Optimal Workshop vs. PlaybookUX

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Optimal Workshop
Score 8.4 out of 10
N/A
Optimal Workshop, a company in New Zealand, offers their suite of user research tools on a subscription basis, including the Treejack information architecture tool, OptimalSort card sorting test, Chalkmark first-click testing, and other tools.
$191
per month per user
PlaybookUX
Score 8.1 out of 10
Small Businesses (1-50 employees)
PlaybookUX is a user testing software for both moderated and unmoderated research. The vendor helps companies receive video based feedback from their target demographic on product usability, designs, websites, ideas and more. They handle recruiting, incentivizing, transcribing, and analyzing. When it comes to recruiting, the vendor says they allow you to specify job role, industry, age, household income and…
$0
total
Pricing
Optimal WorkshopPlaybookUX
Editions & Modules
Team
$191
per month per user
Individual
$208
per month per user
Bring your own customers
$0
total
Unmoderated
$49
per participant
Moderated
$100
per participant (30 minutes)
Moderated
$150
per participant (60 minutes)
Offerings
Pricing Offerings
Optimal WorkshopPlaybookUX
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThese prices are based per user, per month billed annually. For 10 users or more, please contact us directly for a quote.
More Pricing Information
Community Pulse
Optimal WorkshopPlaybookUX
Top Pros
Top Cons
Best Alternatives
Optimal WorkshopPlaybookUX
Small Businesses
Smartlook
Smartlook
Score 8.3 out of 10
Smartlook
Smartlook
Score 8.3 out of 10
Medium-sized Companies
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.7 out of 10
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.7 out of 10
Enterprises
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.7 out of 10
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Optimal WorkshopPlaybookUX
Likelihood to Recommend
7.7
(10 ratings)
8.1
(4 ratings)
Usability
10.0
(1 ratings)
9.1
(1 ratings)
Support Rating
8.9
(3 ratings)
9.0
(2 ratings)
User Testimonials
Optimal WorkshopPlaybookUX
Likelihood to Recommend
Optimal Workshop
Optimal Workshop is great for UX testing for those with a budget to do so. This may be a little on the expensive side for smaller businesses, but definitely not anything crazy expensive. The insights that you get out of these tests are invaluable and can be the difference between launching a site and succeeding/failing.
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PlaybookUX
PlaybookUX is fabulous for ad-hoc tests with small budgets, but can also scale up to larger projects easily. I've recommended the tool to several people and they love it, too!
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Pros
Optimal Workshop
  • The user interface is quite user friendly
  • Variety of tests
  • Access and variety of help on how to run tests, as well as educational information on which tests to run for your use case
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PlaybookUX
  • They recruited our demographic.
  • Customer support was awesome.
  • Studies are very easy to set up.
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Cons
Optimal Workshop
  • The recruitment panelists are not professional, nor do they take the tasks seriously. You are going to get a lot of bad data.
  • They are HQ'd outside the US and must have a small team because the customer service is the absolute WORST I've experienced in their industry.
  • They pride themselves on documentation, but when they fail to document something they blame the customer for the mistake.
  • There are way too many limitations with the tool after you launch, limited integrations, and poor survey questionnaire options. The tool itself is far too basic for most sites, especially B2B.
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PlaybookUX
  • With other testing platforms, I can update my profile, but I'm not sure how to do it with PlaybookUX.
  • It would be nice to have a login location where I can see my available tests.
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Usability
Optimal Workshop
Excellent and easy platform to use. Easy to onboard new members of the team. Easy to set up tests and follow number of participants performing the test. Easy to plug into other platforms to record participants. Excellent reporting. Easy to share reports with stakeholders. Easy to recruit through platform, however the quality of participants can be better.
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PlaybookUX
Setting up a study only takes 5 mins. and you can preview a study before sending it out so you don't make any mistakes.
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Support Rating
Optimal Workshop
The support has been good. No complaints. I have not needed to contact support more than 1-2 times when I was first getting set up, because the tools work well and are pretty straight forward. They do have good documentation
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PlaybookUX
Very responsive when I had a technical question about a test.
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Alternatives Considered
Optimal Workshop
For the price as it is very convenient for first-time beginners, its intuitiveness both for the one who is designing the activities and for those who have to interact with them. The fact that it collects and gathers the data into insights of the overall responses collected by all users.
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PlaybookUX
Both have different set of unique features and usability.
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Return on Investment
Optimal Workshop
  • Optimal Workshop has had a positive impact on investigating information architecture on several websites.
  • Optimal Workshop has helped investigated the labeling on several websites.
  • Optimal Workshop has also support in the investigation of UX in navigations.
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PlaybookUX
  • Quick testing at scale
  • Excellent price points
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ScreenShots

PlaybookUX Screenshots

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