Paddle vs. WooCommerce

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Paddle
Score 5.1 out of 10
N/A
London-based Paddle offers an ecommerce and subscription management solution for software companies seeking a streamlined demonstration of their services and centralized management of their different service levels and cloud-based offerings.N/A
WooCommerce
Score 8.1 out of 10
N/A
WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.
$0
Pricing
PaddleWooCommerce
Editions & Modules
Custom
custom pricing
Woo Enterprise
Contact Sales
Offerings
Pricing Offerings
PaddleWooCommerce
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsWooCommerce is a free and open-source plugin for WordPress. Merchants can host their WooCommerce store on any private hosting service, or with Automattic directly via WordPress.com. Some added features or services from the WooCommerce Official Marketplace may have one time or subscription pricing.
More Pricing Information
Community Pulse
PaddleWooCommerce
Features
PaddleWooCommerce
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Paddle
-
Ratings
WooCommerce
8.0
96 Ratings
3% above category average
Product catalog & listings00 Ratings8.195 Ratings
Product management00 Ratings8.096 Ratings
Bulk product upload00 Ratings7.378 Ratings
Branding00 Ratings7.283 Ratings
Mobile storefront00 Ratings9.288 Ratings
Product variations00 Ratings7.688 Ratings
Website integration00 Ratings9.396 Ratings
Visual customization00 Ratings7.292 Ratings
CMS00 Ratings7.874 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Paddle
-
Ratings
WooCommerce
6.6
91 Ratings
14% below category average
Abandoned cart recovery00 Ratings6.159 Ratings
Checkout user experience00 Ratings7.191 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Paddle
-
Ratings
WooCommerce
8.6
85 Ratings
4% above category average
eCommerce security00 Ratings8.685 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Paddle
-
Ratings
WooCommerce
6.2
94 Ratings
21% below category average
Promotions & discounts00 Ratings7.391 Ratings
Personalized recommendations00 Ratings5.074 Ratings
SEO00 Ratings6.483 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Paddle
-
Ratings
WooCommerce
7.7
93 Ratings
3% below category average
Multi-site management00 Ratings6.747 Ratings
Order processing00 Ratings8.291 Ratings
Inventory management00 Ratings8.090 Ratings
Shipping00 Ratings8.184 Ratings
Custom functionality00 Ratings7.386 Ratings
Best Alternatives
PaddleWooCommerce
Small Businesses
WooCommerce Subscriptions
WooCommerce Subscriptions
Score 8.3 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
Sage Intacct
Sage Intacct
Score 8.5 out of 10
Shopify Plus
Shopify Plus
Score 9.1 out of 10
Enterprises
Salesforce Revenue Cloud
Salesforce Revenue Cloud
Score 8.7 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
PaddleWooCommerce
Likelihood to Recommend
7.1
(6 ratings)
8.1
(92 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(4 ratings)
Usability
-
(0 ratings)
7.8
(7 ratings)
Support Rating
-
(0 ratings)
5.0
(1 ratings)
User Testimonials
PaddleWooCommerce
Likelihood to Recommend
Paddle
I wouldn't recommend them to anybody because their support is getting worse and worse and their business processes require you to contact support whether you want to or not. You will be forced to contact support and then wait for days to get any meaningful response that's not a copy/pasted sentence from FAQ.
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Automattic
WooCommerce is best suited to customers whose website is built on the WordPress platform, and whose development team has a good understanding of plug-in implementation. If your website is not built on WordPress, but on Laravel or React (or any other non WordPress technology), then WooCommerce is not for you. WooCommerce is also great for customers who just need a simple online shopping experience. If your needs involve more complex or immersive features such as timed discounts, pick up locations, delivery reminders, or post shopping feedback surveys, know that you will need to purchase additional add-ons to make to get these features using WooCommerce set up on WordPress.
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Pros
Paddle
  • Super easy to implement SDKs across supported platforms that support modern interface paradigms.
  • Real team members that provide backend support for merchant issues. We had issues addressed quickly and taken seriously whenever we needed anything.
  • Help with navigating VAT transparently. We never worried that we were messing up in this complicated area of international sales.
  • Great first line customer support reduces the need for an extensive customer support organization on our end. They dealt with all purchase related issues as well as lightweight technical issues (e.g pointing users to FAQs, update links, etc.).
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Automattic
  • Free base package means I can use it when I need to and not pay for it when I'm not using it
  • I can customize the e-commerce options and integrate the calendar booking
  • Payment processing is quick and easy and I can choose my provider
Read full review
Cons
Paddle
  • Analytics could support more flexible analysis of reported data and better custom events.
  • More customization of the drop in purchase UI on the web without the need for a full custom site integration.
  • Sometimes communication from their front line support staff has gone to the wrong address.
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Automattic
  • Because of how the Wordpress database is structured, WooCommerce isn't great for large or complex e-commerce sites.
  • More out-of-the-box options would be nice within the base software.
  • Because add-on plugins are developed by 3rd parties, sometimes you get conflicts that break things.
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Likelihood to Renew
Paddle
No answers on this topic
Automattic
Despite very rare glitches, more connected to an excessive number of plugins, that affect the speed of the site, we are extremely satisfied with the platform, the ability to import and export products, even though we just export them, as we have our proprietary system for updating inventories. We love the ease of upgrading, enhancing, innovating, and the freedom we have to do whatever we want, which is a plus, when you consider Shopify can take down your whole store as they please, if they think you aren't abiding to their TOS or their ever changing set of rules.
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Usability
Paddle
No answers on this topic
Automattic
It is built on the Wordpress platform, so there are some quirks compared to a dedicated e-commerce product, but it is very intuitive and easy to use, especially for anyone with Wordpress experience. There are numerous great support articles and learning resources available. Significant customization can be achieved with plugins vs other eCommerce platforms, which may require more custom code and have fewer plugin options.
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Support Rating
Paddle
No answers on this topic
Automattic
not muh support
Read full review
Alternatives Considered
Paddle
We tried using Stripe before Paddle, but it was a pain integrating it and it lacked the licensing. Paddle allows us just to add a payment button and don’t ever think about payment methods, we don’t have to make a separate button for card payments and another one for PayPal. Paddle does all this in their checkout process.
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Automattic
We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy of a lift for our small dev team and we didn't want to rely on Shopify or BigCommerce (though all of those products could have their merits for other projects or clients).
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Return on Investment
Paddle
  • We wanted to grow faster, which was possible once we integrate recurring payment gateway. And we've got Paddle to do that.
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Automattic
  • Positive: low cost to start up, and allowed us to start selling right away.
  • Negative: better plug-ins have a high cost of entry. For example if you want to do subscriptions you need a paid plugin for it.
  • Positive: easily integrates with PayPal and Stripe.
Read full review
ScreenShots

Paddle Screenshots

Screenshot of Padddle Payment Gateway

WooCommerce Screenshots

Screenshot of a single product and description.Screenshot of WooCommerce checkout blocks.Screenshot of WooCommerce settings.Screenshot of WooCommerce product editing.Screenshot of WooCommerce products listing.