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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Optimizely Commerce Connect

    Score6.6 out of 10
    N/AOptimizely Commerce Connect is a PaaS e-commerce backend solution coupled with Optimizely's PaaS CMS to help e-commerce organizations, of any type, create highly customized websites and buying experiences with a two-in-one content and commerce solution.N/A

    WooCommerce

    Score8.5 out of 10
    N/AWooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

    $0

    Pricing
    Optimizely Commerce ConnectWooCommerce
    Editions & Modules
    No answers on this topic
    Woo Enterprise
    Contact Sales
    Offerings
    Pricing Offerings
    Optimizely Commerce ConnectWooCommerce
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details—WooCommerce is a free and open-source plugin for WordPress. Merchants can host their WooCommerce store on any private hosting service, or with Automattic directly via WordPress.com. Some added features or services from the WooCommerce Official Marketplace may have one time or subscription pricing.
    More Pricing Information
    Community Pulse
    Optimizely Commerce ConnectWooCommerce
    Considered Both Products
    Optimizely
    Chose Optimizely Commerce Connect
    Optimizely Commerce Connect offers a very wide range of features for admin users. There is less a need for an IT specialist or programmer to be involved when changes need to be made.
    Incentivized
    Chose Optimizely Commerce Connect
    Just depends on the use case. Some clients are more heavily weighted towards a marketing CMS and don't need a ton of complex technical functions of their eCommerce platform. For these we recommend Episerver.
    Incentivized
    Automattic
    Chose WooCommerce
    Much easier to set up than any other basket I have used which makes it my first choice - it also goes straight into a WordPress site so can easily be added to a blog that is already set up. The costs are only what additions you have so it is easy to budget for as well.
    Incentivized
    Key User Insights
    Would buy again
    86%
    Would buy again
    6 Answers
    96%
    Would buy again
    43 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    6 Answers
    96%
    Delivers good value for the price
    43 Answers
    Happy with the feature set
    71%
    Happy with the feature set
    5 Answers
    89%
    Happy with the feature set
    40 Answers
    Lived up to sales and marketing promises
    86%
    Lived up to sales and marketing promises
    6 Answers
    95%
    Lived up to sales and marketing promises
    37 Answers
    Implementation went as expected
    71%
    Implementation went as expected
    5 Answers
    88%
    Implementation went as expected
    36 Answers
    Features
    Optimizely Commerce ConnectWooCommerce
    Online Storefront
    Comparison of Online Storefront features of Optimizely Commerce Connect and WooCommerce
    Feature
    Optimizely Commerce Connect
    8.8
    27 Ratings
    12% above category average
    WooCommerce
    8.0
    96 Ratings
    2% above category average
    Product catalog & listings9.126 Ratings8.095 Ratings
    Product management9.126 Ratings8.096 Ratings
    Bulk product upload6.422 Ratings7.178 Ratings
    Branding9.124 Ratings7.383 Ratings
    Mobile storefront9.121 Ratings9.388 Ratings
    Product variations9.122 Ratings8.088 Ratings
    Website integration9.125 Ratings9.596 Ratings
    Visual customization9.124 Ratings7.392 Ratings
    CMS9.126 Ratings7.974 Ratings
    Online Shopping Cart
    Comparison of Online Shopping Cart features of Optimizely Commerce Connect and WooCommerce
    Feature
    Optimizely Commerce Connect
    8.2
    20 Ratings
    7% above category average
    WooCommerce
    6.1
    91 Ratings
    23% below category average
    Abandoned cart recovery8.216 Ratings5.359 Ratings
    Checkout user experience8.220 Ratings6.991 Ratings
    Online Payment System
    Comparison of Online Payment System features of Optimizely Commerce Connect and WooCommerce
    Feature
    Optimizely Commerce Connect
    8.2
    18 Ratings
    2% below category average
    WooCommerce
    8.5
    85 Ratings
    2% above category average
    eCommerce security8.218 Ratings8.585 Ratings
    eCommerce Marketing
    Comparison of eCommerce Marketing features of Optimizely Commerce Connect and WooCommerce
    Feature
    Optimizely Commerce Connect
    8.8
    26 Ratings
    13% above category average
    WooCommerce
    6.4
    94 Ratings
    18% below category average
    Promotions & discounts8.222 Ratings7.591 Ratings
    Personalized recommendations9.122 Ratings5.374 Ratings
    SEO9.122 Ratings6.583 Ratings
    eCommerce Business Management
    Comparison of eCommerce Business Management features of Optimizely Commerce Connect and WooCommerce
