Oracle Moat Measurement vs. Singular vs. Supermetrics

Moat is well suited to implement into digital placements that are being served through third-party ad servers (Campaign Manager, Flashtalking, etc). It holds your publishers accountable from a viewability standpoint. If you are running high dynamic or site serving placements with 1x1 or click trackers, you aren't able to measure viewability and are at the mercy of publishers providing viewability metrics.

Incentivized

Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend. Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports.

Incentivized

If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source.

Incentivized

• Breaks down how well each creative has done in a campaign.
• Allows us to see the progress of a campaign through its time live.
• Can easily be organized to pull the data you're looking for.
• Can export into an excel doc to then dig deeper and format and look at data outside of Moat.

Incentivized

• Creative reporting is one of the features of Singular (formerly Apsalar), which I love the most.
• Tracking the user journey right from the click to purchase.

Incentivized

• Supermetrics is easy to use, the ui is helpful for creating queries.
• Supermetrics allows to run the created queries on triggers.
• Supermetrics allows to connect with different data sources like Google analytics etc .,
• Supermetrics sends alert on the failure of queries to the desired email address

Incentivized

• I’ve experienced some issues exporting reports into an Excel doc and have to manually copy and paste data with can be very time-consuming.
• You have to manually wrap video tags with the MOAT pixel which can be a tedious process.
• Video and display are in separate interfaces so you have to export separately and then consolidate into one report.

Incentivized

• Providing a clear solution to cross-device attribution and measurement: no vendor does this well currently.
• Ability to toggle advanced attribution models: first-last touch, time decay, etc.
• Comprehensive deep linking solution (similar to Branch).

Incentivized

• Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them.
• No public data for LinkedIn.
• Definitely requires knowledge on how to use Google Data Studio.

Incentivized

When we report about a bug or a problem the support usually responds quickly and try to provide a solution/fix in a timely manner. I wish that they had a monitoring tool to notify me about bugs before I spot them myself.

Incentivized

Moat gives our team more insight into how campaigns are running. They give a more detailed breakdown per creative whereas other platforms only touch upon the limited or more specific information.

Incentivized

AppsFlyer is the top of mind MMP, while Singular would be my second choice with Adjust. AppsFlyer has a great UX and customer support. While Adjust is still lagging a little bit behind.

Incentivized

Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment.

Incentivized

• It has given the media and analytics team more granular metrics to measure for campaigns that may have awareness objectives and no KPIs.
• Measuring view ability ensures that clients media dollars are being viewed by the targeted audience.
• Moat allows you to gain metrics that can be very insightful and how users are interacting with placements, creative, etc.

Incentivized

• Has helped to improve the ROI.
• Helped to identify the right set of audience which need to be targeted.

Incentivized

• Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
• Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
• Time! We save a lot of time on our monthly reports thanks to Supermetrics.

Incentivized