Netpeak Spider vs. WordStream Advisor

[Netpeak] Spider is a great service for:

• Checking and monitoring big websites or e-commerce projects for technical errors on regular basis
• Creating custom formulas for calculation of internal page ranks and building a tree view with this information
• Get reports that include metrics for every page (performance, inbound and outbound links, indexing status)
• Create reports that include all metrics from external SEO services like Serpstat or Similarweb for every single page of your website

It's very useful software for SEO or marketing agencies that have a lot of projects to work with, but might be overkill for small projects and companies.

Incentivized

Do you currently use Google AdWords to drive new business for your website? Then you need WordStream. The best scenario where it has helped me is time. I used to spend easily 20 hours a week analyzing data, making minor changes, adjusting budgets, trying to just master Google AdWords! But now I'm able to spend maybe 2-3 hours a week on Google AdWords and put the rest of my attention on other responsibilities. WordStream has mastered making my time more efficient.

Incentivized

• Crawling data and metrics from every webpage on website (page structure, titles, meta tags, Google GTM & Analytics presence)
• Building tree with calculation of internal page ranks
• Get a report with different technical errors (404 errors, broken links, duplicated content, )
• Performance report. Check out your page load time, server response time, extract metrics from Google Page Speed Insights
• Checkout different metrics from external services like Serpstat, Similarweb (page ranks, keywords, traffic, etc.) for single page

Incentivized

• Definitely go with a consultant. It amazed me how quickly our consultant was able to understand our business and what we sell. He was the best resource for our newly-digitized marketing team.
• The negative keywords section was a hugely helpful tool. It saved us from so much unnecessary spend while making it easy to add negatives.
• How quickly changes implemented were updated on AdWords was amazing. It's live, so no lag and unnecessary spend.

Incentivized

• You can buy a subscription only for month or more, you can't pay for 1-2 projects
• No version for MacOS
• It's only desktop software, online version is not available

Incentivized

• While the basic tools are pretty simple to use, the platform is actually pretty expansive and I don't feel like I've taken advantage of it (yet) as much as I could. It does require some training to get up to speed.
• Support for Display ad campaigns is limited - this is mainly used as a way to optimize Search campaigns.
• Reporting. I find the reporting setup to be a bit confusing and still rely on other sources for building out reports on our Adwords performance (Adwords itself and Google Analytics).

Incentivized

Affordable, useful, informative, easy to use, continually updating and staying current

Incentivized

I have not had any experience with the customer support team for platform issues, but the account representative checks in with us often and is always available to answer questions. We will usually get on quarterly review calls so that she can share any new updates to the platform and answer questions.

Incentivized

We choose Netpeak Spider because: 1. Can buy a monthly subscription and have unlimited number of websites to check. 2. Price. It's affordable, especially when you have not only one project. 3. Frequent updates. With every update functionality is expanding (latest update for example brought a lot of new integrations). 4. Quality of reports. They are very detailed and have everything we needed for our work.

Incentivized

WordStream is a little different from the competition. There are much more expensive solutions that manage the account for you with more features (Kenshoo, Marin, etc) and there are cheaper solutions out there that offer some of the features that WordStream provides; however, if a marketer wants to personally manage an account with some aided help than WordStream provides a great, cost-effective solution

Incentivized

• Get a full report with common technical errors on websites without manual QA testing
• Speed up work of SEO specialist, can automatically calculate tree with internal page ranks
• It's all-in-one tool and you don't need to buy another services to get all this info

Incentivized

• I've already noted the time savings that WordStream has provided - at leats 5 hours a week (and I like to think that my time is pretty expensive/worth it).
• Wordstream has paid for itself already, simply in removing junk from our AdWords account - junk keywords, junk AdWords groups, junk matching.
• I think we'll find, over more time, that Wordstream will continue to provide outstanding value in dropping our CPA - once Google register sthe lack of junk, our CPC will continue to go down.