    Feature
    Optimizely Commerce Connect
    8.0
    26 Ratings
    1% below category average
    WooCommerce
    7.9
    93 Ratings
    2% below category average
    Multi-site management9.121 Ratings6.747 Ratings
    Order processing7.320 Ratings8.491 Ratings
    Inventory management7.316 Ratings8.290 Ratings
    Shipping7.317 Ratings8.584 Ratings
    Custom functionality9.124 Ratings7.886 Ratings
    Best Alternatives
    Optimizely Commerce ConnectWooCommerce
    Small Businesses
    Ecwid by Lightspeed
    Score10 out of 10
    Ecwid by Lightspeed
    Score10 out of 10
    Medium-sized Companies
    Shopify
    Score8.7 out of 10
    Shopify
    Score8.7 out of 10
    Enterprises
    IBM Digital Commerce
    Score9 out of 10
    IBM Digital Commerce
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Optimizely Commerce ConnectWooCommerce
    Likelihood to Recommend
    7.1
    (27 ratings)
    8.9
    (95 ratings)
    Likelihood to Renew
    4.6
    (2 ratings)
    7.0
    (4 ratings)
    Usability
    7.7
    (8 ratings)
    8.1
    (12 ratings)
    Support Rating
    8.2
    (1 ratings)
    5.0
    (1 ratings)
    Implementation Rating
    2.7
    (1 ratings)
    -
    (0 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Optimizely Commerce ConnectWooCommerce
    Likelihood to Recommend
    Optimizely
    Our experience may be unique because we opted for an Optimizely team to implement our website/console set-up and connection to our PIM and ERP. The experience may have been different with a 3rd party or it may not have. That said, we have been live with our primary website for almost 2 years and I still do not consider it was ever "done". We have been going back and forth on functionality issues and bugs since launch. I have low confidence that changes made the previous day will 100% be online the next - so my team rechecks the work they did the previous day to ensure everything is online. The addition of a second channel and enhancement requests have compounded the issues. I feel this product would work fine with singular or less complex market SKU offerings.
    Incentivized
    Read full review
    Automattic
    WooCommerce is best suited to customers whose website is built on the WordPress platform, and whose development team has a good understanding of plug-in implementation. If your website is not built on WordPress, but on Laravel or React (or any other non WordPress technology), then WooCommerce is not for you. WooCommerce is also great for customers who just need a simple online shopping experience. If your needs involve more complex or immersive features such as timed discounts, pick up locations, delivery reminders, or post shopping feedback surveys, know that you will need to purchase additional add-ons to make to get these features using WooCommerce set up on WordPress.
    Incentivized
    Read full review
    Pros
    Optimizely
    • Episerver has a robust discount engine. This engine, combined with "visitor groups" allow our marketing department to categorize customers and offer a variety of discounts to targeted customers at specific times.
    • Episerver has a full-featured, storefront experience that can handle everything you might want for an e-commerce website.
    • Episerver offers A/B testing that can be helpful for trying out new content ideas and tracking the results.
    Incentivized
    Read full review
    Automattic
    • Free base package means I can use it when I need to and not pay for it when I'm not using it
    • I can customize the e-commerce options and integrate the calendar booking
    • Payment processing is quick and easy and I can choose my provider
    Incentivized
    Read full review
    Cons
    Optimizely
    • Support. Episerver used to have direct support and access to the tech team to discuss and resolve issues. The new support portal is not enough for developer needs.
    • Quality Assurance. We find issues in the Episerver code that should have been resolved in QA before release.
    • Sales. Episervers sells the framework as a solution while showing Alloy. While it helps Episerver sell more, it puts the implementation partner into trouble as the client thinks they bought the solution. Episerver does not provide a solution. It provides a framework that you can build a solution on.
    Incentivized
    Read full review
    Automattic
    • Because of how the Wordpress database is structured, WooCommerce isn't great for large or complex e-commerce sites.
    • More out-of-the-box options would be nice within the base software.
    • Because add-on plugins are developed by 3rd parties, sometimes you get conflicts that break things.
    Incentivized
    Read full review
    Likelihood to Renew
    Optimizely
