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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ontraport

    Score7.5 out of 10
    N/AONTRAPORT offers customer relations management services that help with content management (creating and hosting webpages), lead tracking, traditional marketing approaches (e-mail, SMS, social media, direct mail), managing online payments, and workflow automation.

    $29

    per month

    Yoast

    Score8.5 out of 10
    N/AYoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO for rank climbing with embedded videos in a Wordpress site, WooCommerce SEO for the WP ecommerce plugin, News SEO for rank climbing in Google news, Local SEO for (as the name implies) climbing in local listings with more complete information so can be located…

    $0

    per year

    Pricing
    OntraportYoast
    Editions & Modules
    No answers on this topic
    Premium
    $118.80
    per year
    Offerings
    Pricing Offerings
    OntraportYoast
    Free Trial
    YesNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsOntraport offers a variety of plans to choose from based on the features needed. Pricing adjusts with the number of contacts in the database and users in the account. Monthly or annual plans are available, and all plans start with a 14-day free trial. Ontraport offers a Done-With-You Setup and Training Package for getting set up in the account quickly. Users can also access a free video library with step-by-step instructions on getting started and using every feature of the platform.—
    More Pricing Information
    Community Pulse
    OntraportYoast
    Considered Both Products
    Ontraport
    No answer on this topic
    yoast.com
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    88%
    Would buy again
    29 Answers
    Delivers good value for the price
    No answers on this topic
    91%
    Delivers good value for the price
    29 Answers
    Happy with the feature set
    No answers on this topic
    94%
    Happy with the feature set
    31 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    94%
    Lived up to sales and marketing promises
    30 Answers
    Implementation went as expected
    No answers on this topic
    94%
    Implementation went as expected
    30 Answers
    Features
    OntraportYoast
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Ontraport and Yoast
    Feature
    Ontraport
    9.0
    17 Ratings
    15% above category average
    Yoast
    -
    Ratings
    WYSIWYG email editor8.216 Ratings00 Ratings
    Dynamic content10.014 Ratings00 Ratings
    Ability to test dynamic content8.37 Ratings00 Ratings
    Landing pages10.016 Ratings00 Ratings
    A/B testing9.912 Ratings00 Ratings
    Mobile optimization8.410 Ratings00 Ratings
    Email deliverability reporting6.016 Ratings00 Ratings
    List management10.016 Ratings00 Ratings
    Triggered drip sequences9.813 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Ontraport and Yoast
    Feature
    Ontraport
    5.5
    17 Ratings
    36% below category average
    Yoast
    -
    Ratings
    Lead nurturing automation7.115 Ratings00 Ratings
    Lead scoring and grading2.413 Ratings00 Ratings
    Data quality management2.614 Ratings00 Ratings
    Automated sales alerts and tasks10.016 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Ontraport and Yoast
    Feature
    Ontraport
    7.7
    8 Ratings
    2% above category average
    Yoast
    -
    Ratings
    Calendaring6.25 Ratings00 Ratings
    Event/webinar marketing9.38 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Ontraport and Yoast
    Feature
    Ontraport
    7.1
    4 Ratings
    6% below category average
    Yoast
    -
    Ratings
    Social sharing and campaigns7.13 Ratings00 Ratings
    Social profile integration7.24 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Ontraport and Yoast
    Feature
    Ontraport
    9.3
    16 Ratings
    21% above category average
    Yoast
    -
    Ratings
    Dashboards10.015 Ratings00 Ratings
    Standard reports8.012 Ratings00 Ratings
    Custom reports10.010 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Ontraport and Yoast
    Feature
    Ontraport
    7.3
    15 Ratings
    4% below category average
    Yoast
    -
    Ratings
    API3.011 Ratings00 Ratings
    Role-based workflow & approvals9.09 Ratings00 Ratings
    Customizability10.013 Ratings00 Ratings
    Integration with Salesforce.com7.31 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM7.31 Ratings00 Ratings
    Integration with SugarCRM7.31 Ratings00 Ratings
    SEO
    Comparison of SEO features of Ontraport and Yoast
    Feature
    Ontraport
    -
    Ratings
    Yoast
    7.4
    60 Ratings
    4% below category average
    Keyword analysis00 Ratings10.050 Ratings
    Backlink management00 Ratings9.033 Ratings
    SERP ranking tracking00 Ratings6.019 Ratings
    Page grader00 Ratings10.054 Ratings
    Competitive analysis00 Ratings4.024 Ratings
    Site audit / diagnostics00 Ratings8.041 Ratings
