If you have a culture where people are already recognizing each other then Nectar might be redundant. However, if you want to add to or replace daily or monthly management recognition, then Nectar is a great place to start.
    Incentivized
    Read full review
    VerticalResponse
    For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
    Incentivized
    Read full review
    Pros
    Nectar HR
    • Ability to provide public feedback
    • Incentivized feedback in a user friendly/good UX platform
    • Ability to tie feedback to our core values
    Incentivized
    Read full review
    VerticalResponse
    • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
    • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
    • The dashboard is functional and easy to find when you need with a quick search.
    Incentivized
    Read full review
    Cons
    Nectar HR
    • Did not have great global functionality - we couldn't send actual gifts (only giftcards) to germany
    Incentivized
    Read full review
    VerticalResponse
    • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
    • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
    Read full review
    Likelihood to Renew
    Nectar HR
    No answers on this topic
    VerticalResponse
    Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
    Read full review
    Usability
    Nectar HR
    Very easy to use, intuitive and similar to social media
    Incentivized
    Read full review
    VerticalResponse
    I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
    Incentivized
    Read full review
    Reliability and Availability
    Nectar HR
    No answers on this topic
    VerticalResponse
    Never had an issue with uptime
    Read full review
    Performance
    Nectar HR
    No answers on this topic
    VerticalResponse
    No issues
    Read full review
    Support Rating
    Nectar HR
    No answers on this topic
    VerticalResponse
    At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
    Incentivized
    Read full review
    Online Training
    Nectar HR
    No answers on this topic
    VerticalResponse
    Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
    Read full review
    Implementation Rating
    Nectar HR
    No answers on this topic
    VerticalResponse
    Salesforce integration never worked right. We had to abandon.
    Read full review
    Alternatives Considered
    Nectar HR
    Nectar was easier to use, easier to implement, and more cost effective.
    Incentivized
    Read full review
    VerticalResponse
    In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
    Incentivized
    Read full review
    Return on Investment
    Nectar HR
    • People collaborating better together
    • People feeling more engaged
    Incentivized
    Read full review
    VerticalResponse
    • We were able to blast out promotions our company was having to customers which created an increase in business.
    • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
    • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
    Incentivized
    Read full review
    ScreenShots

    Nectar Screenshots

    Screenshot of the Nectar homepage, which offers a clear view of what’s happening across a company. Here, users can send recognition, see recent shoutouts, check points balance, and stay connected to team wins.Screenshot of some of the available ways to reward employees. They can pick from hundreds of gift cards, experiences, or custom company perks.Screenshot of an automated milestone celebration. Nectar syncs with HR tools to send birthday and service awards on schedule, ensuring no special moment goes unnoticed.Screenshot of Nectar’s analytics that help see recognition impacts engagement, retention, and company culture over time.Screenshot of Nectar's Microsoft Teams integration, allowing employees to give and receive recognition right where they work. Here, users can send shoutouts, add points, and celebrate achievements directly in chat, so appreciation becomes part of a team’s everyday conversations.Screenshot of Nectar Comms, which helps recognize great work, boost engagement, and reinforce core values while keeping employees connected. Users can design and send branded emails, share updates, and manage internal newsletters to keep your team informed and inspired.