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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Optimizely Commerce Connect

    Score6.6 out of 10
    N/AOptimizely Commerce Connect is a PaaS e-commerce backend solution coupled with Optimizely's PaaS CMS to help e-commerce organizations, of any type, create highly customized websites and buying experiences with a two-in-one content and commerce solution.N/A

    Shopify

    Score8.7 out of 10
    N/AShopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

    $39

    per month

    Pricing
    Optimizely Commerce ConnectShopify
    Editions & Modules
    No answers on this topic
    Basic Shopify
    $39
    per month
    Grow
    $105
    per month
    Advanced
    $399
    per month
    Shopify Plus
    2,000
    per month
    Shopify Plus
    2,300
    per month
    Offerings
    Pricing Offerings
    Optimizely Commerce ConnectShopify
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details—A 25% discount is offered for annual billing.
    More Pricing Information
    Community Pulse
    Optimizely Commerce ConnectShopify
    Considered Both Products
    Optimizely
    Chose Optimizely Commerce Connect
    Optimizely is more flexible and more customizable, but also more efficient from a development standpoint. Salesforce Commerce Cloud has more capabilities but is more prone to become complex, and also generally more expensive. Magento is a comparable alternative but with less …
    Incentivized
    Chose Optimizely Commerce Connect
    Episerver was by far the most user friendly content platform allowing our business to easily manage the content with ease resulting in an overall productivity increase and time for the team to spend less time doing content management and more time managing the personalization …
    Incentivized
    Shopify
    No answer on this topic
    Key User Insights
    Would buy again
    86%
    Would buy again
    6 Answers
    98%
    Would buy again
    80 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    6 Answers
    97%
    Delivers good value for the price
    77 Answers
    Happy with the feature set
    71%
    Happy with the feature set
    5 Answers
    93%
    Happy with the feature set
    76 Answers
    Lived up to sales and marketing promises
    86%
    Lived up to sales and marketing promises
    6 Answers
    93%
    Lived up to sales and marketing promises
    68 Answers
    Implementation went as expected
    71%
    Implementation went as expected
    5 Answers
    95%
    Implementation went as expected
    69 Answers
    Features
    Optimizely Commerce ConnectShopify
    Online Storefront
    Comparison of Online Storefront features of Optimizely Commerce Connect and Shopify
    Feature
    Optimizely Commerce Connect
    8.8
    27 Ratings
    12% above category average
    Shopify
    8.4
    149 Ratings
    7% above category average
    Product catalog & listings9.126 Ratings8.7149 Ratings
    Product management9.126 Ratings8.2147 Ratings
    Bulk product upload6.422 Ratings8.3125 Ratings
    Branding9.124 Ratings8.6146 Ratings
    Mobile storefront9.121 Ratings9.1142 Ratings
    Product variations9.122 Ratings7.9139 Ratings
    Website integration9.125 Ratings8.7140 Ratings
    Visual customization9.124 Ratings8.7146 Ratings
    CMS9.126 Ratings7.6118 Ratings
    Online Shopping Cart
    Comparison of Online Shopping Cart features of Optimizely Commerce Connect and Shopify
    Feature
    Optimizely Commerce Connect
    8.2
    20 Ratings
    7% above category average
    Shopify
    8.5
    141 Ratings
    10% above category average
    Abandoned cart recovery8.216 Ratings8.2131 Ratings
    Checkout user experience8.220 Ratings8.8139 Ratings
    Online Payment System
    Comparison of Online Payment System features of Optimizely Commerce Connect and Shopify
    Feature
    Optimizely Commerce Connect
    8.2
    18 Ratings
    2% below category average
    Shopify
    9.4
    143 Ratings
    12% above category average
    eCommerce security8.218 Ratings9.4143 Ratings
    eCommerce Marketing
    Comparison of eCommerce Marketing features of Optimizely Commerce Connect and Shopify
    Feature
    Optimizely Commerce Connect
    8.8
    26 Ratings
    13% above category average
    Shopify
    8.3
    146 Ratings
    8% above category average
    Promotions & discounts8.222 Ratings8.4140 Ratings
    Personalized recommendations9.122 Ratings8.432 Ratings
    SEO9.122 Ratings8.1135 Ratings
    eCommerce Business Management
    Comparison of eCommerce Business Management features of Optimizely Commerce Connect and Shopify
    Feature
    Optimizely Commerce Connect
    8.0
    26 Ratings
    1% below category average
    Shopify
    8.1
    147 Ratings
    1% above category average
    Multi-site management9.121 Ratings6.719 Ratings
    Order processing7.320 Ratings9.0144 Ratings
    Inventory management7.316 Ratings7.6143 Ratings
    Shipping7.317 Ratings8.5135 Ratings
    Custom functionality9.124 Ratings8.7136 Ratings
    Best Alternatives
    Optimizely Commerce ConnectShopify
    Small Businesses
    Ecwid by Lightspeed
    Score10 out of 10
    Ecwid by Lightspeed
    Score10 out of 10
    Medium-sized Companies
    Shopify
    Score8.7 out of 10
    Shopify Plus
    Score8.9 out of 10
    Enterprises
    IBM Digital Commerce
    Score9 out of 10
    IBM Digital Commerce
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Optimizely Commerce ConnectShopify
    Likelihood to Recommend
    7.1
    (27 ratings)
    8.4
    (162 ratings)
    Likelihood to Renew
    4.6
    (2 ratings)
    10.0
    (16 ratings)
    Usability
    7.7
    (8 ratings)
    8.3
    (16 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (2 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    8.2
    (1 ratings)
    10.0
    (3 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    2.7
    (1 ratings)
    10.0
