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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    OutboundEngine

    Score10 out of 10
    N/AOutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social…

    $199

    per user

    SOCi

    Score8.4 out of 10
    N/ASOCi, including the former Brandify (acquired July 2021) presents a range of local marketing solutions, such as store locators, local SEO driven landing pages, local advertising, and brand reputation management.N/A
    Pricing
    OutboundEngineSOCi
    Editions & Modules
    Essential
    $199
    per user
    Value
    $299
    per user
    Premium
    $499
    per user
    No answers on this topic
    Offerings
    Pricing Offerings
    OutboundEngineSOCi
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup Fee$99 per userNo setup fee
    Additional DetailsMore information is available on the vendor's website.—
    More Pricing Information
    Community Pulse
    OutboundEngineSOCi
    Considered Both Products
    Elm Street Technology
    No answer on this topic
    SOCi, Inc
    No answer on this topic
    Key User Insights
    Would buy again
    75%
    Would buy again
    42 Answers
    88%
    Would buy again
    7 Answers
    Delivers good value for the price
    75%
    Delivers good value for the price
    38 Answers
    100%
    Delivers good value for the price
    7 Answers
    Happy with the feature set
    75%
    Happy with the feature set
    42 Answers
    88%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    67%
    Lived up to sales and marketing promises
    37 Answers
    83%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    84%
    Implementation went as expected
    47 Answers
    86%
    Implementation went as expected
    6 Answers
    Features
    OutboundEngineSOCi
    Email & Online Marketing
    Comparison of Email & Online Marketing features of OutboundEngine and SOCi
    Feature
    OutboundEngine
    5.9
    50 Ratings
    22% below category average
    SOCi
    -
    Ratings
    Mobile optimization8.643 Ratings00 Ratings
    Email deliverability reporting3.050 Ratings00 Ratings
    List management6.044 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of OutboundEngine and SOCi
    Feature
    OutboundEngine
    5.3
    38 Ratings
    23% below category average
    SOCi
    -
    Ratings
    Automated sales alerts and tasks5.338 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of OutboundEngine and SOCi
    Feature
    OutboundEngine
    10.0
    48 Ratings
    36% above category average
    SOCi
    -
    Ratings
    Social sharing and campaigns10.048 Ratings00 Ratings
    Best Alternatives
    OutboundEngineSOCi
    Small Businesses
    HighLevel
    Score9.3 out of 10
    Google Business Profile
    Score8.4 out of 10
    Medium-sized Companies
    LocaliQ
    Score8.6 out of 10
    Google Business Profile
    Score8.4 out of 10
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OutboundEngineSOCi
    Likelihood to Recommend
    10.0
    (61 ratings)
    8.4
    (8 ratings)
    Likelihood to Renew
    7.0
    (2 ratings)
    -
    (0 ratings)
    Usability
    7.6
    (7 ratings)
    8.2
    (5 ratings)
    Availability
    8.8
    (27 ratings)
    -
    (0 ratings)
    Support Rating
    7.9
    (24 ratings)
    10.0
    (4 ratings)
    User Testimonials
    OutboundEngineSOCi
    Likelihood to Recommend
    Elm Street Technology
    OutboundEngine does a referral campaign and I've been able to close a couple of deals based on getting in touch with people who engage with this campaign and state they could use my services in the next 6 months. This is a great follow up tool for those you may or may not know are going to be needing your services.
    Incentivized
    Read full review
    SOCi, Inc
    SOCi is a fantastic tool for a franchise business because it provides the ability to post in bulk while also posting localized content. So, you can share the same basic content across all of your locations, but SOCi's tagging system inserts a location's phone number or website for each individual location. This helps create a localized feel and personalized touch -- but you only schedule one post, making it easy and efficient to localize content in mass posting. This principle applies to paid ads as well. Because of these features, SOCi may not be the best platform for companies with just one location
    Incentivized
    Read full review
    Pros
    Elm Street Technology
    • The content that they generate to send to our clients is relevant and the clients want to engage with us. It makes us appear more professional and consistent, even though we are a smaller company.
    • It helps us stay in touch with clients and helps us stay top of mind. We are able to generate more new business leads if we are in consistent contact with current, former, and potential clients.
    • Their customer service and support is outstanding. All my questions were answered and I went into the program feeling confident and knowledgeable.
