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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ObservePoint

    Score8.4 out of 10
    N/AObservePoint is a web governance and automated auditing platform for digital analytics, privacy, accessibility, and marketing operations teams. It scans websites, landing pages, staging environments, and configured user journeys to identify analytics implementation errors, privacy risks, accessibility issues, broken links, and other website defects.

    $598

    per month

    Siteimprove

    Score9.1 out of 10
    N/AThe Siteimprove platform offers tools used to create digital experiences optimized for quality, accessibility, analytics, and SEO. Sitemprove offers content insights and recommendations in a prioritized list to improve the impact of changes. It is available through three solution packages (Inclusivity, Content Experience, and Marketing Performance).N/A
    Pricing
    ObservePointSiteimprove
    Editions & Modules
    Essentials
    $599
    per month up to 4,000 page scans /month
    Professional
    $2,400
    per month up to 20,000 page scans /month
    Enterprise
    Custom ($0.0325 - $0.11 / page)
    Starting at 20,000+ page scans /month
    No answers on this topic
    Offerings
    Pricing Offerings
    ObservePointSiteimprove
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    ObservePointSiteimprove
    Considered Both Products
    ObservePoint
    No answer on this topic
    Siteimprove
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    17 Answers
    Delivers good value for the price
    No answers on this topic
    88%
    Delivers good value for the price
    14 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    17 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    13 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    14 Answers
    Features
    ObservePointSiteimprove
    Web Analytics
    Comparison of Web Analytics features of ObservePoint and Siteimprove
    Feature
    ObservePoint
    -
    Ratings
    Siteimprove
    7.5
    3 Ratings
    8% below category average
    Lead Conversion Tracking00 Ratings10.01 Ratings
    Bounce Rate Measurement00 Ratings7.01 Ratings
    Device and Browser Reporting00 Ratings5.01 Ratings
    Pageview Tracking00 Ratings7.22 Ratings
    Event Tracking00 Ratings8.01 Ratings
    Reporting in real-time00 Ratings7.82 Ratings
    Referral Source Tracking00 Ratings7.82 Ratings
    Customizable Dashboards00 Ratings7.43 Ratings
    Best Alternatives
    ObservePointSiteimprove
    Small Businesses
    No answers on this topic
    Matomo Analytics
    Score9 out of 10
    Medium-sized Companies
    No answers on this topic
    Lead Forensics
    Score8.9 out of 10
    Enterprises
    SAP Data Services
    Score7.8 out of 10
    Chartbeat
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ObservePointSiteimprove
    Likelihood to Recommend
    8.8
    (9 ratings)
    9.1
    (19 ratings)
    Likelihood to Renew
    9.1
    (1 ratings)
    -
    (0 ratings)
    Usability
    9.1
    (1 ratings)
    8.5
    (4 ratings)
    Availability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (2 ratings)
    9.3
    (5 ratings)
    In-Person Training
    9.1
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.1
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (1 ratings)
    -
    (0 ratings)
    Configurability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    ObservePointSiteimprove
    Likelihood to Recommend
    ObservePoint
    ObservePoint is a great tool for automating page testing and standardizing campaigns to observe accurate customer insights. You can identify customer mapping journey. They also help in data protection and insights which are very important and essential these days. They should work more on easy interface designs. Overall, it is the best.
    Read full review
    Siteimprove
    Siteimprove works well for managing the health and performance of your customer-facing sites in terms of performance, digital experience, and accessibility. It also helps to define policies to proactively avoid experience breaks or issues for customers before they occur. It can improve by providing more options to configure policies for large sites with thousands of pages.
    Incentivized
    Read full review
    Pros
    ObservePoint
    • The UI for ObservePoint is intuitive and robust. This makes training new engineers and using the product easy and productive.
    • All Audit exports are formatted as tab delimited text files making the data easy to analyze and manipulate in a Spreadsheet or database.
    • The list of tag vendors that are discoverable is comprehensive making it easy to interrogate most any tagging implementation.
    • Standard reporting within the UI is robust and easy to consume.
    Read full review
    Siteimprove
    • User-friendly customisable dashboards, easy to make a dashboard from a template, or create your own, and add in whichever 'widgets' are relevant for what you are looking at
