OptinMonster vs. Picreel vs. Thrive Leads

OptinMonster is a perfect tool for companies that want to convert website visitors that leave without providing any information. Having more email addresses gives you more prospects to sell your products and services. You can use OptinMonster campaigns to generate leads on blog pages that normally lack a call to action, or use them to capture abandoning visitors on important product or service pages. It is generally a pop-up software, so it can't necessarily replace any plugin or software that handles web forms.

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Onboarding and success managers are available only in some plans. I hope they offer a successful manager on every plan in the future.

I have yet to find a similar system that is as easy to use and comes with the type of support that Thrive Leads does. Sometimes support is a bit slow, but they always get back to you and nine times out of ten they can fix any problems on the first go. The flexibility of the form plugin itself is also excellent.

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• Lots of pre-designed campaigns to choose from that are fully customizable.
• Customizable CSS for each campaign is built in.

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• The A/B testing feature is a godsend.
• It has helped me determine what popup designs and copy work better to get results.
• The huge number of templates sorted in various categories helps create amazing popups quickly.

• Easy to use
• Beautifully designed for excellent customer experience
• A/B testing capabilities

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• Analytics is probably the area for the biggest improvement. Other than showing how the number of visitors, number of conversions, and conversion rate, there isn't much else to the native analytics. It would be nice to see campaign metrics side by side. Otherwise, you have to view one campaign at a time. In the history of conversions graph, it doesn't overlay website traffic or show how the conversion rate has changed over time.
• The only other area that may use improvement is their capable integrations. There are a few that are not provided, such as Kartra and Salesforce.

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• A/B testing is good but the analytics and comparison feature when we A/B test the popups to check the campaign results need improvements.
• As an e-commerce owner, leads are everything for our marketers to run campaigns and boost conversions. Picreel proved to be a great lead generation tool as we targeted website visitors with interactive pop ups at the right time. This helped us in reducing cart abandonment rates and we also witnessed an increase in our newsletter subscribers.

• Experienced a few bugs and slowdowns on high traffic sites
• Could use more flexibility for tagging leads in our email provider
• Occasionally stopped working in the back end — needed customer support to help

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I don't change the pop up texts and leave the service to work without tinkering. I don't particularly like the dashboard elements and design functionality. But the product does exactly what it is designed for.

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Thrive Leads can be easily used by anyone who has the basic skills to work within the WordPress environment and who has the knowledge about lead capture and segmentation. As a lead capture tool, I think it's use is restricted to obtaining contact information in different settings, which it does flawlessly.

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I don't often need to contact their support team since their tools are quite easy to use and their documentation is well written. On the few occasions I haven't been able to find an answer on my own, their team was happy to help out in a timely manner.

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In general, the support is great. When living in a different time zone, the support can seem slow but it's not. Most of the time, any issues I have get sorted out quickly and if it's not the first time, it generally gets fixed on the second go. Their knowledge base is good too although sometimes it's hard to search. Not usually their fault, more that users don't title their problems better.

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Bitly link tracking can show us how content is resonating with our different audiences. Links do direct traffic to websites where a new visitor can be invited to subscribe to a newsletter. We can see a spike in traffic on a certain link and this can be connected to new subscriber growth as visitors react to the OptinMonster plugin. The two products co-exist effectively.

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Picreel is working fine for me as it is but could include the scope for a more detailed self-help guide or FAQ section. This would reduce my need to contact the customer service panel for issues that are slightly more complex.

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I've used Optin Monster and Poptin on other projects. Both are good software for different use cases. Poptin is great if you are scrappy, just getting started, and you need a proof of concept and want to keep costs low until you've tested the market. Poptin isn't anywhere near as easy to use as Thrive Leads, but that $0 price tag is meaningful while you are just getting started. OptinMonster isn't as easy or intuitive to use as a builder, but the advantage is that more VAs have used Optin Monster as have used Thrive Leads, so you often don't have to do as much training. I would consider OptinMonster in cases where a website isn't build using Thrive Themes and where an incumbent VA is already well versed in the software.

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• For several clients that we have implemented OptinMonster for, we have had a significant increase in leads, which keeps our clients happy and we retain the business.
• Campaigns are quick to set up, so it saves us significant time versus having to go to a web developer to build pop-ups or web forms. We can add something that goes "on top" of the website and turn it on and off with ease or change display rules to adjust how we want to use it.

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• A positive is it helps me to boost my conversion rate on the website.
• Needs to improve in dashboard

• Grew our email list quickly through opt in offers
• Decreased time to build campaigns manually
• Increased donations from email subscribers

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info