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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ObservePoint

    Score8.4 out of 10
    N/AObservePoint’s Web Governance platform automates website scans, from the highest traffic pages and user paths to the dark corners of a company’s web presence. The software provides the ability to see what’s performing below acceptable standards, trace it back to the source, and quickly see a path to improvement.

    $598

    per month

    Screaming Frog

    Score9.2 out of 10
    N/AN/A

    $149

    per year

    Pricing
    ObservePointScreaming Frog
    Editions & Modules
    Essentials
    $599
    per month up to 4,000 page scans /month
    Professional
    $2,400
    per month up to 20,000 page scans /month
    Enterprise
    Custom ($0.0325 - $0.11 / page)
    Starting at 20,000+ page scans /month
    Paid Version
    $149.00
    per year
    Offerings
    Pricing Offerings
    ObservePointScreaming Frog
    Free Trial
    YesNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    ObservePointScreaming Frog
    Considered Both Products
    ObservePoint
    Chose ObservePoint
    The only known alternatives are http://www.hub-scan.com/ and perhaps Screaming Frog and/or Selenium based approaches which require resource to write test scripts.
    Incentivized
    Screaming Frog
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    28 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    27 Answers
    Happy with the feature set
    No answers on this topic
    96%
    Happy with the feature set
    27 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    96%
    Lived up to sales and marketing promises
    25 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    27 Answers
    Features
    ObservePointScreaming Frog
    SEO
    Comparison of SEO features of ObservePoint and Screaming Frog SEO Spider
    Feature
    ObservePoint
    -
    Ratings
    Screaming Frog SEO Spider
    6.7
    53 Ratings
    14% below category average
    Keyword analysis00 Ratings7.020 Ratings
    Backlink management00 Ratings5.023 Ratings
    SERP ranking tracking00 Ratings7.09 Ratings
    Page grader00 Ratings7.222 Ratings
    Competitive analysis00 Ratings7.927 Ratings
    Site audit / diagnostics00 Ratings8.453 Ratings
    Site recommendations00 Ratings7.924 Ratings
    Task management00 Ratings3.09 Ratings
    SEO Channels
    Comparison of SEO Channels features of ObservePoint and Screaming Frog SEO Spider
    Feature
    ObservePoint
    -
    Ratings
    Screaming Frog SEO Spider
    7.0
    37 Ratings
    8% below category average
    Local SEO00 Ratings5.017 Ratings
    Social SEO00 Ratings7.212 Ratings
    Mobile SEO00 Ratings7.923 Ratings
    Global SEO00 Ratings7.929 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of ObservePoint and Screaming Frog SEO Spider
    Feature
    ObservePoint
    -
    Ratings
    Screaming Frog SEO Spider
    6.1
    42 Ratings
    32% below category average
    Multi-domain support00 Ratings7.831 Ratings
    Integration with web analytics tools00 Ratings4.535 Ratings
    Best Alternatives
    ObservePointScreaming Frog
    Small Businesses
    No answers on this topic
    Serpstat
    Score9.9 out of 10
    Medium-sized Companies
    No answers on this topic
    Yoast
    Score8.5 out of 10
    Enterprises
    No answers on this topic
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ObservePointScreaming Frog
    Likelihood to Recommend
    8.8
    (9 ratings)
    8.6
    (55 ratings)
    Likelihood to Renew
    9.1
    (1 ratings)
    10.0
    (3 ratings)
    Usability
    9.1
    (1 ratings)
    7.7
    (5 ratings)
    Availability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (2 ratings)
    7.9
    (18 ratings)
    In-Person Training
    9.1
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.1
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (1 ratings)
    7.0
    (1 ratings)
    Configurability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    ObservePointScreaming Frog
    Likelihood to Recommend
    ObservePoint
    ObservePoint is a great tool for automating page testing and standardizing campaigns to observe accurate customer insights. You can identify customer mapping journey. They also help in data protection and insights which are very important and essential these days. They should work more on easy interface designs. Overall, it is the best.
    Read full review
    Screaming Frog
    Screaming Frog SEO Spider is well suited to auditing brand new websites, when you need a quick, holistic view of the websites technical issues. Its great for providing a top line view of a websites architecture, perhaps for a new business approach where you need to assess the scale of work to maintain a website. Its also a useful tool in situations where you might need to see whether a large scale change in the website has taken place, you can see word counts, pages and their https response codes. Screaming Frog may be less useful if you need an idea of the customer experience on a website, it doesn't really provide information that helps assess how fast a website loads, what issues might come up when trying to convert or faults with the payment process. Screaming Frog is largely a technical SEO focused tool, it also can't assess the quality of a websites, layout or the quality of the content used on the website. As mentioned, its niche, but very useful within that niche.
    Read full review
    Pros
    ObservePoint
    • The UI for ObservePoint is intuitive and robust. This makes training new engineers and using the product easy and productive.
    • All Audit exports are formatted as tab delimited text files making the data easy to analyze and manipulate in a Spreadsheet or database.
    • The list of tag vendors that are discoverable is comprehensive making it easy to interrogate most any tagging implementation.
    • Standard reporting within the UI is robust and easy to consume.