    • Flagging words to review, allowing users to check and confirm if the word is 'accepted' or is a misspelling
    Incentivized
    Read full review
    Cons
    ObservePoint
    • Page details, although interesting, are not very useful as the data is too granular and not possible to integrate with other analytics data for insights.
    • Some of the custom tagging may be a little complicated, so sometimes we need an engineer or an ObservePoint tech to help us out.
    Incentivized
    Read full review
    Siteimprove
    • I don't like that there are different navigation paths to go from point A to point B. When I want to navigate to a specific place, I have more than one way to get there, which means I have to make a decision about how I want to there and I'd rather the designer make that design based on what would be most efficient for me.
    Read full review
    Likelihood to Renew
    ObservePoint
    ObservePoint has a robust solution that is well supported and is continually innovating to meet new business and technology needs.
    Read full review
    Siteimprove
    No answers on this topic
    Usability
    ObservePoint
    It's easy to navigate and learn. The reporting and output are intuitive and robust features for finding and identifying actionable insight.
    Read full review
    Siteimprove
    Tool has undergone numerous changes, both to function and UX/CX. Makes it less than user friendly at times. But on the other hand, that does indicate a willingness to improve the product in a continual manner - which they've done nearly year after year - but it's always a case of who moved my cheese with each new iteration.
    Read full review
    Reliability and Availability
    ObservePoint
    I've only experienced one system availability issue in the 3 years we've been using it.
    Read full review
    Siteimprove
    No answers on this topic
    Performance
    ObservePoint
    Sometimes it can get a bit slow when auditing particularly huge sites but recent upgrades in infrastructure have done a lot to mitigate this behavior.
    Read full review
    Siteimprove
    No answers on this topic
    Support Rating
    ObservePoint
    Support is very strong indeed and has been consistent over the last 4 years. They are also friendly and tag nerds like me!
    Read full review
    Siteimprove
    I've used support often and it has been responsive, thorough and considerate of our needs. I can get a tech right away, they understand the issue, and work with us to resolve it. Often the problem is with the site we are trying to scan, sometimes it is with their product. I appreciate that they go beyond support into continually helping us implement SiteImprove in more places with 3rd party integration.
    Read full review
    In-Person Training
    ObservePoint
    Instructor was knowledgeable and delivered the content well.
    Read full review
    Siteimprove
    No answers on this topic
    Online Training
    ObservePoint
    It's easy to find the information you need when you need it and it is easy to consume.
    Read full review
    Siteimprove
    No answers on this topic
    Implementation Rating
    ObservePoint
    Start with small audits until you have determined what you might want to filter out.
    Read full review
    Siteimprove
    No answers on this topic
    Alternatives Considered
    ObservePoint
    I have not used any other product other than ObservePoint for my requirements. there are a number of features for which it has proved helpful. Technology Governance ensures our data collection tools and processes are executing as planned, so our organization can make better decisions based on better data and so on
    Incentivized
    Read full review
    Siteimprove
    We have used or tested other tools that get installed on a computer or that are hosted online, but none of them offer the features that come with Siteimprove. TotalValidator Pro will check your site for accessibility issues, but it is a manual check and there is no historical reporting. I can;t remember the names of the other online solutions, but even if they offered similar features as Siteimprove, they were all very expensive .
    Incentivized
    Read full review
    Scalability
    ObservePoint
    I have not reached an unreasonable product limitation as of yet.
    Read full review
    Siteimprove
    No answers on this topic
    Return on Investment
    ObservePoint
    • ObservePoint has helped us quickly (within minutes) catch when a process or pathing on the website breaks, which allows us to fix it quickly. Whether technical/dev or analytics issues, without ObservePoint, they could have been undetected for weeks.
    Incentivized
    Read full review
    Siteimprove
    • Siteimprove has helped bring our accessibility scores up from middling to near-perfect.
    • Siteimprove has helped reduce our broken links, style violations and misspellings.
    • Siteimprove's heatmaps have helped us make the case for enforcing best practices on the website among key stakeholders.
    Incentivized
    Read full review
    ScreenShots