Oracle Exadata is an enterprise database platform that runs Oracle Database workloads of any scale and criticality with high performance, availability, and security. Exadata’s scale-out design employs optimizations that let transaction processing, analytics, machine learning, and mixed workloads run faster. Consolidating diverse Oracle Database workloads on Exadata platforms in enterprise data centers, Oracle Cloud Infrastructure (OCI), and multicloud environments helps organizations increase…
$2.90
Per Unit
Agentforce Marketing
Score 7.7 out of 10
N/A
Marketing Cloud is a cloud-based digital marketing platform, used by marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
$1,250
per month per installation
Treasure Data
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
Treasure Data is an enterprise customer data platform (CDP) that reclaims customer-centricity in the age of the digital customer. It does this by connecting all data and uniting teams and systems into one customer data platform to power purposeful engagements.
N/A
Pricing
Oracle Exadata
Salesforce Agentforce Marketing
Treasure Data
Editions & Modules
Database Server
$2.9032
Per Unit
Quarter Rack
$14.5162
Per Unit
Account Engagement
$1,250
per month
Engagement
$1,250
per month
Intelligence
$3,000
per month
Loyalty Management
$20,000
per month
Personalization
$100,000
per year
Data Cloud for Marketing
$108,000
per year
No answers on this topic
Offerings
Pricing Offerings
Oracle Exadata
Agentforce Marketing
Treasure Data
Free Trial
No
Yes
No
Free/Freemium Version
No
No
No
Premium Consulting/Integration Services
No
Yes
No
Entry-level Setup Fee
No setup fee
No setup fee
Optional
Additional Details
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—
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More Pricing Information
Community Pulse
Oracle Exadata
Salesforce Agentforce Marketing
Treasure Data
Considered Multiple Products
Oracle Exadata
No answer on this topic
Agentforce Marketing
Verified User
Director
Chose Salesforce Agentforce Marketing
Overall, 80 percent of the features and boiler plate and standard across all these tools. Salesforce leads in integrations and global scalability. But lacks in User interface and ease of use.
Oracle Exadata is well-suited for environments where massive performance for Oracle databases is required. Storage indexes reduce the unnecessary I/O. Smart Flash Cache accelerates random reads/writes.
Our OLTP application demands very high concurrency. Multi-node Exadata provides high availability and zero downtime during DB patching. It comes with lots of built-in automations, so it reduces many routine tasks for sysadmins, like network, storage, and VM configuration, and it also reduces many Oracle DBA tasks, like Oracle software installation, patching, and upgrades.
I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.
Treasure Data is well suited to integrating multiple data sources, including online and digital sources. It is also well suited to trigger audience activations to known customers based on their online activity, integrating 3rd party data, and activating target audiences to ad platforms.
Oracle Database : Deliver industry-leading security, high availability and scalability with Oracle Database, which has been significantly enhanced to take advantage of the Oracle Exadata Storage Servers.
Exadata Smart Scan : Improve query performance by offloading intensive query processing and data mining scoring to scalable intelligent storage servers.
Smart Flash Cache : Transparently cache 'hot' read and write data to fast solid-state storage, improving query response times and throughput. Exadata systems use the latest PCI flash technology rather than flash disks. PCI flash delivers ultra-high performance by placing flash directly on the high speed PCI bus rather than behind slow disk controllers.
Hybrid Columnar Compression : Reduce the size of data warehousing tables by 10x, and archive tables by 50x, to improve performance and lower storage costs for primary, standby, and backup databases. Query high, query low, archive high and archive low.
Infiniband Network : Connect multiple Oracle Exadata Database Machines using the InfiniBand fabric to form a larger single system image configuration. Each InfiniBand link provides 40 Gigabits of bandwidth–many times higher than traditional storage or server networks.
Petabyte Scalability : Easily scale data warehouse to support enterprise data growth.
CDP provides a unified view of data from all touchpoints in the customer journey until a single customer uses the service. This feature is very helpful in making service decisions and direction.
It provides a variety of extensions to bring your data together in one place and helps you do this easily.
Kits provided by Treasure Box provide basic but helpful methods for further development of services.
The process of patching and upgrade of Exadata server components could be improved with a goal to minimize the overall effort, make it fully automated and transparent.
Improved guidelines and possibly more sophisticated tools for sizing of new Exadata servers for migration from old legacy hardware.
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
I do think that we definitely will be renewing. We are putting major resources, time, and effort into Treasure Data becoming an extension of our organization, in many ways. We are working toward complete synergies with this product and leadership is very excited about the direction we are heading to be completely customer-centric.
I am comparing Exadata with the Oracle RAC database experience. In addition to Oracle RAC features, Exadata provides automatic performance optimization through Smart Scan and storage indexes. Deep integration with the Oracle ecosystem and tight coupling with Oracle Enterprise Manager for monitoring and management. Some downsides of Exadata are: a steep learning curve, concepts like cell offloading, IORM, and flash cache behavior aren’t intuitive initially. Operating Exadata requires specialized DBA skills.
You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
It's a easy platform to use and give the user detailed logs about what is going on in the workflows, so someone that do not have a lot of experience can start to work with it. And also the master segment usability is awesome, as we can filter a lot of data the way we want.
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
As treasure data has a 24 hours support, every time we has big issues that impacts the zones, we do have immediatly support from the treasure data team, so I would say that we do not have any issues with availability
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
Since treasure data has started having a huge amount of data, sometimes we do have problems with the workflows logs because we generate a lot of then. But with integrations I have not to complain, its really easy to integrate with other platforms.
They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
The technical team has a good hold on the nuances of the data related to our organization. I have found the online technical support on their site quite responsive including the L1 support. In cases where the L1 team isn't able to resolve, I have found they are prompt in getting the product team's input to get a quick resolution.
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
I wasnt here at the training in the start, but I had a few training with treasure data for a few functionalities, and they provided me god explanations and great documentations, eve if the project were in beta.
From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
Oracle Exadata Database Machine had the best performance overall hands down. It clearly beat the competition and we were seeing 1000X improvement on SAP HANA. Oracle Exadata Database Machine beat that without us refactoring our code. To achieve that in HANA, we had to refactor the code somewhat. Now this was for our limited POC of 5 use cases. Given the large number of stored procedures we had in Sybase, we need to capture more production metrics but we are seeing incredible performance.
We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.
We chose Treasure Data for the supreme customer service and lack of hidden costs. We don't need to manage any infrastructure or scale anything to meet customer demand. Treasure Data handles everything and makes it easy for us to integrate and focus on the tasks at hand. There may be cheaper options but we do not regret our decision to go with Treasure Data one bit.
Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
Single support from a single vendor with both machine and database from Oracle, which is costing us less.
With Exadata, we need less technical manpower and less technical support. A business transaction with the integrated and centralized database helps us focus on other business needs.
We don't need to buy additional licenses and Hardware for the next 3 to 5 years.
Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
We have built and supported our source of truth data tables using Treasure. This forms the foundation of our decision making.
Most of our Tableau data sources are created using a Treasure Data export which is executed by workflows on a daily basis which allows us to have visibility into day to day performance and communicate them to a wide variety of roles.
We load custom data into our Salesforce instance which allows us to trigger certain workflows and build accountability - i.e. a "Sale" will only count once a certain product driven event occurs which comes from data we pipe into Treasure and then into Salesforce.