    Read full review
    Screaming Frog
    • Crawling client sites of up to thousands of pages. Gives you almost every tool that you need to do a proper SEO audit.
    • Custom extractions using CSSpath, Xpath, or Regex. I'm not even a techy, but their support section here is a huge help with the provided examples.
    • Customer service and support - Dan is ALWAYS very prompt to respond with helpful answers on Twitter if needed.
    Incentivized
    Read full review
    Cons
    ObservePoint
    • Page details, although interesting, are not very useful as the data is too granular and not possible to integrate with other analytics data for insights.
    • Some of the custom tagging may be a little complicated, so sometimes we need an engineer or an ObservePoint tech to help us out.
    Incentivized
    Read full review
    Screaming Frog
    • Requires Java. This isn't a huge deal as many computers already have it installed, but it's yet another 3rd party component.
    • The free version has a crawl limit of 500 pages per site. This is fine for smaller sites, but if you're running a big e-commerce site then you'll need to pay for Pro version.
    • The user interface isn't very pretty. This is an analytics tool so it doesn't really have to be, but it might be helpful for improving the overall user experience.
    Incentivized
    Read full review
    Likelihood to Renew
    ObservePoint
    ObservePoint has a robust solution that is well supported and is continually innovating to meet new business and technology needs.
    Read full review
    Screaming Frog
    The tool has become integrated into our teams daily workings and I have yet to find a tool other than scremaing frog to replicate all of our use cases for it. It's a great tool and we're sticking with it
    Incentivized
    Read full review
    Usability
    ObservePoint
    It's easy to navigate and learn. The reporting and output are intuitive and robust features for finding and identifying actionable insight.
    Read full review
    Screaming Frog
    The main problem of Screaming Frog SEO Spider is it being an offline software which limits itself to a single pc and that creates problem when multi user agents want to get involved or even work on it, it’s a difficult task to collaborate on it and do research for keywords at one place
    Incentivized
    Read full review
    Reliability and Availability
    ObservePoint
    I've only experienced one system availability issue in the 3 years we've been using it.
    Read full review
    Screaming Frog
    No answers on this topic
    Performance
    ObservePoint
    Sometimes it can get a bit slow when auditing particularly huge sites but recent upgrades in infrastructure have done a lot to mitigate this behavior.
    Read full review
    Screaming Frog
    No answers on this topic
    Support Rating
    ObservePoint
    Support is very strong indeed and has been consistent over the last 4 years. They are also friendly and tag nerds like me!
    Read full review
    Screaming Frog
    Screaming Frog is a relatively primitive system, and doesn't need to be supported by devs or other software. Screaming Frog does interface directly with some programs that are most needed (Google Analytics, Search Console, Page Speed Insights), so that's convenient. It isn't widely supported by other programs, but it also doesn't need to be.
    Incentivized
    Read full review
    In-Person Training
    ObservePoint
    Instructor was knowledgeable and delivered the content well.
    Read full review
    Screaming Frog
    No answers on this topic
    Online Training
    ObservePoint
    It's easy to find the information you need when you need it and it is easy to consume.
    Read full review
    Screaming Frog
    No answers on this topic
    Implementation Rating
    ObservePoint
    Start with small audits until you have determined what you might want to filter out.
    Read full review
    Screaming Frog
    If the software was a little easier to use for beginners, there really wouldn't be an issue
    Incentivized
    Read full review
    Alternatives Considered
    ObservePoint
    I have not used any other product other than ObservePoint for my requirements. there are a number of features for which it has proved helpful. Technology Governance ensures our data collection tools and processes are executing as planned, so our organization can make better decisions based on better data and so on
    Incentivized
    Read full review
    Screaming Frog
    Screaming Frog SEO Spider is probably the best non-client facing SEO audit tool in terms of technical SEO. There are other tools on the market that do a more complete job of keyword tracking, competitive analysis, and backlink profiles...however, for analyzing the technical SEO health of any website, Screaming Frog is the best
    Incentivized
    Read full review
    Scalability
    ObservePoint
    I have not reached an unreasonable product limitation as of yet.
    Read full review
    Screaming Frog
    No answers on this topic
    Return on Investment
    ObservePoint
    • ObservePoint has helped us quickly (within minutes) catch when a process or pathing on the website breaks, which allows us to fix it quickly. Whether technical/dev or analytics issues, without ObservePoint, they could have been undetected for weeks.
    Incentivized
    Read full review
    Screaming Frog
    • Increased employee efficiency - We spend many less hours tracking down and reporting simple meta tags.
    • Better Client Servicing - We are able to ensure we have a total look at a client's site before we recommend anything.
    • True Pricing Structure - We are able to more accurately predict how much help a client may need based on factors such as size of site, number of redirects, proper use of meta tags, etc.
    Incentivized
    Read full review
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