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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ortto

    Score9 out of 10
    Small Businesses (1-50 employees)
    Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…

    $199

    per month month-to-month commitment with 10,000 contacts

    Percolate, now part of Seismic

    Score9 out of 10
    Enterprise companies (1,001+ employees)
    Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.N/A
    Pricing
    OrttoPercolate, now part of Seismic
    Editions & Modules
    Starter
    $199
    per month month-to-month commitment with 5,000 contacts
    Professional
    $599
    per month month-to-month commitment with 10,000 contacts
    Enterprise
    Custom
    per month annual commitment, paid monthly with 10,000 contacts
    No answers on this topic
    Offerings
    Pricing Offerings
    OrttoPercolate, now part of Seismic
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeRequired
    Additional Details10% discount for quarterly billing. 15% discount for annual billing.—
    More Pricing Information
    Features
    OrttoPercolate, now part of Seismic
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Ortto and Percolate, now part of Seismic
    Feature
    Ortto
    9.0
    11 Ratings
    15% above category average
    Percolate, now part of Seismic
    -
    Ratings
    WYSIWYG email editor8.911 Ratings00 Ratings
    Dynamic content8.98 Ratings00 Ratings
    Ability to test dynamic content8.98 Ratings00 Ratings
    A/B testing8.98 Ratings00 Ratings
    Mobile optimization8.910 Ratings00 Ratings
    Email deliverability reporting9.911 Ratings00 Ratings
    List management8.911 Ratings00 Ratings
    Triggered drip sequences8.911 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Ortto and Percolate, now part of Seismic
    Feature
    Ortto
    9.2
    11 Ratings
    15% above category average
    Percolate, now part of Seismic
    -
    Ratings
    Lead nurturing automation9.911 Ratings00 Ratings
    Data quality management8.910 Ratings00 Ratings
    Automated sales alerts and tasks8.99 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Ortto and Percolate, now part of Seismic
    Feature
    Ortto
    8.9
    9 Ratings
    16% above category average
    Percolate, now part of Seismic
    -
    Ratings
    Event/webinar marketing8.99 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Ortto and Percolate, now part of Seismic
    Feature
    Ortto
    8.9
    8 Ratings
    16% above category average
    Percolate, now part of Seismic
    -
    Ratings
    Social profile integration8.98 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Ortto and Percolate, now part of Seismic
    Feature
    Ortto
    8.9
    12 Ratings
    17% above category average
    Percolate, now part of Seismic
    -
    Ratings
    Dashboards8.912 Ratings00 Ratings
    Standard reports8.912 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Ortto and Percolate, now part of Seismic
    Feature
    Ortto
    8.9
    9 Ratings
    15% above category average
    Percolate, now part of Seismic
    -
    Ratings
    API8.98 Ratings00 Ratings
    Customizability8.99 Ratings00 Ratings
    Integration with Salesforce.com8.97 Ratings00 Ratings
    Content Creation
    Comparison of Content Creation features of Ortto and Percolate, now part of Seismic
    Feature
    Ortto
    -
    Ratings
    Percolate, now part of Seismic
    8.5
    13 Ratings
    8% above category average
    Ideation00 Ratings7.011 Ratings
    Approval workflows00 Ratings9.013 Ratings
    Content collaboration00 Ratings9.011 Ratings
    Content calendar00 Ratings8.013 Ratings
    Network for content licensing/production00 Ratings9.34 Ratings
    Content Publishing
    Comparison of Content Publishing features of Ortto and Percolate, now part of Seismic
    Feature
    Ortto
    -
    Ratings
    Percolate, now part of Seismic
    7.8
    13 Ratings
    0% below category average
    Content hub00 Ratings8.012 Ratings
    Content distribution00 Ratings8.012 Ratings
    Content promotion00 Ratings7.010 Ratings
    Content automation00 Ratings8.012 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Ortto and Percolate, now part of Seismic
    Feature
    Ortto
    -
    Ratings
    Percolate, now part of Seismic
    7.3
    13 Ratings
    1% below category average
    Closed-loop tracking and reporting00 Ratings7.011 Ratings
    Content performance analytics00 Ratings7.013 Ratings
    Campaign optimization dashboard00 Ratings8.03 Ratings
    Best Alternatives
    OrttoPercolate, now part of Seismic
    Small Businesses
    Vbout
    Score9.9 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OrttoPercolate, now part of Seismic
    Likelihood to Recommend
    8.9
    (12 ratings)
    9.0