    (2 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    10.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Optimizely Commerce ConnectShopify
    Likelihood to Recommend
    Optimizely
    Our experience may be unique because we opted for an Optimizely team to implement our website/console set-up and connection to our PIM and ERP. The experience may have been different with a 3rd party or it may not have. That said, we have been live with our primary website for almost 2 years and I still do not consider it was ever "done". We have been going back and forth on functionality issues and bugs since launch. I have low confidence that changes made the previous day will 100% be online the next - so my team rechecks the work they did the previous day to ensure everything is online. The addition of a second channel and enhancement requests have compounded the issues. I feel this product would work fine with singular or less complex market SKU offerings.
    Incentivized
    Read full review
    Shopify
    Shopify allowed us to handle matrix items and combined listings. Both of which we could not do on our previous platform. There was some customization involved but overall, it did what we needed it to. The one downside was that if we want to change anything we would have to reload the entire set of matrix items manually.
    Incentivized
    Read full review
    Pros
    Optimizely
    • Episerver has a robust discount engine. This engine, combined with "visitor groups" allow our marketing department to categorize customers and offer a variety of discounts to targeted customers at specific times.
    • Episerver has a full-featured, storefront experience that can handle everything you might want for an e-commerce website.
    • Episerver offers A/B testing that can be helpful for trying out new content ideas and tracking the results.
    Incentivized
    Read full review
    Shopify
    • It's base security and integration with trusted security partners (such as NoFraud) is a game-changer when it comes to reliability and a "hands off approach" for our IT department. The up-time is also very good.
    • It offers a wide range of verified plugins that are (for the most part) easy to install and use for any specific scenario you're looking for.
    • It's Analytics area in the admin is actually nice and offers a wide variety of reports that you can run.
    Incentivized
    Read full review
    Cons
    Optimizely
    • Support. Episerver used to have direct support and access to the tech team to discuss and resolve issues. The new support portal is not enough for developer needs.
    • Quality Assurance. We find issues in the Episerver code that should have been resolved in QA before release.
    • Sales. Episervers sells the framework as a solution while showing Alloy. While it helps Episerver sell more, it puts the implementation partner into trouble as the client thinks they bought the solution. Episerver does not provide a solution. It provides a framework that you can build a solution on.
    Incentivized
    Read full review
    Shopify
    • I would love it if Shopify built an in house app which helped us post UGCs and social proof from platforms such as Instagram, Youtube etc. more seamlessly on our website. Right now, we are able to do it through third party apps but the look and feel is just okay.
    Incentivized
    Read full review
    Likelihood to Renew
    Optimizely
    Really want to be able to spend more time and resources on rolling out new things with Episerver but at the moment we seem to be fixing alot of issues and pain points with the way our system was setup.
    Incentivized
    Read full review
    Shopify
    Nothing we have used in the past or have seen thus far even comes close to offering what we get with Shopify Plus, especially for the price. You cannot even come close to getting what we are getting at the price we pay. We are beyond thrilled and Shopify Plus meets and exceeds all of our needs and expectations. We love it!
    Incentivized
    Read full review
    Usability
    Optimizely
    The administrative interface is largely intuitive and relatively easy to use. The complexity of business needs and ability to customize can affect this (i.e. you have to set up and develop with the user in mind), but the basic structure is largely solid. There are some areas of redundancy (such as Commerce Manager overlapping with other administrative areas) that can sometimes cause confusion or offer some functions in one place, whereas other related functions are managed on a completely different page.
    Incentivized
    Read full review
    Shopify
    It is fairly easy to use Shopify regardless of what task you are attempting to perform. Most things are customizable to a degree without requiring coding ability. I have very limited coding experience and have still been able to navigate my way around changing features of the website that require edits to the code with the use of AI and trial-and-error. This previously wasn't possible with the WooCommerce platform.
    Incentivized
    Read full review
    Reliability and Availability
    Optimizely
    No answers on this topic
    Shopify
    Shopify support is always available when you need them.
    Incentivized
    Read full review
    Performance
    Optimizely
    No answers on this topic
    Shopify
    Shopify website speed is quite impressive. Even if we integrate couple apps, it does not hamper the site speed.
    Incentivized
    Read full review
    Support Rating
    Optimizely
    We had an incredible team at Episerver Supporting us with the go live, reviewing our integration, and pushing our integration partner to deliver a quality product
    Incentivized
    Read full review
    Shopify
    In terms of support I give Shopify a 9 out of 10 because they're always very friendly and thorough, and they personally can't solve my problem for me they always point me in the proper direction with the proper information I need to move forward
    Incentivized
