Ortto vs. Sugar Market

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ortto
Score 8.8 out of 10
Mid-Size Companies (51-1,000 employees)
Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…
$509
per month
Sugar Market
Score 2.2 out of 10
Mid-Size Companies (51-1,000 employees)
Sugar Market (formerly Salesfusion) is a marketing automation solution built to work for the user. With a curated toolset that includes intuitive campaign builders, automations and reporting, the vendor says they focus on what matters most to marketers -- streamlining campaign creation, understanding engagement, improving conversion, and driving more revenue. Salesfusion was acquired by SugarCRM May 2019.
$750
per month
Pricing
OrttoSugar Market
Editions & Modules
Professional
$509/mo, paid annually
per month
Business
$849/mo, paid annually
per month
Enterprise
$1,699/mo, paid annually
per month
Core
$1,000
Database size
Offerings
Pricing Offerings
OrttoSugar Market
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details—Prices listed are monthly subscription rates. Our packages include live support and training. Additional charges apply for contact databases above 10k, dedicated IPs, CRM integration and sandboxes. Please complete the form on our site to request a quote based on your specific needs.
More Pricing Information
Community Pulse
OrttoSugar Market
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
OrttoSugar Market
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Ortto
9.0
11 Ratings
15% above category average
Sugar Market
4.4
4 Ratings
56% below category average
WYSIWYG email editor8.911 Ratings3.03 Ratings
Dynamic content8.98 Ratings5.03 Ratings
Ability to test dynamic content8.98 Ratings4.02 Ratings
A/B testing8.98 Ratings4.03 Ratings
Mobile optimization8.910 Ratings1.03 Ratings
Email deliverability reporting9.911 Ratings7.04 Ratings
List management8.911 Ratings4.04 Ratings
Triggered drip sequences8.911 Ratings6.03 Ratings
Landing pages00 Ratings6.03 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Ortto
9.2
11 Ratings
17% above category average
Sugar Market
5.3
4 Ratings
37% below category average
Lead nurturing automation9.911 Ratings6.04 Ratings
Data quality management8.910 Ratings5.04 Ratings
Automated sales alerts and tasks8.99 Ratings6.03 Ratings
Lead scoring and grading00 Ratings4.04 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Ortto
8.9
9 Ratings
16% above category average
Sugar Market
6.5
3 Ratings
16% below category average
Event/webinar marketing8.99 Ratings7.02 Ratings
Calendaring00 Ratings6.03 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Ortto
8.9
8 Ratings
17% above category average
Sugar Market
8.2
1 Ratings
9% above category average
Social profile integration8.98 Ratings00 Ratings
Social sharing and campaigns00 Ratings8.21 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Ortto
8.9
12 Ratings
17% above category average
Sugar Market
2.3
4 Ratings
106% below category average
Dashboards8.912 Ratings5.04 Ratings
Standard reports8.912 Ratings1.04 Ratings
Custom reports00 Ratings1.04 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Ortto
8.9
9 Ratings
16% above category average
Sugar Market
4.8
4 Ratings
45% below category average
API8.98 Ratings5.02 Ratings
Customizability8.99 Ratings3.02 Ratings
Integration with Salesforce.com8.97 Ratings9.22 Ratings
Role-based workflow & approvals00 Ratings6.02 Ratings
Integration with Microsoft Dynamics CRM00 Ratings1.01 Ratings
Best Alternatives
OrttoSugar Market
Small Businesses
Vbout
Vbout
Score 9.5 out of 10
Vbout
Vbout
Score 9.5 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
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Score 9.3 out of 10
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User Ratings
OrttoSugar Market
Likelihood to Recommend
8.9
(12 ratings)
3.0
(7 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(3 ratings)
Support Rating
-
(0 ratings)
8.2
(1 ratings)
User Testimonials
OrttoSugar Market
Likelihood to Recommend
Ortto
Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
Read full review
SugarCRM
Salesfusion is a marketing automation platform more appropriate for small companies considering the limited functionalities are limited. The email builder tool is easy to use and ideal for someone with no coding knowledge
Read full review
Pros
Ortto
  • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
  • Easy and powerful email editing and creation built-in. No need for email template coding.
  • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
Read full review
SugarCRM
  • It was easy to navigate.
  • I liked that I could click on a link to email a potential client and that it would track/link that email back to the Salesfusion profile.
  • I liked the reporting features so that I could see exactly how many cold calls resulted in appointments, with whom I last left voicemail or need to follow up with.
Read full review
Cons
Ortto
  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
Read full review
SugarCRM
  • The user interface is somewhat cumbersome and not intuitive at times.
  • Additional user education available through downloads for existing customers rather than scheduled webinars would be helpful.
  • Custom reporting is complicated to set up.
Read full review
Likelihood to Renew
Ortto
No answers on this topic
SugarCRM
We've been very happy with SalesFusion since day 1. We've also created a new website during the time period that we've had SF and everything carried over great to our new website!
Read full review
Support Rating
Ortto
No answers on this topic
SugarCRM
The support team has always been helpful, friendly, prompt and knowledgeable. They follow-up on all my tickets promptly and when needed are available for screen sharing to illustrate solutions for more complex problems. The support department at Salesfusion is one of my favorite things about the platform.
Read full review
Alternatives Considered
Ortto
How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
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SugarCRM
I was using Net-Results and it seemed more geared for an experienced marketer who was familiar with HTML and didn't need as much training. I found the system frustrating and didn't have much success when I called in for training. I was brand new to automation marketing and needed more hand-holding than Net-Results was able to provide
Read full review
Return on Investment
Ortto
  • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
Read full review
SugarCRM
  • Increased employee efficiency
  • Better customer service
  • The ability to send email campaigns from a specific user and not "from" the organization title. We use this funcationality a lot and it was not available with other software so this is huge.
Read full review
ScreenShots

Ortto Screenshots

Screenshot of Creates a single view of the customer journey to create more meaningful connections with an audience in the moments that matter.Screenshot of Custom activities that represent product-qualifying actions or behaviors that lead to growth, that can be used to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of Ortto can create pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of Event-based journeys can be built in minutes and help to create connections with customers. Journeys can include email, SMS, and in-app messaging for critical customer moments.Screenshot of A drag and drop editor can be used to achieve pixel-perfect designs and go beyond opens and click-throughs and attribute revenue to every email.Screenshot of Business Intelligence reporting, not just open and click rates. Ortto gives businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution to track the metrics that matter.