Overview
ProductRatingMost Used ByProduct SummaryStarting Price
nopCommerce
Score 10.0 out of 10
Mid-Size Companies (51-1,000 employees)
nopCommerce is an open-source eCommerce solution that is iASP.NET (MVC) based with a MS SQL 2008 (or higher) backend database. The vendor says their shopping cart solution is uniquely suited for merchants that have outgrown existing systems.N/A
Optimizely Configured Commerce
Score 8.0 out of 10
N/A
Optimizely Configured Commerce is a SaaS, headless, and composable e-commerce platform that helps manufacturers and distributors scale e-commerce growth using as much or as little out-of-the-box functionality as they prefer; saving organizations time to deploy meaningful buying experiences.N/A
WooCommerce
Score 8.4 out of 10
N/A
WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.
$0
Pricing
nopCommerceOptimizely Configured CommerceWooCommerce
Editions & Modules
No answers on this topic
No answers on this topic
Woo Enterprise
Contact Sales
Offerings
Pricing Offerings
nopCommerceOptimizely Configured CommerceWooCommerce
Free Trial
NoNoYes
Free/Freemium Version
YesNoYes
Premium Consulting/Integration Services
YesYesYes
Entry-level Setup FeeNo setup feeRequiredNo setup fee
Additional DetailsIt's an open-source and free productWooCommerce is a free and open-source plugin for WordPress. Merchants can host their WooCommerce store on any private hosting service, or with Automattic directly via WordPress.com. Some added features or services from the WooCommerce Official Marketplace may have one time or subscription pricing.
More Pricing Information
Community Pulse
nopCommerceOptimizely Configured CommerceWooCommerce
Considered Multiple Products
nopCommerce
Chose nopCommerce
nopCommerce gives us the flexibility to create solutions for our customers that can grow as their business grows. You'll never feel boxed in. The core nopCommerce solution comes with a solid selection of shipping and payment providers, and has a marketplace for a host of …
Chose nopCommerce
NopCommerce offers you more flexibility where it comes to customization and scaling your application. The customization and extension is easy as well as the theme and plugin structure adds a large value to the overall system.
The API's introduced by nopCommerce makes it more …
Chose nopCommerce
[We have] So many clients moving from Magento, WordPress and other e-commerce shopping carts to nopCommerce because it's free, open source, with a big active community which provides free support 24/7. With nopCommerce you can go live in one day.
Optimizely Configured Commerce
Chose Optimizely Configured Commerce
More control and options with better data gathering. Allows us to quickly work on our site and manage all our products via PIM and CMS.
WooCommerce

