TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Contact about Tealium Customer Data Hub

Please fill out the form below to get in touch.

Tealium

Connect with Tealium

What are you interested in?

Already have an account?

You hereby consent to have TrustRadius share the information supplied on this form with Tealium so that Tealium and TrustRadius may contact you in regard to the information requested.

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Oracle Database

    Score8.2 out of 10
    N/AOracle Database, currently in edition 23ai, is a converged, multimodel database management system. It is designed to simplify development for AI, microservices, graph, document, spatial, and relational applications.

    $0.05

    per hour

    Tealium Customer Data Hub

    Score8.7 out of 10
    Enterprise companies (1,001+ employees)
    The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.N/A
    Pricing
    Oracle DatabaseTealium Customer Data Hub
    Editions & Modules
    Oracle Base Database Service - Standard
    $0.0538
    per hour
    Oracle Base Database Service - Enterprise
    $0.1075
    per hour
    Oracle Base Database Service - High Performance
    $0.2218
    per hour
    Standard Edition
    Contact Sales
    Enterprise Edition
    Contact Sales
    Personal Edition
    Contact Sales
    No answers on this topic
    Offerings
    Pricing Offerings
    Oracle DatabaseTealium Customer Data Hub
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Oracle DatabaseTealium Customer Data Hub
    Considered Both Products
    Oracle
    No answer on this topic
    Tealium
    No answer on this topic
    Key User Insights
    Would buy again
    86%
    Would buy again
    24 Answers
    99%
    Would buy again
    82 Answers
    Delivers good value for the price
    83%
    Delivers good value for the price
    19 Answers
    97%
    Delivers good value for the price
    67 Answers
    Happy with the feature set
    89%
    Happy with the feature set
    25 Answers
    98%
    Happy with the feature set
    81 Answers
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    14 Answers
    93%
    Lived up to sales and marketing promises
    53 Answers
    Implementation went as expected
    91%
    Implementation went as expected
    21 Answers
    87%
    Implementation went as expected
    60 Answers
    Features
    Oracle DatabaseTealium Customer Data Hub
    Relational Databases
    Comparison of Relational Databases features of Oracle Database and Tealium Customer Data Hub
    Feature
    Oracle Database
    8.3
    7 Ratings
    2% above category average
    Tealium Customer Data Hub
    -
    Ratings
    ACID compliance8.47 Ratings00 Ratings
    Database monitoring8.77 Ratings00 Ratings
    Database locking8.77 Ratings00 Ratings
    Encryption9.06 Ratings00 Ratings
    Disaster recovery8.86 Ratings00 Ratings
    Flexible deployment6.47 Ratings00 Ratings
    Multiple datatypes8.17 Ratings00 Ratings
    Tag Management
    Comparison of Tag Management features of Oracle Database and Tealium Customer Data Hub
    Feature
    Oracle Database
    -
    Ratings
    Tealium Customer Data Hub
    8.2
    12 Ratings
    0% below category average
    Tag library00 Ratings9.012 Ratings
    Tag variable mapping00 Ratings8.012 Ratings
    Ease of writing custom tags00 Ratings8.012 Ratings
    Rules-driven tag execution00 Ratings9.112 Ratings
    Tag performance monitoring00 Ratings4.311 Ratings
    Page load times00 Ratings8.911 Ratings
    Mobile app tagging00 Ratings8.05 Ratings
    Library of JavaScript extensions00 Ratings9.911 Ratings
    Best Alternatives
    Oracle DatabaseTealium Customer Data Hub
    Small Businesses
    Amazon RDS
    Score8.1 out of 10
    Twilio Segment
    Score8.4 out of 10
    Medium-sized Companies
    SingleStore
    Score8.2 out of 10
    Treasure AI
    Score9 out of 10
    Enterprises
    SAP IQ
    Score5.4 out of 10
    Treasure AI
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Oracle DatabaseTealium Customer Data Hub
    Likelihood to Recommend
    8.2
    (199 ratings)
    8.5
    (131 ratings)
    Likelihood to Renew
    9.0
    (6 ratings)
    9.2
    (20 ratings)
    Usability
    7.6
    (13 ratings)
    9.0
    (12 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (2 ratings)
    Performance
    -
    (0 ratings)
    9.0
    (4 ratings)
    Support Rating
    7.0
    (5 ratings)
    8.4
    (84 ratings)
    Online Training
    -
    (0 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    9.6
    (3 ratings)
    10.0
    (2 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    8.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.0
    (2 ratings)
    Professional Services
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Oracle DatabaseTealium Customer Data Hub
    Likelihood to Recommend
    Oracle
