Onclusive Social (formerly Digimind) is a social listening tool that enables brands around the world to understand their online presence and competitive standing, and use these insights to inform marketing, communications and audience engagement strategies.
$499
per month
Owler
Score9.7 out of 10
N/A
Owler is a sales intelligence app developed by the company of the same name San Mateo and acquired by Meltwater June 2021, providing competitive insights, company information, and other sales relevant information.
If you work in strategic marketing, business intelligence or competitive intelligence then Digimind can shave hours of time off your daily monitoring routine. You no longer have to manually trawl the web looking for news and no longer miss any important developments thanks to Digiminds ability to monitor sites up to 4 times a day. However it is important to understand that you can only get out of Digimind what you put in, so there is some initial effort involved in order to build up sources for the tool to monitor and setup your own folder structure to save information.
This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service. The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered) While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point. A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.
Digimind Social is a great and unique platform for constant monitoring of social networks.
Its interface is user-friendly and straightforward, it has features that help us collect information of our interest.
We can monitor trends in real time.
It facilitates interaction with the audience and allows us to measure the impact of our management in the different social networks we manage in the organization.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
At this time, it’s hard to find any area of improvement for Digimind Social, especially after having used other tools, which are clunky and require more manual work to zero in on the information you need. The sentiment analysis is a tricky task for any tool and while Digimind Social is better at it than others, we hope they continue to hone its capabilities and are able to analyze a larger volume of data.
The information provided is useful but at times the variation with other websites and tools is substantial which makes it difficult to rely solely on owler
Information only about bigger companies is available not for smaller and research on smaller ones are important as there are not many tools that do that
There are few companies that appear as defunct or do not exist but in the actual market there is a lot going on with them and being in market intelligence industry owler needs to capture that
It would be great if they provide revenue or growth of the in the past three years or so. As it would save our time and efforts to some extent
They need to maintain the database in aperiodic manner with precise information
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I have seen many different tools. As mentioned earlier the tool has a very nice dashboard and the sentiment analysis from Digimind is better than other tools that I have tried in the past.
I think it's well designed but always room for improvement. Maybe more customization in layout or information presented. Maybe even a layout that allows comparison and ranking of companies in a similar industry or vertical, or company size, and geography
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug. I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
I believe Lead411 and Owler go hand in hand, rather than one over the other. I believe Lead411's contact generation is far stronger based on the cost, but Owler allows you to broaden your horizon for prospecting whereas Lead411 is more of a user-driven search rather than an platform-driven search.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
As a business school professor teaching both MBAs and executives, I regularly use Digimind to demonstrate the power of social listening in various programs I teach. Digimind Social proved to be a solid, user-friendly tool that effectively show users the value of social media listening for various short-term (e.g., responding to angry customers) to long-term goals (e.g., managing online reputation, competitive analysis).
The personalisation of emails has definitely helped us to earn a higher reply rate, with the knock-on that this will be helping with future deals.
Keeps us very relevant in our conversations with contacts. They are often impressed by the research and knowledge we have on their company and how we have aligned ourselves to help. Again, small differences at the start of calls but this will be helping with the number of opportunities created.
Reduces SDR prospecting time. Quick and easy to get updates allowing them to process a great number of accounts on a daily basis.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