    (14 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    OrttoPercolate, now part of Seismic
    Likelihood to Recommend
    Ortto
    Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
    Incentivized
    Read full review
    Discontinued Products
    Very useful for the management, planning, and programming of all social networks, as well as marketing campaigns. One of the best tools to make life easier for community managers and automate daily tasks such as content publishing. It is my favorite for managing my clients' networks.
    Incentivized
    Read full review
    Pros
    Ortto
    • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
    • Easy and powerful email editing and creation built-in. No need for email template coding.
    • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
    Incentivized
    Read full review
    Discontinued Products
    • Create social content from briefing all the way through to the approval process.
    • Social planner for managing topics and content streams across multiple channels.
    • Robust API and integrations.
    • Image library (with cost-free access/rights to stock photo libraries).
    • Frequent updates to the platform.
    • Built-in community management.
    Incentivized
    Read full review
    Cons
    Ortto
    • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
    Incentivized
    Read full review
    Discontinued Products
    • A lot of the features in Percolate are very well built, but only provide the bare minimum as features go. Its editorial calendar for example lacks export/import features and its multimedia repository only supports images. In many ways, Percolate is trying very hard to be too much at the same time.
    • At the moment, Percolate lacks user level management. We can add users who need to be moderated before posting, but it is for example not possible to add users just for one specific function (like the multimedia database).
    Read full review
    Likelihood to Renew
    Ortto
    No answers on this topic
    Discontinued Products
    Percolate is a great tool for us, because we need the approval process workflows. The training was great when we first signed on, and the interface is very user friendly. We have trained our interns to use it as well with no issues. It makes keeping up with our content calendar a breeze and we can easily see what posts have been approved and which ones are still pending at a quick glance
    Incentivized
    Read full review
    Usability
    Ortto
    No answers on this topic
    Discontinued Products
    Easy to set up approval flows, but not always necessary to follow all the requires steps
    Incentivized
    Read full review
    Implementation Rating
    Ortto
    No answers on this topic
    Discontinued Products
    Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...
    Read full review
    Alternatives Considered
    Ortto
    How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
    Incentivized
    Read full review
    Discontinued Products
    Percolate and Falcon have many similarities and provide many of the same features, however Percolate felt a bit more robust than Falcon, although it does come with a higher price tag to match. Both platforms are excellent for content approval workflows, content scheduling, and community management. Percolate offers additional features such as an Asset Management Library and a section for creative briefs and collaboration with internal teams.
    Incentivized
    Read full review
    Return on Investment
    Ortto
    • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
    Incentivized
    Read full review
    Discontinued Products
    • Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular.
    • Percolate also helps save time because you are able to schedule social media posts across channels easily.
    • It has also been an easy way to work with remote team members, which is very helpful.
    Incentivized
    Read full review
    ScreenShots

    Ortto Screenshots

    Screenshot of a single view of the customer journey to create more meaningful connections with an audience in the moments that matter.Screenshot of custom activities that represent product-qualifying actions or behaviors that lead to growth, that can be used to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of event-based journeys can be built in minutes and help to create connections with customers. Journeys can include email, SMS, and in-app messaging for critical customer moments.Screenshot of business Intelligence reporting, not just open and click rates. Ortto gives businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution to track the metrics that matter.

    Percolate, now part of Seismic Screenshots

    Screenshot of Percolate's integrated marketing calendarScreenshot of Percolate's integrated marketing calendar