Outbrain vs. Percolate, now part of Seismic

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Outbrain
Score 4.9 out of 10
N/A
Outbrain, headquartered in New York with offices globally, is an internationally known native advertising platform for curating and publishing content across a variety of channels and media spaces, containing editorial controls, analytics for judging impact, and related features.N/A
Percolate, now part of Seismic
Score 7.9 out of 10
Enterprise companies (1,001+ employees)
Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.N/A
Pricing
OutbrainPercolate, now part of Seismic
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
OutbrainPercolate, now part of Seismic
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details——
More Pricing Information
Community Pulse
OutbrainPercolate, now part of Seismic
Top Pros
Top Cons
Features
OutbrainPercolate, now part of Seismic
Content Creation
Comparison of Content Creation features of Product A and Product B
Outbrain
-
Ratings
Percolate, now part of Seismic
8.6
12 Ratings
6% above category average
Ideation00 Ratings8.610 Ratings
Approval workflows00 Ratings8.612 Ratings
Content collaboration00 Ratings8.110 Ratings
Content calendar00 Ratings8.512 Ratings
Network for content licensing/production00 Ratings9.34 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Outbrain
-
Ratings
Percolate, now part of Seismic
8.4
12 Ratings
4% above category average
Content hub00 Ratings7.611 Ratings
Content distribution00 Ratings8.611 Ratings
Content promotion00 Ratings9.09 Ratings
Content automation00 Ratings8.511 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Outbrain
-
Ratings
Percolate, now part of Seismic
9.4
12 Ratings
19% above category average
Closed-loop tracking and reporting00 Ratings9.110 Ratings
Content performance analytics00 Ratings10.012 Ratings
Campaign optimization dashboard00 Ratings9.12 Ratings
Best Alternatives
OutbrainPercolate, now part of Seismic
Small Businesses
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.9 out of 10
Vyond
Vyond
Score 8.7 out of 10
Medium-sized Companies
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.9 out of 10
Vyond
Vyond
Score 8.7 out of 10
Enterprises
AdSense
AdSense
Score 8.6 out of 10
Vyond
Vyond
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
OutbrainPercolate, now part of Seismic
Likelihood to Recommend
1.5
(17 ratings)
8.5
(13 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(2 ratings)
Usability
7.8
(5 ratings)
-
(0 ratings)
Support Rating
7.5
(6 ratings)
-
(0 ratings)
Implementation Rating
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
OutbrainPercolate, now part of Seismic
Likelihood to Recommend
Outbrain
If your client or organization is running a high volume awareness campaign, Outbrain would be a platform to diversify your mix with. Pretty low maintenance and easy to set up, you can get ads running in a few minutes. If your primary goal is conversions, there are probably better channels you can use where the targeting is a little more transparent and would likely see a higher avg conversion rate.
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Discontinued Products
Very useful for the management, planning, and programming of all social networks, as well as marketing campaigns. One of the best tools to make life easier for community managers and automate daily tasks such as content publishing. It is my favorite for managing my clients' networks.
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Pros
Outbrain
  • Website network: Outbrain provides high-quality websites in its network so that you can get a quality audience.
  • Affordable pricing: The CPC offered by Outbrain is relatively cheaper than other alternatives.
  • Content dashboard: The dashboard allows you to edit the content before publishing it on Outbrain's platform.
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Discontinued Products
  • Create social content from briefing all the way through to the approval process.
  • Social planner for managing topics and content streams across multiple channels.
  • Robust API and integrations.
  • Image library (with cost-free access/rights to stock photo libraries).
  • Frequent updates to the platform.
  • Built-in community management.
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Cons
Outbrain
  • Customer Service - Speaking to a human is nearly impossible, there is no "chat" function, and no phone number immediately available. Ultimately, I've had to email a generic CS contact and wait several days before heading back.
  • High Number of Guidelines - The number of guidelines one must meet before using Outbrain is much higher than any other ad platform I've used. Most of them are highly specific and not necessarily items that a website would have out-of-the-box.
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Discontinued Products
  • A lot of the features in Percolate are very well built, but only provide the bare minimum as features go. Its editorial calendar for example lacks export/import features and its multimedia repository only supports images. In many ways, Percolate is trying very hard to be too much at the same time.
  • At the moment, Percolate lacks user level management. We can add users who need to be moderated before posting, but it is for example not possible to add users just for one specific function (like the multimedia database).
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Likelihood to Renew
Outbrain
No answers on this topic
Discontinued Products
Percolate is a great tool for us, because we need the approval process workflows. The training was great when we first signed on, and the interface is very user friendly. We have trained our interns to use it as well with no issues. It makes keeping up with our content calendar a breeze and we can easily see what posts have been approved and which ones are still pending at a quick glance
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Usability
Outbrain
The use case is very obvious, brand awareness and low cost conversions because of its reach in billions. The platform is easy to use, well sorted and defined with good click optimized algorithms and brands can use it without hesitation. If monitored well and optimized accordingly, this can prove to be one of the best advertising channels.
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Discontinued Products
No answers on this topic
Support Rating
Outbrain
We had an account manager assigned to us, but they really didn't offer too much help outside of the financial side of things. We used the self-serve platform with mild suggestions every few weeks from our reps amounting to "spend a bit more here."
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Discontinued Products
No answers on this topic
Implementation Rating
Outbrain
No answers on this topic
Discontinued Products
Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...
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Alternatives Considered
Outbrain
Here at AdRizer my personal ad sources primarily revolve around Google Ads & Outbrain. Taboola is extremely similar to Outbrain minus the fact that strategies are dictated on the account level unlike by campaign with Outbrain
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Discontinued Products
Percolate and Falcon have many similarities and provide many of the same features, however Percolate felt a bit more robust than Falcon, although it does come with a higher price tag to match. Both platforms are excellent for content approval workflows, content scheduling, and community management. Percolate offers additional features such as an Asset Management Library and a section for creative briefs and collaboration with internal teams.
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Return on Investment
Outbrain
  • None. My perspective is that further testing is needed as well as additional tracking capabilities applied to be able to assess value. However, it's a CPC model and relatively inexpensive in regards to additional reach, especially if it's packaged in with an Earned media push into the marketplace.
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Discontinued Products
  • Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular.
  • Percolate also helps save time because you are able to schedule social media posts across channels easily.
  • It has also been an easy way to work with remote team members, which is very helpful.
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ScreenShots

Percolate, now part of Seismic Screenshots

Screenshot of Percolate's integrated marketing calendarScreenshot of Percolate's integrated marketing calendar