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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Opal

    Score9.1 out of 10
    Enterprise companies (1,001+ employees)
    Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target use Opal to collaborate, plan, and visualize, while ensuring an always-unified brand voice. Users can: Plan every facet of the brand experience, to ensure consistency throughout every moment and across every…

    $8.29

    per month

    Slack

    Score9 out of 10
    N/ASlack is a group messaging or team collaboration app that aims to simplify communication for businesses. Features include open discussions, private groups, and direct messaging, as well as deep contextual search and message archiving, and file sharing. Slack integrates with a number of other tools, such as MailChimp, Dropbox, and Google Drive. Slack was acquired by Salesforce in December 2020. The product is free to use, and also has paid plans with more features and greater controls. The…

    $8.75

    per month per user

    Pricing
    OpalSlack
    Editions & Modules
    Opal Pro
    $8.29
    per month
    Opal
    Free Forever
    Teams Pro
    Custom Pricing
    per month
    Free
    $0
    Pro
    $7.25*
    per month per user
    Business+
    $12.50*
    per month per user
    Enterprise
    Contact Sales
    Offerings
    Pricing Offerings
    OpalSlack
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—*Per active user, per month, when paying once a year. Pro is $8.75 USD per active user when paying month to month. Business+ is $15.00 USD per active user when paying month to month.
    More Pricing Information
    Community Pulse
    OpalSlack
    Considered Both Products
    OPAL
    Chose Opal
    Opal is the most streamlined and visual of the options I've seen. In a high-speed industry where collaboration platforms MUST work quickly and be highly visual, the platform's attention to UX is a game-changer.
    Incentivized
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    97%
    Would buy again
    503 Answers
    Delivers good value for the price
    No answers on this topic
    99%
    Delivers good value for the price
    426 Answers
    Happy with the feature set
    No answers on this topic
    98%
    Happy with the feature set
    510 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    98%
    Lived up to sales and marketing promises
    295 Answers
    Implementation went as expected
    No answers on this topic
    99%
    Implementation went as expected
    330 Answers
    Features
    OpalSlack
    Project Management
    Comparison of Project Management features of Opal and Slack
    Feature
    Opal
    -
    Ratings
    Slack
    7.9
    628 Ratings
    2% above category average
    Task Management00 Ratings7.6430 Ratings
    Gantt Charts00 Ratings6.961 Ratings
    Scheduling00 Ratings7.8363 Ratings
    Workflow Automation00 Ratings8.0396 Ratings
    Mobile Access00 Ratings9.4601 Ratings
    Search00 Ratings8.2608 Ratings
    Visual planning tools00 Ratings7.3275 Ratings
    Communication
    Comparison of Communication features of Opal and Slack
    Feature
    Opal
    -
    Ratings
    Slack
    8.7
    636 Ratings
    9% above category average
    Chat00 Ratings9.6635 Ratings
    Notifications00 Ratings8.7632 Ratings
    Discussions00 Ratings9.2620 Ratings
    Surveys00 Ratings8.1413 Ratings
    Internal knowledgebase00 Ratings7.8412 Ratings
    Integrates with GoToMeeting00 Ratings8.9110 Ratings
    Integrates with Gmail and Google Hangouts00 Ratings8.7182 Ratings
    Integrates with Outlook00 Ratings8.9120 Ratings
    File Sharing & Management
    Comparison of File Sharing & Management features of Opal and Slack
    Feature
    Opal
    -
    Ratings
    Slack
    8.4
    603 Ratings
    4% above category average
    Versioning00 Ratings8.2326 Ratings
    Video files00 Ratings8.2541 Ratings
    Audio files00 Ratings8.4527 Ratings
    Document collaboration00 Ratings7.9429 Ratings
    Access control00 Ratings8.3411 Ratings
    Advanced security features00 Ratings8.3362 Ratings
    Integrates with Google Drive00 Ratings9.0211 Ratings
    Device sync00 Ratings9.0455 Ratings
    Best Alternatives
    OpalSlack
    Small Businesses
    monday marketer (discontinued)
    Score10 out of 10
    Flock
    Score9.5 out of 10
    Medium-sized Companies
    Adobe Marketing Cloud
    Score9.3 out of 10
    Troop Messenger
    Score9.8 out of 10
    Enterprises
    Adobe Marketing Cloud
    Score9.3 out of 10
    Cisco Business Edition 7000 (discontinued)
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OpalSlack
    Likelihood to Recommend
    9.2
    (5 ratings)
    9.1
    (639 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    10.0
    (25 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (255 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (2 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (68 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.9
    (5 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (2 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    10.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    9.7
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    OpalSlack
    Likelihood to Recommend
    OPAL
    I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
    Incentivized
    Read full review
    Salesforce
    Slack is ideal for Scrum and agile teams that need continuous communication during sprint planning, daily stand-ups, backlog refinement, testing, and retrospectives. Slack is well-suited for maintaining team knowledge through searchable conversations and dedicated channels, where experienced team members help onboard new QA analysts.