    Site recommendations00 Ratings10.043 Ratings
    Task management00 Ratings2.022 Ratings
    SEO Channels
    Comparison of SEO Channels features of Ontraport and Yoast
    Feature
    Ontraport
    -
    Ratings
    Yoast
    5.0
    51 Ratings
    41% below category average
    Local SEO00 Ratings1.940 Ratings
    Social SEO00 Ratings6.041 Ratings
    Mobile SEO00 Ratings6.041 Ratings
    Global SEO00 Ratings6.034 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Ontraport and Yoast
    Feature
    Ontraport
    -
    Ratings
    Yoast
    8.7
    47 Ratings
    3% above category average
    Multi-domain support00 Ratings10.020 Ratings
    Integration with web analytics tools00 Ratings7.343 Ratings
    Best Alternatives
    OntraportYoast
    Small Businesses
    Vbout
    Score9.9 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Advanced Web Ranking
    Score8.2 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OntraportYoast
    Likelihood to Recommend
    10.0
    (20 ratings)
    10.0
    (60 ratings)
    Likelihood to Renew
    9.1
    (8 ratings)
    10.0
    (1 ratings)
    Usability
    7.8
    (3 ratings)
    10.0
    (2 ratings)
    Performance
    7.7
    (4 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (3 ratings)
    7.7
    (19 ratings)
    In-Person Training
    9.1
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    8.2
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    OntraportYoast
    Likelihood to Recommend
    Ontraport
    Here are some cases where Ontraport is well suited : - When writing emails, you can easily access to preview, manage the changes and go back to what you did before - When using automations, if there's an error, you can go back to a previous version of it. There are also some super tools that allows to see where a clients is on an automation without having to go through the all automation. It is less appropriate when you are several colleague that are addressing an issue on an email/automation as it doesn't allows you to be multiple person on the item.
    Incentivized
    Read full review
    yoast.com
    Yoast Wordpress SEO Plugins is really great for any application - home pages, blogs, etc. It saves a lot of time researching keywords, but it is time-consuming crafting content, which I think is a necessary evil. I wasn't really seeing the immediate results I had hoped for, but there could be a variety of reasons for that (cookies, caches, etc.). Overall, if you have the time to dedicate and utilize the tool, it's awesome!
    Incentivized
    Read full review
    Pros
    Ontraport
    • Dashboards for our daily stats.
    • The email follows up and broadcasts are simple and easy.
    • Sales and marketing can now see the impact they have working together. Nobody can point finger anymore.
    • They have the best customer support. I can't tell you how many times they have walked me through the problems that I created.
    • Amazing email inboxing.
    Incentivized
    Read full review
    yoast.com
    • Evaluate the SEO score of any given page's content.
    • Makes it simple to manage the title and description for a page (what shows up on Google search results).
    • Boils down complicated topics such as canonical URLs for non-technical users.
    • Easy explanations for any and all options, including why to use or not use an option.
    Incentivized
    Read full review
    Cons
    Ontraport
    • Wish they had more options for their forms. Would really like to use multi-step forms.
    • A lot of times their forms load slowly on the website. Would like to see them speed up their services.
    • Their broadcasting options are legacy. There are better options out there for sending broadcast messages.
    Incentivized
    Read full review
    yoast.com
    • Density: Because even the free, basic Yoast SEO tool has SO MANY FEATURES, if you're brand new to SEO as a concept/practice, you might feel a little overwhelmed at first. Just go watch the training videos!
    • Bulk Title Editing: I'm sure this tool can be useful, but I've never found it to be particularly intuitive or helpful.
    • Limitations: I'm grasping at straws here, but it would be nice if some of the premium (paid) features- specifically the social media previews- were available in the free version. Like I said, grasping.
    Incentivized
    Read full review
    Likelihood to Renew
    Ontraport
    My client was already using Ontraport and had a decent investment in the tool. As soon as we turn around the revenue situation with my client's products, we will be ditching OAP immediately, despite the significant re-implementation cost we are going to face moving to a new system. I am part of a high-end, professional marketing group, and the overwhelming sentiment with these other professionals is that one should run away from this as fast as humanly possible. I thought their words were just ungrounded opinion, and I deeply regret that I did not heed them more closely before sinking still more time and effort into OAP.