No answer on this topic

Features
nopCommerceOptimizely Configured CommerceWooCommerce
Online Storefront
Comparison of Online Storefront features of Product A and Product B
nopCommerce
8.7
10 Ratings
11% above category average
Optimizely Configured Commerce
7.4
12 Ratings
5% below category average
WooCommerce
8.0
96 Ratings
3% above category average
Product catalog & listings9.110 Ratings7.312 Ratings8.095 Ratings
Product management9.110 Ratings8.012 Ratings8.096 Ratings
Bulk product upload7.79 Ratings7.612 Ratings7.378 Ratings
Branding9.110 Ratings7.211 Ratings7.383 Ratings
Mobile storefront9.110 Ratings7.69 Ratings9.388 Ratings
Product variations9.19 Ratings00 Ratings7.888 Ratings
Website integration9.19 Ratings7.511 Ratings9.496 Ratings
Visual customization9.19 Ratings7.010 Ratings7.192 Ratings
CMS6.89 Ratings7.112 Ratings7.974 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
nopCommerce
8.2
10 Ratings
7% above category average
Optimizely Configured Commerce
8.2
11 Ratings
7% above category average
WooCommerce
6.3
91 Ratings
19% below category average
Abandoned cart recovery8.29 Ratings8.110 Ratings5.659 Ratings
Checkout user experience8.110 Ratings8.211 Ratings6.991 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
nopCommerce
9.1
10 Ratings
9% above category average
Optimizely Configured Commerce
8.7
12 Ratings
4% above category average
WooCommerce
8.5
85 Ratings
2% above category average
eCommerce security9.110 Ratings8.712 Ratings8.585 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
nopCommerce
8.0
10 Ratings
4% above category average
Optimizely Configured Commerce
7.2
12 Ratings
6% below category average
WooCommerce
6.3
94 Ratings
20% below category average
Promotions & discounts9.19 Ratings7.110 Ratings7.491 Ratings
Personalized recommendations6.49 Ratings7.312 Ratings5.174 Ratings
SEO8.610 Ratings7.111 Ratings6.483 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
nopCommerce
8.8
10 Ratings
9% above category average
Optimizely Configured Commerce
7.7
12 Ratings
4% below category average
WooCommerce
7.8
93 Ratings
3% below category average
Multi-site management8.78 Ratings7.48 Ratings6.847 Ratings
Order processing9.110 Ratings8.212 Ratings8.391 Ratings
Inventory management8.29 Ratings7.211 Ratings8.290 Ratings
Shipping9.19 Ratings8.310 Ratings8.484 Ratings
Custom functionality9.19 Ratings7.511 Ratings7.586 Ratings
Best Alternatives
nopCommerceOptimizely Configured CommerceWooCommerce
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
Shopify Plus
Shopify Plus
Score 8.9 out of 10
Shopify Plus
Shopify Plus
Score 8.9 out of 10
Shopify Plus
Shopify Plus
Score 8.9 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
nopCommerceOptimizely Configured CommerceWooCommerce
Likelihood to Recommend
9.1
(10 ratings)
6.4
(12 ratings)
8.5
(93 ratings)
Likelihood to Renew
-
(0 ratings)
-
(0 ratings)
7.0
(4 ratings)
Usability
-
(0 ratings)
7.1
(12 ratings)
8.0
(12 ratings)
Support Rating
10.0
(1 ratings)
7.5
(12 ratings)
5.0
(1 ratings)
Implementation Rating
8.0
(1 ratings)
-
(0 ratings)
-
(0 ratings)
Configurability
-
(0 ratings)
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
nopCommerceOptimizely Configured CommerceWooCommerce
Likelihood to Recommend
Nop Solutions, Ltd.
nopCommerce is an ideal solution for businesses that want to tailor the customer journey for discovering and purchasing products. The nopCommerce solution is designed to adapt to you, not the other way around. The platform works best when you partner with a solution provider like ourselves. It also works well if you have a team of in-house .NET developers. A one-person shop will likely find less value in a platform like this if they're looking to spin up a small ecommerce site with just a few button clicks.
Read full review
Optimizely
The eCommerce catalog side has a lot of benefits to it and has been much easier to work with and customize than the CMS side. It is this integration and using both for a branded marketing website that has the user journey from browsing and leading into the eCommerce side that has been the bigger challenge, outside of the overall stability of the releases with the bugs we have encountered. I think the solution is well suited if you are mainly a catalog site. We, however, sell machinery and solutions that are not sold via the eCommerce site and we need to showcase them on the website. However, we have a core industrial catalog of consumable products that support the machine and solutions purchases which are very well suited for the eCommerce catalog. It is the CMS/Catalog integration that has caused a need for more customizations to the platform and as a result increased costs to maintain, lowering our overall ROI from the solution. We are also a bit hamstrung by having to rely on our development partner to make changes that our digital agency is better suited to do for us in the CMS. It is requiring extra cost and resources as a result. If more functionality could be surfaced, it would be much better.
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Automattic
WooCommerce is best suited to customers whose website is built on the WordPress platform, and whose development team has a good understanding of plug-in implementation. If your website is not built on WordPress, but on Laravel or React (or any other non WordPress technology), then WooCommerce is not for you. WooCommerce is also great for customers who just need a simple online shopping experience. If your needs involve more complex or immersive features such as timed discounts, pick up locations, delivery reminders, or post shopping feedback surveys, know that you will need to purchase additional add-ons to make to get these features using WooCommerce set up on WordPress.
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Pros
Nop Solutions, Ltd.
  • As I came from Microsoft .Net technical experience with more than 15 years in IT industry, the nopCommerce .Net based open sourced framework is the best eCommerce framework in terms of architectural perspective - such as incorporating with Entity Framework code first approach, Domain Driven Architecture, using ASP.Net MVC, Unit Testing, ...etc.
  • When my client asked for an eCommerce portal, the whole team was struggling from designing a database to identifying the requirements. nopCommerce has everything we need. All the industrial standard eCommerce features are included. It saves hours of database design, application design and also the client's requirements are easily fit into nopCommerce's features.
  • The cost of nopCommerce- the last time we paid was a $200 one time cost for using the production site. It was ridiculously cost effective. As it is opened source, the whole community is supporting and constantly making this framework better and better.
  • I set up a web site within a week using nopCommerce to sell my own products online. It was so easy to use, deploy, and set up.
Read full review
Optimizely
  • Integration Jobs/Connections - Providing a good out-of-the-box solution to hook into ERPs and common endpoints.
  • Design and Development Partner Network to work with - If you have customizations in mind, the Optimizely partner network will give you the chance to find a suitable partner to meet your needs.
  • Good layout/flow/settings breakdown - There are a lot of "redundant" settings, but the more management access, the better.