    Read full review
    Pros
    OPAL
    • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
    • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
    • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
    Incentivized
    Read full review
    Salesforce
    • Customer issues: Threads feature allows us to group a particular issue in a single thread and discuss within that thread. I can use the thread link to embed in JIRA ticket for tracking progress in JIRA (which is our details engineering tracking system).
    • Ability to add folder to Slack channel helps keep important information, documents easily accessible. e.g., we use this to keep a "ramp up" folder that can be used by any new joiner.
    • Global search is effective when I forget which group a particular message was in.
    Read full review
    Cons
    OPAL
    • No publishing capabilities, for the most part.
    • No analytics tie-ins.
    • Rather pricey.
    • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
    Incentivized
    Read full review
    Salesforce
    • Would love a better integration with GitHub. For example, notifications when your PR is updated, when review is requested, @-mention in comments, etc.
    • Improved "Later" tab, for example the ability to create to-do lists or making the "Later" tab into a more powerful to-do list (annotate items with notes)
    • More powerful integrations, e.g. Google Calendar could render a calendar view within Slack, rather than sending the daily schedule
    Incentivized
    Read full review
    Likelihood to Renew
    OPAL
    No answers on this topic
    Salesforce
    To be more transparent, I give 10 because Slack serves our collaboration needs. It provide us a good platform for team communication relaying important update within the company, it has even mobile app where you can install in your phone to monitor any updates within that team that needs your immediate attention and intervention.
    Incentivized
    Read full review
    Usability
    OPAL
    No answers on this topic
    Salesforce
    Slack has good usability. Devs that are not familiar with the platform are able to jump into conversations and start sharing code and links within just minutes. Non developers are also able to understand the layout such as the Project Managers that are keeping the projects on track. We have not seen any tickets where employees are having trouble understanding Slack.
    Incentivized
    Read full review
    Reliability and Availability
    OPAL
    No answers on this topic
    Salesforce
    Yes, the app works 24/7. I don't even recall having any period that we could not use since the implementation. Even the maintenance periods are barely noticeable and our work is not impacted by it when it happens.
    Incentivized
    Read full review
    Performance
    OPAL
    No answers on this topic
    Salesforce
    Slack is a soft app, we don't have many issues with it. I recall one or two people complaining about something during our usage period, but I didn't have a bad experience. When the app is slow, usually the problem is with my computer or my internet. The app works just fine.
    Incentivized
    Read full review
    Support Rating
    OPAL
    No answers on this topic
    Salesforce
    Whenever I've had to troubleshoot an issue with Slack (which, to be honest, has not happened very often), their online documentation has been easy to locate, easy to understand, and effective in resolving my issue. Slack's ever-growing popularity also means that there's a large community of practice out there that can be depended upon.
    Incentivized
    Read full review
    Implementation Rating
    OPAL
    No answers on this topic
    Salesforce
    I was not part of the implementation team, but I recall being 100% happy and excited to learn and use a new tool. I'm still am to be honest.
    Incentivized
    Read full review
    Alternatives Considered
    OPAL
    You get for what you paid for. Opal has more features
    Incentivized
    Read full review
    Salesforce
    I like Slack better than ClickUp, because I would spend 30-60 minutes a day updating my ClickUp tasks. The way ClickUp was used was very micromanaging. I billed by the hour, so I was willing to put in the time to alert the boss what tasks I was working on.
    One of my jobs used Hive - I mostly just ran it in the background in case anyone messaged me. I did not use it often.
    Incentivized
    Read full review
    Return on Investment
    OPAL
    • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
    • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
    • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
    Incentivized
    Read full review
    Salesforce
    • Slack has been incredibly helpful in connecting various tech apps and ecosystems, creating a more streamlined and responsive process.
    • Slack has made it significantly easier to communicate with our team members across multiple time zones, creating a more engaging environment for our all-remote team.
    Incentivized
    Read full review
    ScreenShots

    Opal Screenshots

    Screenshot of Preview content exactly as it will appear in market to the audience. Collaborate with teammates and track changes in the  Chat & Activity window.Screenshot of View scheduled Moments across all campaigns on the Calendar -- by day, week, or month.Screenshot of Plan marketing content and campaigns using Boards, a free-form space for brainstorming, briefing, and scenario planning.