Opal vs. Trello

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Opal
Score 9.0 out of 10
Enterprise companies (1,001+ employees)
Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target use Opal to collaborate, plan, and visualize, while ensuring an always-unified brand voice. Users can: Plan every facet of the brand experience, to ensure consistency throughout every moment and across every…
$8.29
per month
Trello
Score 8.3 out of 10
N/A
Trello from Atlassian is a project management tool based on a Kanban framework. Trello is ideal for task-management in a to-do list format. It supports sharing boards and cards across users or teams. The product offers a free version, and paid versions add greater automation, collaboration, and administrative control.
$6
per month per user
Pricing
OpalTrello
Editions & Modules
Opal Pro
$8.29
per month
Opal
Free Forever
Teams Pro
Custom Pricing
per month
Standard
$6
per month per user
Premium
$12.50
per month per user
Enterprise
$17.50
per month per user
Free
Forever Free
Offerings
Pricing Offerings
OpalTrello
Free Trial
NoNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsA discount is offered for annual billing and for larger numbers of users.
More Pricing Information
Community Pulse
OpalTrello
Features
OpalTrello
Project Management
Comparison of Project Management features of Product A and Product B
Opal
-
Ratings
Trello
8.5
222 Ratings
9% above category average
Task Management00 Ratings9.5222 Ratings
Resource Management00 Ratings9.3185 Ratings
Gantt Charts00 Ratings7.273 Ratings
Scheduling00 Ratings9.1168 Ratings
Workflow Automation00 Ratings8.2142 Ratings
Team Collaboration00 Ratings9.0218 Ratings
Support for Agile Methodology00 Ratings8.9147 Ratings
Support for Waterfall Methodology00 Ratings7.5115 Ratings
Document Management00 Ratings8.2159 Ratings
Email integration00 Ratings7.8146 Ratings
Mobile Access00 Ratings9.1192 Ratings
Timesheet Tracking00 Ratings9.388 Ratings
Change request and Case Management00 Ratings8.7102 Ratings
Budget and Expense Management00 Ratings7.773 Ratings
Professional Services Automation
Comparison of Professional Services Automation features of Product A and Product B
Opal
-
Ratings
Trello
5.9
72 Ratings
27% below category average
Quotes/estimates00 Ratings6.049 Ratings
Invoicing00 Ratings5.042 Ratings
Project & financial reporting00 Ratings6.658 Ratings
Integration with accounting software00 Ratings6.044 Ratings
Best Alternatives
OpalTrello
Small Businesses
Adobe Marketing Cloud
Adobe Marketing Cloud
Score 9.0 out of 10
Stackby
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Score 9.0 out of 10
Medium-sized Companies
Brandfolder
Brandfolder
Score 9.0 out of 10
InEight
InEight
Score 9.5 out of 10
Enterprises
Adobe Marketing Cloud
Adobe Marketing Cloud
Score 9.0 out of 10
InEight
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Score 9.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
OpalTrello
Likelihood to Recommend
9.2
(5 ratings)
9.4
(222 ratings)
Likelihood to Renew
10.0
(1 ratings)
10.0
(6 ratings)
Usability
-
(0 ratings)
9.4
(60 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
9.9
(81 ratings)
In-Person Training
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
-
(0 ratings)
8.0
(2 ratings)
Configurability
-
(0 ratings)
5.0
(1 ratings)
Product Scalability
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
OpalTrello
Likelihood to Recommend
OPAL
I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
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Atlassian
For teams or individuals with lots of individual tasks/details to track, Trello is perfect! It basically removes the need for a paper checklist. For those that need an overall project management tool that requires less tasks and more overarching goals, collaboration amongst various teams, and gantt charts I would suggest monday.com
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Pros
OPAL
  • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
  • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
  • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
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Atlassian
  • Helps track employees "to do before hire", "to do after hired," and "to do when employee leaves"
  • Provides important information on each employee like personal information along with data collected during the time of hire and during employment time
  • Allows more than one person to be assigned to a task per employee and will remain open until everyone involved has completed their task
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Cons
OPAL
  • No publishing capabilities, for the most part.
  • No analytics tie-ins.
  • Rather pricey.
  • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
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Atlassian
  • I use colour coding a lot so I would like a wider range of colour options.
  • Also as a visual thinker I would like to be able to easily add images to cards.
  • I would like to be able to attach a wider range of file formats to cards.
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Likelihood to Renew
OPAL
No answers on this topic
Atlassian
I am very likely to renew Trello, because it doesn't cost anything to do so. I am also very likely to use Trello's upgraded features in the future because a lot of my team's data is stored on there and they have already gotten used to the platform. Trello is very easy for new team members to pick up, making the onboarding and usability very streamlined.
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Usability
OPAL
No answers on this topic
Atlassian
Trello is incredibly intuitive, both on desktop and mobile right away. It is also full of helpful features that make it even easier to use, and is flexible enough to suit almost any organizational need. Onboarding for the software is thorough, but concise, and the service is frequently updated with even more QOL improvements.
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Reliability and Availability
OPAL
No answers on this topic
Atlassian
yes always support available when I need it!
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Performance
OPAL
No answers on this topic
Atlassian
Never experienced issues with the above!
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Support Rating
OPAL
No answers on this topic
Atlassian
I haven't reached out to their support very often and their support is very limited anyway for the free users. They do have tons of great articles and videos in their Help Center and constantly send emails with updates and add-ons to the product. The fact that I've barely ever had to contact their support team means that they've developed a great product.
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In-Person Training
OPAL
No answers on this topic
Atlassian
It was helpful and informative! It was back before the pandemic in 2019 so I'm not sure if they still do it but I really enjoyed the experience
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Implementation Rating
OPAL
No answers on this topic
Atlassian
For our small business, getting a few of us started well on Trello was the key, I think. As long as a couple of us were really comfortable with the interface, we could lead others and help them with any questions. From now on, anyone who works with us just naturally uses Trello for information sharing - it's just part of what we do.
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Alternatives Considered
OPAL
You get for what you paid for. Opal has more features
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Atlassian
Trello is more simple and not as "robust" as the other tools, but it's easier to use and manage and understand and ACTUALLY get stuff done with. It's simplicity is part of the beauty of using it. You don't need a million options that nobody uses, you just need to get stuff done.
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Scalability
OPAL
No answers on this topic
Atlassian
Feels like anyone across the org (no matter their location) can use the tool easily!
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Professional Services
OPAL
No answers on this topic
Atlassian
Not sure if we use those
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Return on Investment
OPAL
  • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
  • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
  • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
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Atlassian
  • Trello keeps me organized, focused, and on track. I could filter the Trello board to only see my issues and understand what I needed to work on and when.
  • Trello helped our team implement an agile structure. It's a very simple kanban method of viewing all of your team's tasks and statuses. You can completely customize the columns to your team's specific workflow and create tags relevant to your work.
  • Trello helps reduce unnecessary communications between teams. When I want to request translations, I simply create a card on the localization Trello board -- no need to directly message anyone on the team, and I can watch the status of the card change from "in progress" to "in review" to "translated," all without having to directly ask for updates.
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ScreenShots

Opal Screenshots

Screenshot of Preview content exactly as it will appear in market to the audience. Collaborate with teammates and track changes in the  Chat & Activity window.Screenshot of View scheduled Moments across all campaigns on the Calendar -- by day, week, or month.Screenshot of Plan marketing content and campaigns using Boards, a free-form space for brainstorming, briefing, and scenario planning.