    We migrated from NoSQL to an Oracle database. One of the reasons was robust backup and recovery options available in the Oracle database, which provide zero data loss. A transactional database like Oracle is a better fit for our use case than NoSQL. On a large scale, deployment was evaluated as a cheaper option than the NoSQL engine. This conclusion came even after considering Oracle license is expensive.
    Incentivized
    Read full review
    Tealium
    Well suited: Any company that has a variety of data interspersed across multiple systems and is trying to get a more unified understanding of their customer profile—that enriched customer view of having all these disparate data sources and wanting to bring them together in a relatively seamless manner, and then having that more nuanced understanding of the entirety of the customer and being able to action off of it. Which again, I feel like is a core marketing use case.
    Incentivized
    Read full review
    Pros
    Oracle
    • Supports most of the Operating Systems like Unix, Linux and Windows Server.
    • It works well in high load environment under intense parallel transactions setup.
    • Highly reliable DBMS, especially RAC is very much reliable.
    • Well managed and predictable release of security patches.
    • We have highly scaled it from on-prem to a cloud cluster environment for our product.
    • One of the best-performing DBMSs on Linux machines under test delivers high throughput (QPS).
    Incentivized
    Read full review
    Tealium
    • Activation in real time - it's really good and you can literally see the information being activated in all other technologies that my clients use, like TikTok, Facebook, Google, et cetera. At the time that a client arrives on your website, you have instant data to enrich the profiles and activate on this channel. So this is really good and it's something that Tealium give us the control in order to do that.
    • The other thing is that you have the power to choose what data you want to collect and what data you do not want to collect. Tealium is particularly very good on doing that.
    Incentivized
    Read full review
    Cons
    Oracle
    • The memory demand and management makes it impossible to run it in a container.
    • It is hard to perform local unit testing with Oracle even using the personal edition (aggressive all the available memory grab for itself).
    • Lack of built in database migrations (e.g. as Flyway).
    • The need to install the Oracle client in addition to its drivers.
    • The cost of running it, especially in the Cloud.
    • Comes with very spartan community grade client/management tools whereas the commercial offerings tend to demand a premium price.
    Incentivized
    Read full review
    Tealium
    • Audiences—don't they technically exist in Tealium? They are just streamed—no count, no backfill, etc.
    • Working backward to identify issues involves lots of clicking in the UI, going from audience to audience attribute, badge to event attribute, and so on.
    • You have to wait for a Real-Time event to see the payload. There is no sample or other option.
    Incentivized
    Read full review
    Likelihood to Renew
    Oracle
    There is a lot of sunk cost in a product like Oracle 12c. It is doing a great job, it would not provide us much benefit to switch to another product even if it did the same thing due to the work involved in making such a switch. It would not be cost effective.
    Incentivized
    Read full review
    Tealium
    I already know that my company has no plans to discontinue use of Tealium. We are heavily reliant on it due to a huge number of product teams and developers we would have to work with to place tags across many pages. Tealium is already there on the pages, and our application/product teams are familiar with how to integrate it. It is just the simplest way to ensure that new data requirements are implemented in a timely manner.
    Incentivized
    Read full review
    Usability
    Oracle
    Many of the powerful options can be auto-configured but there are still many things to take into account at the moment of installing and configuring an Oracle Database, compared with SQL Server or other databases. At the same time, that extra complexity allows for detailed configuration and guarantees performance, scalability, availability and security.
    Incentivized
    Read full review
    Tealium
    Once you understand how it works and how to implement things, it is a dream and very user friendly. There is the initial learning curve but there are oceans of helpers available to you to help you bridge that initial gap and get going. Take the time to learn it up front and you will never have any problems. And support is great and available to answer questions
    Incentivized
    Read full review
    Reliability and Availability
    Oracle
    No answers on this topic
    Tealium
