Ontraport vs. Pipeline CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ontraport
Score 8.8 out of 10
N/A
ONTRAPORT offers customer relations management services that help with content management (creating and hosting webpages), lead tracking, traditional marketing approaches (e-mail, SMS, social media, direct mail), managing online payments, and workflow automation.
$29
per month
Pipeline CRM
Score 8.5 out of 10
N/A
Founded in 2006, Pipeline CRM (formerly PipelineDeals) is a CRM for small and midsize businesses, empowering sales teams across a breadth of industries to build game changing relationships. Pipeline is built around a customizable user experience, sales focused features, and customer support and service. The vendor, headquartered in Seattle, boasts 18,000 users in 60 countries who use Pipeline to gain visibility into their sales, accelerate opportunities, and close more deals.
$29
per month
Pricing
OntraportPipeline CRM
Editions & Modules
No answers on this topic
Start
$300
per year per user
Develop
$396
per year per user
Develop
$588
per year per user
Offerings
Pricing Offerings
OntraportPipeline CRM
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsOntraport offers a variety of plans to choose from based on the features needed. Pricing adjusts with the number of contacts in the database and users in the account. Monthly or annual plans are available, and all plans start with a 14-day free trial. Ontraport offers a Done-With-You Setup and Training Package for getting set up in the account quickly. Users can also access a free video library with step-by-step instructions on getting started and using every feature of the platform.
More Pricing Information
Community Pulse
OntraportPipeline CRM
Top Pros
Top Cons
Features
OntraportPipeline CRM
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Ontraport
9.0
17 Ratings
15% above category average
Pipeline CRM
-
Ratings
WYSIWYG email editor8.216 Ratings00 Ratings
Dynamic content10.014 Ratings00 Ratings
Ability to test dynamic content8.37 Ratings00 Ratings
Landing pages10.016 Ratings00 Ratings
A/B testing9.912 Ratings00 Ratings
Mobile optimization8.410 Ratings00 Ratings
Email deliverability reporting6.016 Ratings00 Ratings
List management10.016 Ratings00 Ratings
Triggered drip sequences9.813 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Ontraport
5.5
17 Ratings
34% below category average
Pipeline CRM
-
Ratings
Lead nurturing automation7.115 Ratings00 Ratings
Lead scoring and grading2.413 Ratings00 Ratings
Data quality management2.614 Ratings00 Ratings
Automated sales alerts and tasks10.016 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Ontraport
7.7
8 Ratings
1% above category average
Pipeline CRM
-
Ratings
Calendaring6.25 Ratings00 Ratings
Event/webinar marketing9.38 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Ontraport
7.1
4 Ratings
6% below category average
Pipeline CRM
-
Ratings
Social sharing and campaigns7.13 Ratings00 Ratings
Social profile integration7.24 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Ontraport
9.3
16 Ratings
22% above category average
Pipeline CRM
-
Ratings
Dashboards10.015 Ratings00 Ratings
Standard reports8.012 Ratings00 Ratings
Custom reports10.010 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Ontraport
7.3
15 Ratings
4% below category average
Pipeline CRM
-
Ratings
API3.011 Ratings00 Ratings
Role-based workflow & approvals9.09 Ratings00 Ratings
Customizability10.013 Ratings00 Ratings
Integration with Salesforce.com7.31 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.31 Ratings00 Ratings
Integration with SugarCRM7.31 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Ontraport
-
Ratings
Pipeline CRM
6.9
5 Ratings
11% below category average
Customer data management / contact management00 Ratings8.05 Ratings
Workflow management00 Ratings8.05 Ratings
Territory management00 Ratings7.04 Ratings
Opportunity management00 Ratings8.05 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings4.05 Ratings
Contract management00 Ratings5.05 Ratings
Quote & order management00 Ratings6.03 Ratings
Interaction tracking00 Ratings9.05 Ratings
Channel / partner relationship management00 Ratings7.04 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Ontraport
-
Ratings