    Read full review
    yoast.com
    I see no reason to discontinue using Yoast as it has been very beneficial for my website and my business.
    Incentivized
    Read full review
    Usability
    Ontraport
    The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes. When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.
    Read full review
    yoast.com
    It's super easy to use. Really, it requires little-to-know tutorials or walkthroughs at all — it explains everything you need to know in the description and tooltips built straight into the tool. I've never had to google a how-to or tutorial to use Yoast — it just works, and it works well
    Incentivized
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    Performance
    Ontraport
    Most of the time OP runs fine. But I've had to submit more support tickets this year do to messages, seq.'s or rules not running correctly. Also experienced slow response times moving in and around OP.
    Read full review
    yoast.com
    No answers on this topic
    Support Rating
    Ontraport
    The techs are reasonably savvy, highly courteous and want to do right by their customers. Unfortunately, the product they are supporting is so deeply flawed that there's only so much they can do when your legitimate business requirements are simply not supported.
    Read full review
    yoast.com
    There are plenty of amazing articles published on their site, however, I don't rate their actual support team as being particularly helpful. I made multiple points of contact regarding the internal link counter not working and even though they began troubleshooting I think when it became too hard it was just forgotten about and so is still unresolved.
    Incentivized
    Read full review
    In-Person Training
    Ontraport
    I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.
    Read full review
    yoast.com
    No answers on this topic
    Implementation Rating
    Ontraport
    If you know your business, ONTRAPORT is easy
    Read full review
    yoast.com
    No answers on this topic
    Alternatives Considered
    Ontraport
    Task management was the main thing that separated ONTRAPORT for me. Keeping things accountable. As well, I felt the campaign builder was slicker, and that the contact management was more robust. Custom fields are very customizable.
    Read full review
    yoast.com
    This is my go-to plugin for SEO. It is easy, and I trust Yoast will give me solid results. In a short time period, our website has seen measurable results in organic search traffic. Our previous website didn't use page level SEO tools to this extent. We are systematically updating each page using the Yoast WordPress SEO Plugin. We are pleased with the results
    Incentivized
    Read full review
    Scalability
    Ontraport
    With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.
    Read full review
    yoast.com
    No answers on this topic
    Return on Investment
    Ontraport
    • We are providing better customer service as a direct result of Ontraport. We can track where all of our customers are, what pages/sites/modules they are visiting with ease and tailor our communication accordingly.
    • Our marketing funnel has become vastly improved, meaning that our ROI for marketing has gone up. Sales this April are double what they were last year.
    • Our team works better together because we all have a better idea of what the other needs and when. The tasks that we can assign in Ontraport mean nothing gets missed, creating a better customer and employee experience.
    Read full review
    yoast.com
    • Yoast Wordpress SEO Plugin along with other SEO investments we have made with our new website has extremely paid off on new business opportunity creation. Since August 2018 we have added over $100K of new business opps solely sourced from SEO searches on pages and posts that Yoast has helped us optimize.
    • Yoast Wordpress SEO Plugin saves our marketing team a lot of time. Since the plugin lives in WordPress and provides live tips we can make to the page or post, our team doesn't have to guess on what keyword, or meta-tag, or how many internal and external links a page or post should have using an additional platform. It is just conveniently there for us to use regularly.
    • Yoast Wordpress SEO Plugin cannot be the only piece of software your website relies on to obtain SEO optimization with search engines. It is a piece of the puzzle, and you can only maximize its' value by making sure your website is scam free, the code under the hood is healthy, and the load time and page weight is light.
    Incentivized
    Read full review
    ScreenShots

    Ontraport Screenshots

    Screenshot of Manage, track, sort and add to a contact listScreenshot of Design professional emails, forms and landing pages with block formatsScreenshot of Utilize the Support Center's in-depth advice on maximizing Ontraport's features