Omada Identity Suite vs. VerticalResponse

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Omada Identity Suite
Score 9.0 out of 10
N/A
Omada Identity Suite is the eponymous flagship toolset for identity and access management (IAM) from the relatively established Danish software company for access governance and compliance on the enterprise level.N/A
VerticalResponse
Score 10.0 out of 10
N/A
VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.
$9
per month
Pricing
Omada Identity SuiteVerticalResponse
Editions & Modules
No answers on this topic
Basic
$11.00
per month
Pro
$16.00
per month
Pro Plus
$196.00
per month
Offerings
Pricing Offerings
Omada Identity SuiteVerticalResponse
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Omada Identity SuiteVerticalResponse
Features
Omada Identity SuiteVerticalResponse
Identity Management
Comparison of Identity Management features of Product A and Product B
Omada Identity Suite
8.7
1 Ratings
6% above category average
VerticalResponse
-
Ratings
ID-Management Access Control9.01 Ratings00 Ratings
ID Management Single-Sign On (SSO)10.01 Ratings00 Ratings
Multi-Factor Authentication10.01 Ratings00 Ratings
Password Management9.01 Ratings00 Ratings
Account Provisioning and De-provisioning9.01 Ratings00 Ratings
ID Management Workflow Automation6.01 Ratings00 Ratings
ID Risk Management8.01 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Omada Identity Suite
-
Ratings
VerticalResponse
9.9
8 Ratings
22% above category average
WYSIWYG email editor00 Ratings10.07 Ratings
Dynamic content00 Ratings10.05 Ratings
Ability to test dynamic content00 Ratings10.04 Ratings
Landing pages00 Ratings10.04 Ratings
A/B testing00 Ratings10.05 Ratings
Mobile optimization00 Ratings10.05 Ratings
Email deliverability reporting00 Ratings10.08 Ratings
List management00 Ratings10.08 Ratings
Triggered drip sequences00 Ratings9.02 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Omada Identity Suite
-
Ratings
VerticalResponse
10.0
9 Ratings
27% above category average
Dashboards00 Ratings10.09 Ratings
Standard reports00 Ratings10.09 Ratings
Custom reports00 Ratings10.06 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Omada Identity Suite
-
Ratings
VerticalResponse
10.0
1 Ratings
23% above category average
URL Validation00 Ratings10.01 Ratings
Link Tracking00 Ratings10.01 Ratings
Image Validation00 Ratings10.01 Ratings
Inbox Display00 Ratings10.01 Ratings
Email Accessibility Tools00 Ratings10.01 Ratings
Spelling and Grammar Check00 Ratings10.01 Ratings
Spam Testing00 Ratings10.01 Ratings
Email Previews00 Ratings10.01 Ratings
Best Alternatives
Omada Identity SuiteVerticalResponse
Small Businesses
Dashlane Password Manager
Dashlane Password Manager
Score 9.0 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
OneLogin by One Identity
OneLogin by One Identity
Score 9.6 out of 10
Emma by Marigold
Emma by Marigold
Score 9.3 out of 10
Enterprises
OneLogin by One Identity
OneLogin by One Identity
Score 9.6 out of 10
Emma by Marigold
Emma by Marigold
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Omada Identity SuiteVerticalResponse
Likelihood to Recommend
9.0
(1 ratings)
10.0
(28 ratings)
Likelihood to Renew
-
(0 ratings)
8.6
(19 ratings)
Usability
9.0
(1 ratings)
9.0
(5 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
8.0
(4 ratings)
Online Training
-
(0 ratings)
9.0
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(4 ratings)
User Testimonials
Omada Identity SuiteVerticalResponse
Likelihood to Recommend
Omada
Omada is with very good and user-friendly interface.
There are various access management best practices available and recommended to
choose and configure easily.
The system works smoothly and is very reliable.
The Omada product team is frequently enhancing it and listens to customer
feedback.
There are out of the box integration capabilities with the most popular systems
on the market
Read full review
VerticalResponse
For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
Read full review
Pros
Omada
  • Omada has very reliable integration capabilities with wide range of system.
  • Omada's application performance is stable and without any problems since its implementation back in 2022.
  • Omada's UI is very intuitive for onboarding new application or policy group.
Read full review
VerticalResponse
  • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
  • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
  • The dashboard is functional and easy to find when you need with a quick search.
Read full review
Cons
Omada
  • In Omada there is no convenient way to track or monitor the progress and status of authorization requests that are raised by other users or even for mine.
  • There is no way to extend the validity of multiple Contractor/External user accounts by line manager and have to extend them one by one.
  • Without custom development there is no way to create parallel access approval workflows.
Read full review
VerticalResponse
  • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
  • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
Read full review
Likelihood to Renew
Omada
No answers on this topic
VerticalResponse
Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
Read full review
Usability
Omada
Omada is with very good and user-friendly interface.
There are various access management best practices available and recommended to
choose and configure easily.
The system works smoothly and is very reliable.
The Omada product team is frequently enhancing it and listens to customer
feedback.
There are out of the box integration capabilities with the most popular systems
on the market
Read full review
VerticalResponse
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
Read full review
Reliability and Availability
Omada
No answers on this topic
VerticalResponse
Never had an issue with uptime
Read full review
Performance
Omada
No answers on this topic
VerticalResponse
No issues
Read full review
Support Rating
Omada
No answers on this topic
VerticalResponse
At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
Read full review
Online Training
Omada
No answers on this topic
VerticalResponse
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
Read full review
Implementation Rating
Omada
No answers on this topic
VerticalResponse
Salesforce integration never worked right. We had to abandon.
Read full review
Alternatives Considered
Omada
Omada is
providing the desired functionalities that meet our needs as a standard
features. The only custom development that we have identified that is going to
be needed is related to a very specific process that would require development
with any other solution that we might go for.
The product appears to be highly configurable and is more than we
expected from such product. Standard
functionality to maintain Business roles from the user interface and
also to
do a mass changes to business roles via CSV uploads.Integration
with SAP GRC for SOD compliance.
Read full review
VerticalResponse
In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
Read full review
Return on Investment
Omada
  • Omada has allowed introduction of self-service access requests by end-users.
  • Since we moved from SAP IDM to Omada, we were able to onboard all local and global applications to Omada.
  • The intuitive administration of Omada features allowed us to reduce the technical external consultants involvement.
Read full review
VerticalResponse
  • We were able to blast out promotions our company was having to customers which created an increase in business.
  • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
  • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
Read full review
ScreenShots