    Read full review
    Online Training
    Optimizely
    No answers on this topic
    Shopify
    Shopify offered us several trainings to setup a Shopify store, how to build a brand, SEO, product photography etc. All this content have been super helpful in our journey.
    Incentivized
    Read full review
    Implementation Rating
    Optimizely
    Fully understand what is OOTB feature of the platform before proceeding to develop. Then implement a customization of key features once you can prove they are working as OOTB to make them more user friendly and productive for the business. Eg pre order and e gift card
    Incentivized
    Read full review
    Shopify
    Just start now and make the switch, the sooner the better. You will love it and it is really a simple process
    Incentivized
    Read full review
    Alternatives Considered
    Optimizely
    Optimizely Commerce Connect offers a very wide range of features for admin users. There is less a need for an IT specialist or programmer to be involved when changes need to be made.
    Incentivized
    Read full review
    Shopify
    Big Commerce and SAP Hybris are two other platforms we've investigated and Shopify is by far easiest to use and customize. While it doesn't do everything out of the box, the apps do fill in many gaps. The cost however, is probably the biggest selling point against these other two options.
    Incentivized
    Read full review
    Scalability
    Optimizely
    No answers on this topic
    Shopify
    Shopify has basic to high-end plans. The plans grow with the brand`s growth and I love that about Shopify.
    Incentivized
    Read full review
    Return on Investment
    Optimizely
    • Positive: We have a usable website - better than what we had before and we are seeing a constant increase in adoption.
    • Positive: Counter associates are using the website to help customers.
    • Negative: Too much time being spent QCing previous work.
    Incentivized
    Read full review
    Shopify
    • It got the store up quickly so the client could start selling. She was previously selling products on Etsy and Facebook and wanted to consolidate everything onto one website, so the main thing Shopify solved was to reduce the store owner's time in managing all her products on multiple sites. Also, we had previously built a website on Wix with all the custom functionality and branding she needed - a truly great, high-end website - but it performed so slowly that it was unusable. So the speed at which Shopify can be set up and then works on the page is appreciable.
    • The website was manageable by the client - she could figure the system out herself after a while so she saved money on costs for hiring developers. She did have to hire developers to customize some of the plug-ins but costs are all relative; it wasn't a high investment compared to building a full e-commerce website. With the complexity and size of her product base and the functionality and branding she wanted to have in a website, and the potential of her business, she would have needed to invest well over $10,000 to get to where she really needs to be. In the end she kept the budget under $5000.00.
    • Costs kept climbing with plug-ins having to be added with everything. My client became more involved in building the website and began to try multiple plugins, and she did not have the skill base to evaluate the plugins functionalities so she chose plugins that did not do everything she needed, and then ended up paying the plugin developers to customize the plugins. So on one hand, it's pretty amazing to be able to bring up an e-commerce website as quickly as a week or so, but on the other hand if you need anything customized or deeper functionality in regards to product searching and filtering on the web page, and management on the backend, it quickly goes beyond the skills of the average person to manage, and above their expected budget as well. In the end my client really did not get anything close to the functionality for the website we had originally envisioned.
    • Shopify was the easiest way we could find to bring the client's products to a global market. We evaluated several other platforms and the functionality simple did not seem to be adequate, so Shopify seemed like the only solution that could do enough of what we needed and still stay within this client's budget. Really the problem in this project was not platform per se but that the budget wasn't large enough. Shopify managed to provide a solution for an ecommerce store with thousands of products on a tiny budget, so in the sense of pure functionality it provided the best value of all the platforms we evaluated. The solution still isn't big enough for this client's business though so, without having insights into this client's post-build sales results, my guess is that because her new website did not make her products easier to sort through, and she likely didn't have much more budget left to invest in SEO and other marketing of the website, her sales probably didn't increase substantially as a result of having built the website. So I think this project all in all did not likely have a high ROI.
    Incentivized
    Read full review
    ScreenShots

    Optimizely Commerce Connect Screenshots

    Screenshot of the customizable checkout workflow, used to tailor the customer checkout experience.Screenshot of where catalogs, custom attributes, UOM, catalog restrictions, and multiple sites are managed at once.Screenshot of an example of a personalized promotion based on user web activity, used to drive conversion and increase average order value.Screenshot of customized recommendations reportingScreenshot of Optimizely Commerce Connect's personalizationScreenshot of Optimizely Opal, available within Commerce Connect to automate promotion creation by mapping products and variants from your existing product data. Turn tedious campaign work into high velocity scalable promotions.