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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Optimizely Content Management System

    Score8.4 out of 10
    N/AOptimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle, helping users to deliver on-brand, high-impact digital experiences that 'wow' audiences.N/A

    Pimcore

    Score8.5 out of 10
    Mid-Size Companies (51-1,000 employees)
    Pimcore is an open-core Product Experience Management (PXM) platform designed for enterprise organizations that require consolidation of product data, digital assets, and customer experience delivery within a unified infrastructure. Founded in 2013 and headquartered in Salzburg, Austria, the platform serves as a centralized ecosystem for managing multi-channel data operations. Pimcore solutions at a glance A consolidated platform built around six integrated solution…

    $0

    Pricing
    Optimizely Content Management SystemPimcore
    Editions & Modules
    No answers on this topic
    Community Edition
    $0
    Professional Edition
    9,900
    per year per installation
    Enterprise Edition
    29,900
    per year per installation
    PaaS Edition
    From 39,900
    per year per installation
    Offerings
    Pricing Offerings
    Optimizely Content Management SystemPimcore
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeRequiredRequired
    Additional Details——
    More Pricing Information
    Community Pulse
    Optimizely Content Management SystemPimcore
    Considered Both Products
    Optimizely
    No answer on this topic
    Pimcore
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    170 Answers
    No answers on this topic
    Delivers good value for the price
    98%
    Delivers good value for the price
    144 Answers
    No answers on this topic
    Happy with the feature set
    93%
    Happy with the feature set
    164 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    104 Answers
    No answers on this topic
    Implementation went as expected
    86%
    Implementation went as expected
    120 Answers
    No answers on this topic
    Features
    Optimizely Content Management SystemPimcore
    Security
    Comparison of Security features of Optimizely Content Management System and Pimcore
    Feature
    Optimizely Content Management System
    8.4
    169 Ratings
    2% above category average
    Pimcore
    -
    Ratings
    Role-based user permissions8.4169 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Optimizely Content Management System and Pimcore
    Feature
    Optimizely Content Management System
    7.8
    166 Ratings
    0% below category average
    Pimcore
    -
    Ratings
    API7.8159 Ratings00 Ratings
    Internationalization / multi-language7.8127 Ratings00 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Optimizely Content Management System and Pimcore
    Feature
    Optimizely Content Management System
    7.7
    194 Ratings
    2% below category average
    Pimcore
    -
    Ratings
    WYSIWYG editor7.6178 Ratings00 Ratings
    Code quality / cleanliness7.9166 Ratings00 Ratings
    Admin section8.0178 Ratings00 Ratings
    Page templates8.0172 Ratings00 Ratings
    Library of website themes7.497 Ratings00 Ratings
    Mobile optimization / responsive design7.9176 Ratings00 Ratings
    Publishing workflow8.1172 Ratings00 Ratings
    Form generator6.4131 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Optimizely Content Management System and Pimcore
    Feature
    Optimizely Content Management System
    7.5
    180 Ratings
    0% below category average
    Pimcore
    -
    Ratings
    Content taxonomy7.9165 Ratings00 Ratings
    SEO support7.1164 Ratings00 Ratings
    Bulk management6.9137 Ratings00 Ratings
    Availability / breadth of extensions7.5142 Ratings00 Ratings
    Community / comment management8.0117 Ratings00 Ratings
    Best Alternatives
    Optimizely Content Management SystemPimcore
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    No answers on this topic
    Medium-sized Companies
    Square Online
    Score7.7 out of 10
    No answers on this topic
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Optimizely Content Management SystemPimcore
    Likelihood to Recommend
    8.5
    (223 ratings)
    9.7
    (3 ratings)
    Likelihood to Renew
    9.8
    (34 ratings)
    -
    (0 ratings)
    Usability
    8.5
    (92 ratings)
    -
    (0 ratings)
    Availability
    9.2
    (4 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (8 ratings)
    -
    (0 ratings)
    Online Training
    10.0
    (4 ratings)
    -
    (0 ratings)
    Implementation Rating
    6.4
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Optimizely Content Management SystemPimcore
    Likelihood to Recommend
    Optimizely
    If you want to build a website quickly there are plenty of ways to do so with some great examples and plenty of support both from the company and in the forums. if you want to build a more complex structure you can but be ready to spend the time to build exactly what you need as a solid foundation goes a massive way before building out content and making those choices early and sticking with them helps
    Incentivized
    Read full review
    Pimcore
