Nielsen Marketing Cloud vs. SAP Crystal

Best suited for scenarios involving detailed analysis of customer data and demographics. Allows for complex investigation of customer and audience details. Less well suited for scenarios involving simultaneous collaboration on analysis. This product is not the best for collaboration and is better suited for individual work and individual forms of analysis.

Incentivized

Generation of templated reports is the strong suit of SAP Crystal. Allows users to change formats in templates bases on requirement with minimal effort. Automated report delivery requires the user to be aware of sql which cannot be expected from all users. Should support more document export formats and improve the UI for SAP B1 Users

Incentivized

• I just like the manner it handles the analytical rationalization of giving a standing and updates of the inner and outside beliefs of Marketing analysis.
• It facilitates me apprehend clients' desires and offers advice on a way to fulfill their desires.
• When I am making plans and instinctually recognise what purchasers are going to purchase, I depend upon their real-time records to validate my assumptions and tell our media buys.
• Automatic rewards with the media Connections. The availability of records and the alternatives to make our customer's picks understandable.

Incentivized

• Crystal Reports allows us to create a consistent template for all of our reports.
• Crystal Reports and Server allows us to house a repository for all of our reports to make them easy to find and update when necessary.
• Crystal Reports can connect to a wide variety of data sources.
• Crystal Reports can be a little daunting when first implementing. There are a lot of nuances in learning how to truly master this software and it can be frustrating at times.

Incentivized

• More segments need to be created as often as possible
• Sometimes it is hard to optimize these segments when the CTR is low - segments make it difficult to pull out zones/sites that are dragging down the CTR because they are so narrowly targeted.

Incentivized

• The export of reports to Excel is very cumbersome and the results are difficult to format.
• The design of reports and the graphical features (e.g. charts) feel quite rigid.
• The learning curve for a non-programmer is incredibly steep, making Crystal a specialty tool.

Incentivized

I still use exelate every day for my media plans that are either direct response or extremely geo-targeted.

Incentivized

We have been using this product for so many years and it has truly become a cornerstone to our business processes when it comes to developing and distributing information via reports. We currently have over 500 reports developed to date over about 30 systems and that will continue to grow as user needs change.

Very easy to utilize. Features are basic. Again just not too much in the way of involved customization

Incentivized

Crystal is very robust, but not always easy to use. It create wonderful looking reports, and so deserves a high rating. However, I have to take a couple of points off for the simple fact that I cannot hand it to a user and expect them to be able to do development with it.

Incentivized

I am rating this as neutral due to having minimal interaction with them

Incentivized

The support community can be difficult to navigate. I've also run into issues with my login. The SAP system has a bizarre mechanism for validating users that requires users to have what is called an S-ID. A basic ID may not give you access to all the features in the portal. The limitation may include not being able to perform a simple task like downloading patches and updates. This isn't a big deal for single user license but for teams it can be a pain.

Incentivized

Trainer was patient and thorough in going through the basics and willing to answer questions by email after the initial training

Incentivized

Just like any other implementation: When designing the differing reports, get end users' input, make sure to design the reports so that they display the information that the company requires, in the best and clearest way possible.

Test, test, test, revise when needed, and, particularly, do sufficient training so users are comfortable using Crystal Reports!

Incentivized

Nielson Cloud helps businesses find, recruit, and create new advertiser client bases, as well as stand out in a crowded public space. Measure linear and digital media metrics across channels aids in giving insights in an efficient manner. Nielson Cloud also assists businesses in maximising ROI by analysing how their marketing and advertising reaches and influences audiences throughout the customer lifecycle.

Incentivized

Crystal reports is useful in case we want to import data from data base . We can write queries in it but Google Charts require to be implemented in our application using code so crystal reports is better than Google Charts.

Incentivized

• We are using it for analytics, statistics control, and for a single pane of glass and reviews for our senior leadership. We fetch significant insights from this device which can be then provided to our stakeholders to higher understand the achievements and loopholes.
• We can make Marketing strategies with the help of this. Also, it is benefiting financially and getting productive.

Incentivized

• It is a decent buy for specific departments in terms of reporting capabilities but updates and cost (frequent) demands are higher with the benefits offered.
• So long as the requirements are not ever changing, with scheduling functionality, it's a handsome tool.

Incentivized