Pipeline CRM
7.8
3 Ratings
4% above category average
Case management00 Ratings7.03 Ratings
Call center management00 Ratings8.21 Ratings
Help desk management00 Ratings8.21 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Ontraport
-
Ratings
Pipeline CRM
5.0
4 Ratings
41% below category average
Lead management00 Ratings8.04 Ratings
Email marketing00 Ratings2.02 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Ontraport
-
Ratings
Pipeline CRM
4.5
5 Ratings
51% below category average
Task management00 Ratings3.04 Ratings
Billing and invoicing management00 Ratings5.53 Ratings
Reporting00 Ratings5.03 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Ontraport
-
Ratings
Pipeline CRM
6.7
5 Ratings
13% below category average
Forecasting00 Ratings8.03 Ratings
Pipeline visualization00 Ratings5.05 Ratings
Customizable reports00 Ratings7.05 Ratings
Customization
Comparison of Customization features of Product A and Product B
Ontraport
-
Ratings
Pipeline CRM
9.5
5 Ratings
23% above category average
Custom fields00 Ratings10.05 Ratings
Custom objects00 Ratings10.05 Ratings
Scripting environment00 Ratings8.21 Ratings
API for custom integration00 Ratings10.05 Ratings
Security
Comparison of Security features of Product A and Product B
Ontraport
-
Ratings
Pipeline CRM
6.0
3 Ratings
32% below category average
Single sign-on capability00 Ratings6.02 Ratings
Role-based user permissions00 Ratings6.02 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Ontraport
-
Ratings
Pipeline CRM
8.1
2 Ratings
11% above category average
Social data00 Ratings8.12 Ratings
Social engagement00 Ratings8.21 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Ontraport
-
Ratings
Pipeline CRM
4.6
3 Ratings
43% below category average
Marketing automation00 Ratings2.03 Ratings
Compensation management00 Ratings7.31 Ratings
Platform
Comparison of Platform features of Product A and Product B
Ontraport
-
Ratings
Pipeline CRM
8.0
5 Ratings
6% above category average
Mobile access00 Ratings8.05 Ratings
Best Alternatives
OntraportPipeline CRM
Small Businesses
Vbout
Vbout
Score 9.6 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Creatio
Creatio
Score 9.2 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Creatio
Creatio
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
OntraportPipeline CRM
Likelihood to Recommend
10.0
(20 ratings)
7.0
(6 ratings)
Likelihood to Renew
9.1
(8 ratings)
7.0
(1 ratings)
Usability
7.8
(3 ratings)
9.0
(1 ratings)
Performance
7.7
(4 ratings)
-
(0 ratings)
Support Rating
9.0
(3 ratings)
8.0
(1 ratings)
In-Person Training
9.1
(1 ratings)
-
(0 ratings)
Implementation Rating
9.1
(2 ratings)
-
(0 ratings)
Product Scalability
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
OntraportPipeline CRM
Likelihood to Recommend
Ontraport
Here are some cases where Ontraport is well suited : - When writing emails, you can easily access to preview, manage the changes and go back to what you did before - When using automations, if there's an error, you can go back to a previous version of it. There are also some super tools that allows to see where a clients is on an automation without having to go through the all automation. It is less appropriate when you are several colleague that are addressing an issue on an email/automation as it doesn't allows you to be multiple person on the item.
Read full review
PipelineDeals
If you have a small business where you are trying to keep things simple, then PipelineDeals is a perfect fit. Once you get to where you are wanting to tie your marketing efforts and create marketing campaigns that are tied to leads, it starts to miss the mark
Read full review
Pros
Ontraport
  • Dashboards for our daily stats.
  • The email follows up and broadcasts are simple and easy.
  • Sales and marketing can now see the impact they have working together. Nobody can point finger anymore.
  • They have the best customer support. I can't tell you how many times they have walked me through the problems that I created.
  • Amazing email inboxing.
Read full review
PipelineDeals
  • Flexibility: It provides the flexibility to set it up how you want to use it. Customization is beyond what you probably want or need.
  • Reporting: We were able to setup all types of reporting and tracking.