    Pimcore is especially suitable for an organization that has a complex data model and processes that cannot be met easily with out of the box systems. It is especially helpful where data is lying in multiple legacy systems and needs complex integrations with these systems. It may not be the best choice for someone looking for and out of the box system with predefined features.
    Read full review
    Pros
    Optimizely
    • I think the user interface for content admins is very good and very competitive. And compared to other providers, the technology that CMS in particular has. So the way it integrated the net ecosystem is very well because it follows the MBC pattern. So basically it just allows really simple implementations for what would normally be complex components on any other sort of vendor that's out there.
    Incentivized
    Read full review
    Pimcore
    • PIM - Production Information Management
    • CX - Customer Experience and Customer Data Platform
    • MDM - Master Data Management
    • DAM - Digital Asset Management
    • CMS - Content Management System
    • Digital Commerce
    Incentivized
    Read full review
    Cons
    Optimizely
    • Magento did have some nice tools for creating product groups or carousels for promotion. Opti seems to be lacking in that.
    • A blog - maybe this is available and we don't have it installed, but a searchable blog would be very appreciated.
    • Structured Data/MicroData - maybe it's our install, but this seems to be missing
    • Meta data: we have access to limited types and need to make a request from IT, it would be nice to be able to access more to adjust for SEO needs.
    • When in a folder on the BLOCKS tab, it would be wonderful to hit the MEDIA tab and stay in that same folder.
    • I have some less technical people that will make folders with spaces - which Opti handles, but it would be great if it wouldn't accept a space or gave an error message not to use them.
    • I think I know why the extra code is added to urls and image links, but it causes issues when taking things from our testing site to the live site. For example, I need to copy the Navigation from Inspect Element on testing to put it in production. I have learned to work around it, but it's not my favorite.
    Incentivized
    Read full review
    Pimcore
    • Can have a better UI.
    • The data delivery channel sometimes breaks.
    • Analytics and reporting could be improved.
    Incentivized
    Read full review
    Likelihood to Renew
    Optimizely
    Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
    Read full review
    Pimcore
    No answers on this topic
    Usability
    Optimizely
    From our editors perspective they find the CMS system easy and to clear to use. Our developers find it very easy to design on and appreciate the level of service support available. It's also always evolving and getting better every year. We find this investment reassuring and encourages us to try keep pace and see how we can continue to push the envelope and continue to improve all aspect of our websites and online touch points.
    Incentivized
    Read full review
    Pimcore
    No answers on this topic
    Reliability and Availability
    Optimizely
    Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
    Read full review
    Pimcore
    No answers on this topic
    Support Rating
    Optimizely
    I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
    Incentivized
    Read full review
    Pimcore
    No answers on this topic
    Online Training
    Optimizely
    Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
    Read full review
    Pimcore
    No answers on this topic
    Implementation Rating
    Optimizely
    I was not fully involved.
    Incentivized
    Read full review
    Pimcore
    No answers on this topic
    Alternatives Considered
    Optimizely
    Optimizely Content Management System is much more feature rich, and less complex that the other CMS platforms we have used. Optimizely Content Management System is more intuitive in how the content is structured and how easy it is to pull blocks of content to create the layout of a page.
    Incentivized
    Read full review
    Pimcore
    PIMCore is Digital Platform making it single source of truth for many upstream and downstream system. Akeneo is just PIM and its doing PIM job properly but PimCore is much more than this. AEM is too costly and can't be affordable for many small and mid size companies
    Incentivized
    Read full review
    Return on Investment
    Optimizely
    • Flexibility with design that allows us to work towards our mission of 'Tennis Opened Up'
    • Speed of deploying content, meaning users can really on us for the most up-to-date content on tennis in Britain
    • Ability to have different logged-in areas for different user groups, allowing us to create more bespoke and personalised experiences
    Incentivized
    Read full review
    Pimcore
    • With the customers we have worked with, Pimcore has quite a positive impact on ROI.
    • Pimcore systems have helped customers not only integrate their data but also improved data quality, greatly reduced their time to market and turn around time.
    Read full review
    ScreenShots