    It's been flawless as far as I am concerned.
    Incentivized
    Read full review
    Performance
    Oracle
    No answers on this topic
    Tealium
    Sometimes publishing can take longer than expected
    Incentivized
    Read full review
    Support Rating
    Oracle
    1. I have very good experience with Oracle Database support team. Oracle support team has pool of talented Oracle Analyst resources in different regions. To name a few regions - EMEA, Asia, USA(EST, MST, PST), Australia. Their support staffs are very supportive, well trained, and customer focused. Whenever I open Oracle Sev1 SR(service request), I always get prompt update on my case timely. 2. Oracle has zoom call and chat session option linked to Oracle SR. Whenever you are in Oracle portal - you can chat with the Oracle Analyst who is working on your case. You can request for Oracle zoom call thru which you can share the your problem server screen in no time. This is very nice as it saves lot of time and energy in case you have to follow up with oracle support for your case. 3.Oracle has excellent knowledge base in which all the customer databases critical problems and their solutions are well documented. It is very easy to follow without consulting to support team at first.
    Incentivized
    Read full review
    Tealium
    The support team often is so quick to respond and so helpful when it comes to working with the needs of my clients and being able to resolve potential shortcomings or technical issues or surrounding the tool. There have been times more recently that I’ve gotten more generic service rather than the tailored experience that I have come to expect.
    Incentivized
    Read full review
    Online Training
    Oracle
    No answers on this topic
    Tealium
    Did what we needed to onboard us onto the platform
    Incentivized
    Read full review
    Implementation Rating
    Oracle
    Overall the implementation went very well and after that everything came out as expected - in terms of performance and scalability. People should always install and upgrade a stable version for production with the latest patch set updates, test properly as much as possible, and should have a backup plan if anything unexpected happens
    Read full review
    Tealium
    Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
    Incentivized
    Read full review
    Alternatives Considered
    Oracle
    Because of a rich user base and support for any critical issue, this is one of the best options to choose. In case the project has a TCO issue, it can compromise and choose Postgres as the best alternative. SQL server is also good and easy to code and maintain but performance is not as good as the Oracle
    Incentivized
    Read full review
    Tealium
    Tealium Customer Data Hub can do it all in one. Whereas, I think by using multiple Tealium Customer Data Hubs, we can utilize what each tool is really good at. In an ideal world, we'd like to use Tealium Customer Data Hub for everything, but one thing that we struggle with is Audience Segmentation, and we are looking for a one touch solution, without a lot of the work since the data is already there.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Oracle
    No answers on this topic
    Tealium
    Like anything it could be cheaper but we still feel we get value from it.
    Incentivized
    Read full review
    Scalability
    Oracle
    No answers on this topic
    Tealium
    Never had an issue, scales as we use it.
    Incentivized
    Read full review
    Professional Services
    Oracle
    No answers on this topic
    Tealium
    Very easy to work with and relatively cost effective
    Incentivized
    Read full review
    Return on Investment
    Oracle
    • Multiple applications can use the same database and still get high performance
    • Licensing cost is still a concern compared to the other options available in the market that are very very inexpensive
    • Almost a maintenance free database
    • Oracle Grid makes life easy in terms of monitoring and managing the databases
    Incentivized
    Read full review
    Tealium
    • There has been a near immeasurable return on customer data and improvement of our quality for our physical products due to be in tune with the customer. This has changed our way of doing things for the better to gain a better flow and overall workplace experience.
    • A negative is that Tealium AudienceStream becomes harder to manuever and use data analytics for when a database has been existing for a fairly large amount of time. It goes from an agile ship to a huge vessel that takes many components to be able to move.
    Incentivized
    Read full review
    ScreenShots

    Tealium Customer Data Hub Screenshots

    Screenshot of Data Supply ChainScreenshot of Data LayerScreenshot of Connector MarketplaceScreenshot of Live Event TrackingScreenshot of AudienceStream Dashboard