  • Ease of Use: While the platform was powerful, it was always easy to use.
Read full review
Cons
Ontraport
  • Wish they had more options for their forms. Would really like to use multi-step forms.
  • A lot of times their forms load slowly on the website. Would like to see them speed up their services.
  • Their broadcasting options are legacy. There are better options out there for sending broadcast messages.
Read full review
PipelineDeals
  • I wouldn't say no areas for improvement exist, but I will say that PipelineDeals takes customer input, shared product roadmap, and supports what they have very nicely. What they provide works out-of-the-box. Improvements can always be made with respect to pre-packaged integration with 3rd party services/solutions, and with extended attributes, but you also want to avoid something that attempts to boil the ocean.
Read full review
Likelihood to Renew
Ontraport
My client was already using Ontraport and had a decent investment in the tool. As soon as we turn around the revenue situation with my client's products, we will be ditching OAP immediately, despite the significant re-implementation cost we are going to face moving to a new system. I am part of a high-end, professional marketing group, and the overwhelming sentiment with these other professionals is that one should run away from this as fast as humanly possible. I thought their words were just ungrounded opinion, and I deeply regret that I did not heed them more closely before sinking still more time and effort into OAP.
Read full review
PipelineDeals
If we can integrate and easily export and clean all of our data such that it can be used for multiple purposes, i.e. outreach to guests, sending out newsletters to subscribers, doing research and tracking progress, we will definitely renew
Read full review
Usability
Ontraport
The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes. When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.
Read full review
PipelineDeals
The user interface is simple and easy to navigate. Anyone who is overwhelmed with some of the more complicated CRM systems will definitely enjoy the simplicity of what PipelineDeals has to offer
Read full review
Performance
Ontraport
Most of the time OP runs fine. But I've had to submit more support tickets this year do to messages, seq.'s or rules not running correctly. Also experienced slow response times moving in and around OP.
Read full review
PipelineDeals
No answers on this topic
Support Rating
Ontraport
The techs are reasonably savvy, highly courteous and want to do right by their customers. Unfortunately, the product they are supporting is so deeply flawed that there's only so much they can do when your legitimate business requirements are simply not supported.
Read full review
PipelineDeals
Any time I have had questions or issues that have come up I've always been able to get a quick response and a resolution to what I was needing.
Read full review
In-Person Training
Ontraport
I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.
Read full review
PipelineDeals
No answers on this topic
Implementation Rating
Ontraport
If you know your business, ONTRAPORT is easy
Read full review
PipelineDeals
No answers on this topic
Alternatives Considered
Ontraport
Task management was the main thing that separated ONTRAPORT for me. Keeping things accountable. As well, I felt the campaign builder was slicker, and that the contact management was more robust. Custom fields are very customizable.
Read full review
PipelineDeals
The cost is much better and it is much easier to use. Salesforce was way too robust and I never want to hire a consultant to set up a CRM. PipelineDeals CRM has the best visibility of our sales efforts.
Read full review
Scalability
Ontraport
With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.
Read full review
PipelineDeals
No answers on this topic
Return on Investment
Ontraport
  • We are providing better customer service as a direct result of Ontraport. We can track where all of our customers are, what pages/sites/modules they are visiting with ease and tailor our communication accordingly.
  • Our marketing funnel has become vastly improved, meaning that our ROI for marketing has gone up. Sales this April are double what they were last year.
  • Our team works better together because we all have a better idea of what the other needs and when. The tasks that we can assign in Ontraport mean nothing gets missed, creating a better customer and employee experience.
Read full review
PipelineDeals
  • Has made us understand sales tactics that are working
  • Easily create forecasting on growth in multiple categories
  • Understand our process and what we need to improve on in closing deals
Read full review
ScreenShots

Ontraport Screenshots

Screenshot of Manage, track, sort and add to a contact listScreenshot of Design professional emails, forms and landing pages with block formatsScreenshot of Utilize the Support Center's in-depth advice on maximizing Ontraport's features