    Optimizely Content Management System Screenshots

    Screenshot of Content delivery: Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.Screenshot of User roles and permissionsScreenshot of (SaaS CMS): Visual Builder: Add an image: Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. A drag-and-drop system is used to add, move, and rearrange elements within the layout, for quick and flexible content organization.Screenshot of (SaaS CMS): Visual Builder: Create an experience: Create an Experience functionality in Optimizely Visual Builder offers a code-free way to build and manage captivating digital experiences. It offers pre-built content blocks or elements (like text, images, buttons, forms, etc.) that can be positioned on the page layout as desired. Visual Builder offers extensive options to customize the appearance and behavior of these elements. Users can modify colors, fonts, sizes, animations, and even add interactive features providing flexibility in arranging content, accommodating various design needs and responsiveness across different screen sizes.Screenshot of (SaaS CMS): Visual Builder: Publish: The Visual Builder displays changes in real-time as they are made. This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, the Interactive Preview mode can be used to test elements like forms, buttons, and other interactive components to ensure they work as expected on the live site. Changes can then be published directly from the Visual Builder interface, making them instantly available to site visitors.Screenshot of the central location to manage assets, editing and publishing content.

    Pimcore Screenshots

    Screenshot of Pimcore offers integrated Digital Asset Management (DAM) functionality to centrally manage all types of digital assets like images, videos, documents, and graphics. Users can enrich these assets with custom metadata and categorize them using flexible tagging. This tagging system enhances searchability and organization across all connected content. Metadata structures can be tailored to meet business-specific requirements, enabling precise control and contextual enrichment of assets throughout their lifecycle.Screenshot of Pimcore PIM offers flexible product data modeling that supports complex and scalable data structures tailored to any business need. Its graphical data modeling interface enables the creation of custom classes, attributes, and entity relationships without coding. Pimcore supports data inheritance, allowing child products to automatically inherit attributes from parent items, reducing redundancy. With data perspectives, users can define role-specific views for streamlined editing. Strong data relation capabilities further enrich product information by linking related entities like accessories or manuals, ensuring consistency, efficiency, and reusability across all channels.Screenshot of Pimcore supports data quality management through configurable validation rules, completeness checks, and structured data models. Businesses can define mandatory fields, set formatting or value constraints, and apply rule-based validations across data types. Dashboards and custom widgets highlight data quality metrics in real time. These capabilities ensure consistent, accurate, and reliable data, reduce errors in downstream systems, and support compliance with internal and external data standards.Screenshot of Pimcore’s batch editing functionality for assets empowers users to manage and update multiple digital files simultaneously. This feature streamlines administrative tasks by enabling the mass assignment of metadata, tags, or classifications across selected assets in just a few clicks. It reduces manual workload and ensures consistency in data quality, which is vital for large enterprises managing thousands of media files. For users, it enhances productivity and accelerates time-to-market by minimizing repetitive actions and improving operational workflows.Screenshot of Pimcore offers search and filtering capabilities across all content types - assets, data objects, and documents. Users can perform full-text searches, apply advanced filters, and configure faceted navigation to quickly locate relevant data. The system supports attribute-based filtering, role-specific search masks, and customizable grid views. These tools enhance user efficiency, reduce time spent on manual browsing, and ensure data accessibility and precision in high-volume environments.Screenshot of Pimcore’s Digital Experience Platform (DXP), which integrates content management and personalization to deliver tailored digital experiences across channels. It enables real-time content and product personalization based on user behavior, segmentation, or contextual data. With built-in tools for targeting, rule-based personalization, and multichannel publishing, businesses can serve dynamic content and product views adapted to individual preferences. This leads to increased engagement, improved conversion rates, and a consistent brand experience across all digital touchpoints.