    Read full review
    SOCi, Inc
    • Firstly, as a user of Brandify, I am really fond of their after-sales support services because as a user these services matter a lot.
    • Brandify has made the work so much easier as it avoids spending time looking for better options.
    • It is very helpful platform for the growth of a company.
    • Its analysis helps us in foreseeing situations that can be either good or bad and ensure that we think of a possible solution.
    Incentivized
    Read full review
    Cons
    Elm Street Technology
    • I do not like the use of drawings to attract new customers, and they have ignored my requests to eliminate that for my personal emails.
    • I do not like it when a competitor in my immediate market has the same posts. It cheapens the service or makes it appear that I am simply sharing another's post.
    Incentivized
    Read full review
    SOCi, Inc
    • Their analytics are sub-par to other tools that I use.
    • Their website can be a little clunky until you learn to navigate it.
    • It takes a long time to be fully on-boarded and running on the platform with all information syncing together.
    Incentivized
    Read full review
    Likelihood to Renew
    Elm Street Technology
    The biggest issue is poor ROI. The second biggest issue is rigid customer service process, lack of a sense of urgency, and inability to reach out to upper management with issues.
    Read full review
    SOCi, Inc
    No answers on this topic
    Usability
    Elm Street Technology
    Overall, OutboundEngine is very user friendly. It is simple to set up and explore, and if there are any issues or questions, the customer service team and account managers are always available to help. They are very knowledgeable and were able to explain everything in detail to me. The program is easy to navigate and helps me stay organized, and an uncomplicated and straightforward solution was exactly what I was looking for
    Read full review
    SOCi, Inc
    There are some aspects of the scheduling of posts that could be more user friendly for the less tech-savvy users.
    Incentivized
    Read full review
    Reliability and Availability
    Elm Street Technology
    I haven't had to contact Outbound Engine because I haven't had any application errors or unplanned outages. I basically have had such a trouble free experience with them that I haven't had to call. Everything is automated and I get a notice to review every isse. I suppose if I personalized the newsletter a bit more and added some of my own articles, I would need to contact them, (which I should really start to do) but so far things have been so on point, I haven't felt the need.
    Incentivized
    Read full review
    SOCi, Inc
    No answers on this topic
    Support Rating
    Elm Street Technology
    The customer service was excellent! Everyone I spoke to was kind and knowledgeable. My account manager was easily reachable. Setup of the OutboundEngine program was explained really thoroughly, and we knew how we could best use the product to meet the needs of our clients and get our online and social media presence off the ground.
    Read full review
    SOCi, Inc
    We have not had to contact support so there is nothing to say in response to this question. We are sure that if we needed to contact them we would be able to get any issues resolved quickly
    Incentivized
    Read full review
    Alternatives Considered
    Elm Street Technology
    I selected it for the ability to have an automated system do 3 things all at once, social media posts, emails and the instant communication with the chat box. I have never seen a chat come through that lead to a helpful client touchpoint. I have never used another product but have since begun to weigh some of the less expensive options.
    Incentivized
    Read full review
    SOCi, Inc
    Soci is a lot better. It’s more user friendly and it makes better for one platform to have all my accounts on
    Incentivized
    Read full review
    Return on Investment
    Elm Street Technology
    • One client identified how one article I sent that he read saved him from having to replace his entire AC system.
    • One client actually thought I was sending this to him personally because I valued him
    • One of the above transacted with me twice for over $3M in sales
    Incentivized
    Read full review
    SOCi, Inc
    • Brandify allows us to analyze the reputation of the business and how happy our customers are with us.
    • It is a affordable local marketing software.
    • It has reliable and efficient support.
    Incentivized
    Read full review
    ScreenShots

    OutboundEngine Screenshots

    Screenshot of Automated Social Media MarketingScreenshot of A personalized snapshot of your account activity and warmest leads.Screenshot of Personally designed, tested, and automated emails