What users are saying about
35 Ratings
40 Ratings
35 Ratings
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Score 9.3 out of 100
40 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.1 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.6

    Ortto

    86%

    Percolate

    Feature Set Not Supported
    N/A
    Ortto ranks higher in 8/8 features

    WYSIWYG email editor

    8.4
    84%
    11 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.5
    85%
    8 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.5
    85%
    8 Ratings
    N/A
    0 Ratings

    A/B testing

    8.5
    85%
    8 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.6
    86%
    10 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.9
    89%
    21 Ratings
    N/A
    0 Ratings

    List management

    8.6
    86%
    11 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    8.6
    86%
    11 Ratings
    N/A
    0 Ratings

    Lead Management

    8.8

    Ortto

    88%

    Percolate

    Feature Set Not Supported
    N/A
    Ortto ranks higher in 3/3 features

    Lead nurturing

    9.4
    94%
    11 Ratings
    N/A
    0 Ratings

    Data quality management

    8.4
    84%
    10 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.4
    84%
    9 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.6

    Ortto

    86%

    Percolate

    Feature Set Not Supported
    N/A
    Ortto ranks higher in 1/1 features

    Event/webinar marketing

    8.6
    86%
    9 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.6

    Ortto

    86%

    Percolate

    Feature Set Not Supported
    N/A
    Ortto ranks higher in 1/1 features

    Social profile integration

    8.6
    86%
    8 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.4

    Ortto

    84%

    Percolate

    Feature Set Not Supported
    N/A
    Ortto ranks higher in 2/2 features

    Dashboards

    8.5
    85%
    12 Ratings
    N/A
    0 Ratings

    Standard reports

    8.4
    84%
    12 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.4

    Ortto

    84%

    Percolate

    Feature Set Not Supported
    N/A
    Ortto ranks higher in 3/3 features

    API

    8.4
    84%
    8 Ratings
    N/A
    0 Ratings

    Customizability

    8.5
    85%
    9 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.5
    85%
    7 Ratings
    N/A
    0 Ratings

    Content Creation

    Ortto

    Feature Set Not Supported
    N/A
    8.6

    Percolate

    86%
    Percolate ranks higher in 5/5 features

    Ideation

    N/A
    0 Ratings
    8.5
    85%
    10 Ratings

    Approval workflows

    N/A
    0 Ratings
    8.5
    85%
    12 Ratings

    Content collaboration

    N/A
    0 Ratings
    8.0
    80%
    10 Ratings

    Content calendar

    N/A
    0 Ratings
    8.5
    85%
    12 Ratings

    Network for content licensing/production

    N/A
    0 Ratings
    9.3
    93%
    4 Ratings

    Content Publishing

    Ortto

    Feature Set Not Supported
    N/A
    8.4

    Percolate

    84%
    Percolate ranks higher in 4/4 features

    Content hub

    N/A
    0 Ratings
    7.5
    75%
    11 Ratings

    Content distribution

    N/A
    0 Ratings
    8.5
    85%
    11 Ratings

    Content promotion

    N/A
    0 Ratings
    9.0
    90%
    9 Ratings

    Content automation

    N/A
    0 Ratings
    8.5
    85%
    11 Ratings

    Content Reporting & Analytics

    Ortto

    Feature Set Not Supported
    N/A
    9.3

    Percolate

    93%
    Percolate ranks higher in 3/3 features

    Closed-loop tracking and reporting

    N/A
    0 Ratings
    9.0
    90%
    10 Ratings

    Content performance analytics

    N/A
    0 Ratings
    10.0
    100%
    12 Ratings

    Campaign optimization dashboard

    N/A
    0 Ratings
    9.0
    90%
    2 Ratings

    Attribute Ratings

    • Ortto and Percolate are tied in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    8.5

    Ortto

    85%
    12 Ratings
    8.5

    Percolate

    85%
    13 Ratings

    Likelihood to Renew

    Ortto

    N/A
    0 Ratings
    10.0

    Percolate

    100%
    2 Ratings

    Implementation Rating

    Ortto

    N/A
    0 Ratings
    9.0

    Percolate

    90%
    2 Ratings

    Likelihood to Recommend

    Ortto

    Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
    Michael Rastall, MBA | TrustRadius Reviewer

    Percolate

    Very useful for the management, planning, and programming of all social networks, as well as marketing campaigns. One of the best tools to make life easier for community managers and automate daily tasks such as content publishing. It is my favorite for managing my clients' networks.
    Inés Prieto | TrustRadius Reviewer

    Pros

    Ortto

    • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
    • Easy and powerful email editing and creation built-in. No need for email template coding.
    • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
    Bryan McAnulty | TrustRadius Reviewer

    Percolate

    • Create social content from briefing all the way through to the approval process.
    • Social planner for managing topics and content streams across multiple channels.
    • Robust API and integrations.
    • Image library (with cost-free access/rights to stock photo libraries).
    • Frequent updates to the platform.
    • Built-in community management.
    Olin Graczyk | TrustRadius Reviewer

    Cons

    Ortto

    • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
    Emily Muhoberac | TrustRadius Reviewer

    Percolate

    • A lot of the features in Percolate are very well built, but only provide the bare minimum as features go. Its editorial calendar for example lacks export/import features and its multimedia repository only supports images. In many ways, Percolate is trying very hard to be too much at the same time.
    • At the moment, Percolate lacks user level management. We can add users who need to be moderated before posting, but it is for example not possible to add users just for one specific function (like the multimedia database).
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Ortto

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $29 per month

    Ortto Editions & Modules

    Edition
    Professional$991
    Campaign$291
    Business$2991
    CustomRequest by quote
    Free$03
    1. per month
    2. none
    3. per month
    Additional Pricing Details

    Percolate

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Required

    Starting Price

    Percolate Editions & Modules

    Additional Pricing Details

    Likelihood to Renew

    Ortto

    No score
    No answers yet
    No answers on this topic

    Percolate

    Percolate 10.0
    Based on 2 answers
    Percolate is a great tool for us, because we need the approval process workflows. The training was great when we first signed on, and the interface is very user friendly. We have trained our interns to use it as well with no issues. It makes keeping up with our content calendar a breeze and we can easily see what posts have been approved and which ones are still pending at a quick glance
    Ashlee Taylor, MBA | TrustRadius Reviewer

    Implementation Rating

    Ortto

    No score
    No answers yet
    No answers on this topic

    Percolate

    Percolate 9.0
    Based on 2 answers
    Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...
    Anonymous | TrustRadius Reviewer

    Alternatives Considered

    Ortto

    How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well!The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
    Anonymous | TrustRadius Reviewer

    Percolate

    Percolate and Falcon have many similarities and provide many of the same features, however Percolate felt a bit more robust than Falcon, although it does come with a higher price tag to match. Both platforms are excellent for content approval workflows, content scheduling, and community management. Percolate offers additional features such as an Asset Management Library and a section for creative briefs and collaboration with internal teams.
    Anonymous | TrustRadius Reviewer

    Return on Investment

    Ortto

    • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
    Anonymous | TrustRadius Reviewer

    Percolate

    • Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular.
    • Percolate also helps save time because you are able to schedule social media posts across channels easily.
    • It has also been an easy way to work with remote team members, which is very helpful.
    Nancy Ryerson | TrustRadius Reviewer

    Screenshots

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