Read full review
Automattic
  • Free base package means I can use it when I need to and not pay for it when I'm not using it
  • I can customize the e-commerce options and integrate the calendar booking
  • Payment processing is quick and easy and I can choose my provider
Read full review
Cons
Nop Solutions, Ltd.
  • More community templates would be great.
  • Some of the pricing can be a bit tricky, especially configured items... there is a likelihood of mispriced items with the current structure
Read full review
Optimizely
  • Need the ability to look at more of our user data
  • Need the ability to refresh our sandbox environment with production data in quicker, more efficient ways
  • Classic CMS is very limited in ways end users like myself can edit widget content
Read full review
Automattic
  • Because of how the Wordpress database is structured, WooCommerce isn't great for large or complex e-commerce sites.
  • More out-of-the-box options would be nice within the base software.
  • Because add-on plugins are developed by 3rd parties, sometimes you get conflicts that break things.
Read full review
Likelihood to Renew
Nop Solutions, Ltd.
No answers on this topic
Optimizely
No answers on this topic
Automattic
Despite very rare glitches, more connected to an excessive number of plugins, that affect the speed of the site, we are extremely satisfied with the platform, the ability to import and export products, even though we just export them, as we have our proprietary system for updating inventories. We love the ease of upgrading, enhancing, innovating, and the freedom we have to do whatever we want, which is a plus, when you consider Shopify can take down your whole store as they please, if they think you aren't abiding to their TOS or their ever changing set of rules.
Read full review
Usability
Nop Solutions, Ltd.
No answers on this topic
Optimizely
Quite flexible and easy to use for daily marketing user tasks, like updating page listings, promotions, and copy. More in-depth tasks like managing product attributes, rearranging product taxonomy placement, and CMS editing are not user-friendly and require a careful and detailed process to follow.
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Automattic
It is built on the Wordpress platform, so there are some quirks compared to a dedicated e-commerce product, but it is very intuitive and easy to use, especially for anyone with Wordpress experience. There are numerous great support articles and learning resources available. Significant customization can be achieved with plugins vs other eCommerce platforms, which may require more custom code and have fewer plugin options.
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Support Rating
Nop Solutions, Ltd.
I have asked numerous questions and the team treats my random questions as if they are critical to the continued success of their product. They really take each users' questions to heart and strive to solve them. I cannot commend them enough on how fast they respond to questions as well as the follow-through given to things thay may or may not even be a part of their platform.
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Optimizely
It's a mixed bag. The team has been very nice, but there has been an underlying feeling of condescension because we have complained or "caused trouble" over the inadequacy of the CMS component. Also, support for modifications or UI changes has been terribly slow. Understandably, COVID has made life hard for everyone, but there is an expectation that we complete our work immediately, but their team will "put it in queue" when we have a request or find a bug. Further, we certainly feel that we were sold a list of capabilities that we have not seen come to fruition. Finally, the change of ownership 3 times (Insite -> Epi -> Opti) over our implementation period has been both confusing and disruptive.
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Automattic
not muh support
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Implementation Rating
Nop Solutions, Ltd.
Go for a plugin based development if you would like to extend nopCommerce. This approach will make it easier for you to upgrade the software.
Read full review
Optimizely
No answers on this topic
Automattic
No answers on this topic
Alternatives Considered
Nop Solutions, Ltd.
NopCommerce offers you more flexibility where it comes to customization and scaling your application. The customization and extension is easy as well as the theme and plugin structure adds a large value to the overall system. The API's introduced by nopCommerce makes it more efficient when it comes to integrations and developing a mobile application on top of your eCommerce platform. The customer owns 100% of the source code without any extra fee.
Read full review
Optimizely
I was not very involved with this process. It has been 3 years since we made a decision and I can't even remember the name of the other companies we were considering. I was in a different role then so I was less involved with the eCommerce department. I do remember really liking the people we were working with. That played a huge role in our selection since we would be working with them for years on the site.
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Automattic
We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy of a lift for our small dev team and we didn't want to rely on Shopify or BigCommerce (though all of those products could have their merits for other projects or clients).
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Return on Investment
Nop Solutions, Ltd.
  • It has been our sole platform for developing online stores for the last 9 years and our business have been growing year to year.
  • The disadvantage of nopCommerce is that it is not as well known as other competitors, which makes it more difficult to sell.
Read full review
Optimizely
  • Automation of updates and integration with ERP has saved time and provides reliable data for the website in sync with ERP
  • Integration with external PIM has saved time and provides reliable sync with content data for the website. Changes and improvements have been slow and difficult.
Read full review
Automattic
  • Positive: low cost to start up, and allowed us to start selling right away.
  • Negative: better plug-ins have a high cost of entry. For example if you want to do subscriptions you need a paid plugin for it.
  • Positive: easily integrates with PayPal and Stripe.
Read full review
ScreenShots

nopCommerce Screenshots

Screenshot of

Optimizely Configured Commerce Screenshots

Screenshot of Catalog and Content Management for simplified purchasing.Screenshot of Customer-specific pricing for seamless re-ordering.Screenshot of Personalized promotions and recommendations for customer engagement.Screenshot of Robust targeting and segmentation to drive continuous purchasing.Screenshot of Payment gateways for seamless customer checkout.Screenshot of Embedded Product Information Management for organizing and harmonizing product data.

WooCommerce Screenshots

Screenshot of a single product and description.Screenshot of WooCommerce checkout blocks.Screenshot of WooCommerce settings.Screenshot of WooCommerce product editing.Screenshot of WooCommerce products listing.