What users are saying about
8 Ratings
11 Ratings
8 Ratings
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Score 8.1 out of 100
11 Ratings
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Score 9 out of 100

Likelihood to Recommend

Omnisend

It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.
Lisa Korston | TrustRadius Reviewer

Spokal

For current Wordpress users Spokal is outstanding and highly recommended. For clients who don't already have a Wordpress blog it's a bit tricky as I need to first sell the benefits of using Wordpress in order to get them on board, but in all honestly I would recommend Wordpress anyway, it just slows the process down having to design and install Wordpress before we can get started.
Matt Wilson | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Omnisend
8.5
Spokal
9.2
WYSIWYG email editor
Omnisend
6.1
Spokal
9.0
Dynamic content
Omnisend
8.0
Spokal
10.0
Ability to test dynamic content
Omnisend
8.0
Spokal
8.0
Landing pages
Omnisend
10.0
Spokal
10.0
A/B testing
Omnisend
8.0
Spokal
9.0
Mobile optimization
Omnisend
10.0
Spokal
10.0
Email deliverability reporting
Omnisend
8.0
Spokal
8.0
List management
Omnisend
10.0
Spokal
9.0
Triggered drip sequences
Omnisend
8.8
Spokal
10.0

Reporting & Analytics

Omnisend
9.2
Spokal
9.3
Dashboards
Omnisend
9.4
Spokal
10.0
Standard reports
Omnisend
9.0
Spokal
10.0
Custom reports
Omnisend
Spokal
8.0

Lead Management

Omnisend
Spokal
9.5
Lead nurturing
Omnisend
Spokal
10.0
Lead scoring and grading
Omnisend
Spokal
10.0
Data quality management
Omnisend
Spokal
10.0
Automated sales alerts and tasks
Omnisend
Spokal
8.0

Campaign Management

Omnisend
Spokal
9.0
Calendaring
Omnisend
Spokal
10.0
Event/webinar marketing
Omnisend
Spokal
8.0

Social Media Marketing

Omnisend
Spokal
9.0
Social sharing and campaigns
Omnisend
Spokal
9.0
Social profile integration
Omnisend
Spokal
9.0

Platform & Infrastructure

Omnisend
Spokal
9.3
API
Omnisend
Spokal
9.0
Role-based workflow & approvals
Omnisend
Spokal
10.0
Customizability
Omnisend
Spokal
10.0
Integration with Salesforce.com
Omnisend
Spokal
9.0
Integration with Microsoft Dynamics CRM
Omnisend
Spokal
10.0
Integration with SugarCRM
Omnisend
Spokal
8.0

Pros

Omnisend

  • Omnisend permits 2000 emails sent per day with the free plan once linked to your website.
  • Omnisend permits unlimited contacts with free plan when most other providers have a limit unless you opt for a paid subscription.
Anonymous | TrustRadius Reviewer

Spokal

  • Content calendar - the ability to visually see blog posts in draft and scheduled to publish over the coming weeks and months was a key benefit. Tracking this in spreadsheets is too hard. we can even post blogs as topic idea, pre draft, draft and final and schedule in advance so we can visualise the messages we want to communicate. Creation of tweets and Linkedin posts is done for you automatically. Simply drag the blog post to the time slot, day, week or month. This is a lot quicker than Hootsuite
  • Additional tweets can be composed and also dragged to the calendar, plus the feedly link allows curation of tweet content. This just scales up our creation and curation process.
  • Easy simple overview dashboard - showing key website stats, new visitors, new twitter followers. New blog posts. Social enagement per blog post, linkedin shares etc. simple lead scoring based on pages visited etc. Simple realtime SEO analysis on the blog post builder
  • twitter builder. very simple autopilot of increasing your twitter following using key words (it easy has a simple key word tool) to find relevant people to 'like' and hence follow
  • Dynamic, responsive team. I have asked a few questions about futures and always received a prompt helpful reply. Chris and his team are clearly commited to developing a great product.
  • Once linked to your wordpress site I really like the fact I can log into a dashboard on the web and on my ipad and manage my content delivery and monitor visititors and interaction. I use and know hubspot and the biggest issue for me is the learning curve. Anyone can learn and use Spokal. It provides and integrates a number of tools I currently use today at a far lower cost. It does need to integrate into a third party email provider but frankly the integration is simple. A lot of effort has gone into the design for non techies
Rik Williams | TrustRadius Reviewer