    Really want to be able to spend more time and resources on rolling out new things with Episerver but at the moment we seem to be fixing alot of issues and pain points with the way our system was setup.
    Incentivized
    Read full review
    Automattic
    Despite very rare glitches, more connected to an excessive number of plugins, that affect the speed of the site, we are extremely satisfied with the platform, the ability to import and export products, even though we just export them, as we have our proprietary system for updating inventories. We love the ease of upgrading, enhancing, innovating, and the freedom we have to do whatever we want, which is a plus, when you consider Shopify can take down your whole store as they please, if they think you aren't abiding to their TOS or their ever changing set of rules.
    Incentivized
    Read full review
    Usability
    Optimizely
    The administrative interface is largely intuitive and relatively easy to use. The complexity of business needs and ability to customize can affect this (i.e. you have to set up and develop with the user in mind), but the basic structure is largely solid. There are some areas of redundancy (such as Commerce Manager overlapping with other administrative areas) that can sometimes cause confusion or offer some functions in one place, whereas other related functions are managed on a completely different page.
    Incentivized
    Read full review
    Automattic
    It is built on the Wordpress platform, so there are some quirks compared to a dedicated e-commerce product, but it is very intuitive and easy to use, especially for anyone with Wordpress experience. There are numerous great support articles and learning resources available. Significant customization can be achieved with plugins vs other eCommerce platforms, which may require more custom code and have fewer plugin options.
    Incentivized
    Read full review
    Support Rating
    Optimizely
    We had an incredible team at Episerver Supporting us with the go live, reviewing our integration, and pushing our integration partner to deliver a quality product
    Incentivized
    Read full review
    Automattic
    not muh support
    Read full review
    Implementation Rating
    Optimizely
    Fully understand what is OOTB feature of the platform before proceeding to develop. Then implement a customization of key features once you can prove they are working as OOTB to make them more user friendly and productive for the business. Eg pre order and e gift card
    Incentivized
    Read full review
    Automattic
    No answers on this topic
    Alternatives Considered
    Optimizely
    Optimizely Commerce Connect offers a very wide range of features for admin users. There is less a need for an IT specialist or programmer to be involved when changes need to be made.
    Incentivized
    Read full review
    Automattic
    We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy of a lift for our small dev team and we didn't want to rely on Shopify or BigCommerce (though all of those products could have their merits for other projects or clients).
    Incentivized
    Read full review
    Return on Investment
    Optimizely
    • Positive: We have a usable website - better than what we had before and we are seeing a constant increase in adoption.
    • Positive: Counter associates are using the website to help customers.
    • Negative: Too much time being spent QCing previous work.
    Incentivized
    Read full review
    Automattic
    • Positive: low cost to start up, and allowed us to start selling right away.
    • Negative: better plug-ins have a high cost of entry. For example if you want to do subscriptions you need a paid plugin for it.
    • Positive: easily integrates with PayPal and Stripe.
    Incentivized
    Read full review
    ScreenShots

    Optimizely Commerce Connect Screenshots

    Screenshot of the customizable checkout workflow, used to tailor the customer checkout experience.Screenshot of where catalogs, custom attributes, UOM, catalog restrictions, and multiple sites are managed at once.Screenshot of an example of a personalized promotion based on user web activity, used to drive conversion and increase average order value.Screenshot of customized recommendations reportingScreenshot of Optimizely Commerce Connect's personalizationScreenshot of Optimizely Opal, available within Commerce Connect to automate promotion creation by mapping products and variants from your existing product data. Turn tedious campaign work into high velocity scalable promotions.

    WooCommerce Screenshots

    Screenshot of a single product and description.Screenshot of WooCommerce checkout blocks.Screenshot of WooCommerce settings.Screenshot of WooCommerce product editing.Screenshot of WooCommerce products listing.