Cons

Omnisend

  • Initial setup wasn't firing right, support issue was handled pretty quickly and easily.
  • It does not go back and put previous orders/customers into the automation. It will only work with go-forward customers from the time you install the product. (At least that's what the outcome of our support inquiry told us...).
  • Would like to see more sample templates and campaigns.
Anonymous | TrustRadius Reviewer

Spokal

  • I personally would love to see more direct integrations into CRM and more powerful Marketing Automation tools, but the current Zapier integration is a general approach and works in most cases very well.
Dennis Zimmer | TrustRadius Reviewer

Likelihood to Renew

Omnisend

No score
No answers yet
No answers on this topic

Spokal

Spokal 9.3
Based on 6 answers
Spokal delivers everything I need to serve my clients in one place. It's so easy to use and their customer service is always available and responsive, there's no need for me to look elsewhere.
Matt Wilson | TrustRadius Reviewer

Usability

Omnisend

No score
No answers yet
No answers on this topic

Spokal

Spokal 8.2
Based on 1 answer
Spokal takes away some of the complexity and noise that Wordpress has. Offering a separate login and dashboard to allow a user to create blog posts, check on backlinks, see ranking keywords, social engagement and tracks visitors/ contacts. Spokal provides a lot of functionality that would typically require the purchase of several products e.g. Hootsuite, SEO Moz, SEO pressor, Hubspot. What I really like is the content calendar. I simply drag and drop of my blog posts into my calendar to post to twitter, linkedin and facebook. This is an easy way to repost evergreen content and build my following on twitter. The twitter builder is constantly looking for relevant profiles and conversations based on my defined criteria. The tool automatically likes the twitter user which drives traffic to my sight and actually helps me find followers and potential influencers. This product is ideal for people new to internet marketing or small business owners who don't want to be overwhelmed by the effort to learn, manage and run several tools or wordpress plugins. I have been with Spokal since the start and I continue to be impressed by the support and raft of new functionality being added.
Rik Williams | TrustRadius Reviewer

Support Rating

Omnisend

No score
No answers yet
No answers on this topic

Spokal

Spokal 9.3
Based on 3 answers
They worked with Bluehost to make sure our blog connected properly. This was done without anyone from Strategic Revolution asking for this help.
Michael Dutcher | TrustRadius Reviewer

Alternatives Considered

Omnisend

At first I went through the standard choice, which is MailChimp. It's a nice-looking program and everything, but I wouldn't say they're user-friendly. It's quite techy and when you have an ecommerce store you really just want to get the results. It's a lot of work to create one simple newsletter and their customer support is pretty much non-existent. As for Klaviyo, they're pretty expensive. We just couldn't justify paying that much for results that were pretty much similar to MailChimp--in that it wasn't really impressive. Omnisend really was a breath of fresh air and their support must not sleep at all cause they answer all my smart and stupid questions within like 15 minutes. Every single time
Lisa Korston | TrustRadius Reviewer

Spokal

I haven't really tried other products at this point. I would say I tried to cobble together a bunch of options to make the right inbound marketing "tool suite". Nothing quite worked well enough. Again, Spokal serves as a very cost-effective option. Particularly relative to Hubspot.
Alan Horsager | TrustRadius Reviewer

Return on Investment

Omnisend

  • Omnisend has assisted with getting the word out
  • Great structure on templates making the company look very professional.
Anonymous | TrustRadius Reviewer

Spokal

  • It's still early for us, but we can definitively say that we've cut our content creation / curation time down by about 40% while INCREASING the volume of quality relevant content that our audience expects.
Chris Purser | TrustRadius Reviewer

Screenshots

Pricing Details

Omnisend

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Required
$16*

* Month

Omnisend Editions & Modules

Edition
Free plan$0
Standard plan$16
Pro plan$99
Enterprise planCustom pricing
    Additional Pricing Details

    Spokal

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Spokal Editions & Modules

    Edition
    Starter$491
    Essentials$992
    Team$1693
    1. per month (1 user)
    2. per month (3 users)
    3. per month (5 users)
    Additional Pricing Details

    Rating Summary

    Add comparison